Jiaxi He

Experience

• 

  MDreams Stage technology research group

  Apr 2015 - Oct 2015

  Event Photographer

  Captured pictures for real-time visual performance based on Illimitable Space System software in the 2015 Concordia Student Street Fair, International Student’s Day, District 3 Centre Ribbon Cutting Event, and Nanjing Week Cultural Event

• 

  Canada China International Film Festival

  Jan 2016 - Sept 2016

  Marketing Event Manager (Co-op)

  • Raised event awareness for Canada-China culture exchange by consistently deisnging event posters, and editing event promotion videos• Increased online presence by setting up event wechat account and operating daily postings resulting in over 1000 wechat followers• Developed media relations and engaged with media activities resulting in 5 press releases and 7 event announcements in two most popular local Chinese newspapers and 2 event news on Concordia University’s website.

• 

  Subaru-Montreal

  Jan 2017 - Aug 2017

  • Content Generation: Created graphics and produced promo videos. • Social Media Marketing: Implemented and monitored social media posts and Facebook ads.• Social Media Engagement: Engaged with online followers on Facebook and Instagram.

  • Social Media Manager

    Apr 2017 - Aug 2017

  • Social Media Manager (CO-OP)

    Jan 2017 - Apr 2017
• 

  Matrox

  Sept 2017 - May 2018

  Website Marketing Intern (Co-op)

  • HTML Web-page Maintenance: Assisted editors and graphic designers with webpage updates by Adobe Dreamweaver. • Web Migration: Supported website migration and reported technical issues to the third-party web agency.

• 

  Self Employed

  Apr 2019 - Sept 2022

  Marketing Freelancer

  • Competitor Analysis: Developed competitor analysis for aerodynamic device in the trucking industry of North America, Brazil, Germany.• Market Research and Lead Generation: Developed a highly accurate Mexican fleet directory for B2B sales.• Video Editing: Produced a promo video for start-up fundraising.

• 

  The International Civil Aviation Organization

  Jun 2019 - Dec 2019

  Digital Marketing Intern

  • E-mail Marketing: Coordinated and implemented bi-weekly newsletters and products promo emails on ClickDimensions.• Social Media Marketing: Planned and created content on multiple ICAO social media platforms including Instagram, Facebook, Twitter and LinkedIn.• Events Marketing: Coordinated ICAO Events app set-up, and assisted events broadcasting for multiple international industry conferences.

• 

  North Media Inc.

  Jul 2020 - Dec 2020

  Junior Media Buyer

  • Ads Management: Ads performance increased on average by over 50% across conversions, including reach, CTR and ROAS.• Data Visualization and Automation: Developed interactive dashboard on Google Data Studio utilizing data from various platforms including Shopify, Google Analytics, FB Ads Manager, Google Ads.• Project Planning: Managed multiple ad accounts on a daily basis and created ad content for 11 accounts from the fashion, foods and beverage industries.

• 

  Maison Battat Inc.

  Dec 2020 - Sept 2022

  • Campaign planning & implementation on Facebook Ads and Google Ads• Tag implementation through Google Tag Manager for WordPress and Shopify websites• International market dashboard design and implementation• Data modelling and visualization for data sources of Google Analytics, Shopify, Google Ads, Facebook Ads, Facebook Insights, MailChimp

  • Marketing Analyst

    Jan 2022 - Sept 2022

  • Marketing Analyst & PPC Specialist

    Dec 2021 - Jan 2022

  • Digital Marketing Coordinator

    Dec 2020 - Dec 2021
• 

  Potloc

  Jan 2022 - Jan 2023

  Potloc is a tech-enabled consumer research company that conducts survey sampling through social networks.

  • Marketing Operations Team Lead

    Jan 2022 - Jan 2023

  • Paid Media Executive/Strategist

    Jan 2022 - Mar 2022
• 

  Airports Council International - ACI World

  Jan 2023 - now

  Assistant Manager, Marketing