Jiaxi He

Jiaxi He

Event Photographer

Followers of Jiaxi He877 followers
location of Jiaxi HeMontreal, Quebec, Canada

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  • Timeline

  • About me

    Assistant Manager, Marketing at ACI World✈️

  • Education

    • Zhejiang University of Finance & Economics

      2011 - 2015
      Bachelor of Commerce - BCom Accounting
    • Zhejiang University of Finance & Economics

      2011 - 2015
      Bachelor of Arts - BA Advertising
    • Concordia University

      2015 - 2018
      Bachelor of Commerce - BCom Marketing
  • Experience

    • MDreams Stage technology research group

      Apr 2015 - Oct 2015
      Event Photographer

      Captured pictures for real-time visual performance based on Illimitable Space System software in the 2015 Concordia Student Street Fair, International Student’s Day, District 3 Centre Ribbon Cutting Event, and Nanjing Week Cultural Event

    • Canada China International Film Festival

      Jan 2016 - Sept 2016
      Marketing Event Manager (Co-op)

      • Raised event awareness for Canada-China culture exchange by consistently deisnging event posters, and editing event promotion videos• Increased online presence by setting up event wechat account and operating daily postings resulting in over 1000 wechat followers• Developed media relations and engaged with media activities resulting in 5 press releases and 7 event announcements in two most popular local Chinese newspapers and 2 event news on Concordia University’s website.

    • Subaru-Montreal

      Jan 2017 - Aug 2017

      • Content Generation: Created graphics and produced promo videos. • Social Media Marketing: Implemented and monitored social media posts and Facebook ads.• Social Media Engagement: Engaged with online followers on Facebook and Instagram.

      • Social Media Manager

        Apr 2017 - Aug 2017
      • Social Media Manager (CO-OP)

        Jan 2017 - Apr 2017
    • Matrox

      Sept 2017 - May 2018
      Website Marketing Intern (Co-op)

      • HTML Web-page Maintenance: Assisted editors and graphic designers with webpage updates by Adobe Dreamweaver. • Web Migration: Supported website migration and reported technical issues to the third-party web agency.

    • Self Employed

      Apr 2019 - Sept 2022
      Marketing Freelancer

      • Competitor Analysis: Developed competitor analysis for aerodynamic device in the trucking industry of North America, Brazil, Germany.• Market Research and Lead Generation: Developed a highly accurate Mexican fleet directory for B2B sales.• Video Editing: Produced a promo video for start-up fundraising.

    • The International Civil Aviation Organization

      Jun 2019 - Dec 2019
      Digital Marketing Intern

      • E-mail Marketing: Coordinated and implemented bi-weekly newsletters and products promo emails on ClickDimensions.• Social Media Marketing: Planned and created content on multiple ICAO social media platforms including Instagram, Facebook, Twitter and LinkedIn.• Events Marketing: Coordinated ICAO Events app set-up, and assisted events broadcasting for multiple international industry conferences.

    • North Media Inc.

      Jul 2020 - Dec 2020
      Junior Media Buyer

      • Ads Management: Ads performance increased on average by over 50% across conversions, including reach, CTR and ROAS.• Data Visualization and Automation: Developed interactive dashboard on Google Data Studio utilizing data from various platforms including Shopify, Google Analytics, FB Ads Manager, Google Ads.• Project Planning: Managed multiple ad accounts on a daily basis and created ad content for 11 accounts from the fashion, foods and beverage industries.

    • Maison Battat Inc.

      Dec 2020 - Sept 2022

      • Campaign planning & implementation on Facebook Ads and Google Ads• Tag implementation through Google Tag Manager for WordPress and Shopify websites• International market dashboard design and implementation• Data modelling and visualization for data sources of Google Analytics, Shopify, Google Ads, Facebook Ads, Facebook Insights, MailChimp

      • Marketing Analyst

        Jan 2022 - Sept 2022
      • Marketing Analyst & PPC Specialist

        Dec 2021 - Jan 2022
      • Digital Marketing Coordinator

        Dec 2020 - Dec 2021
    • Potloc

      Jan 2022 - Jan 2023

      Potloc is a tech-enabled consumer research company that conducts survey sampling through social networks.

      • Marketing Operations Team Lead

        Jan 2022 - Jan 2023
      • Paid Media Executive/Strategist

        Jan 2022 - Mar 2022
    • Airports Council International - ACI World

      Jan 2023 - now
      Assistant Manager, Marketing
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Jiaxi He
      Social Works Scholarships Zhejiang University of Finance & Economics Sep 2014 A recognition for excellent performance both in academy and extra-curricular activities
  • Volunteer Experience

    • Contrôle d'accès aux activités

      Issued by C2 Montréal on May 2019
      C2 MontréalAssociated with Jiaxi He
    • Contrôle d'accès aux activités

      Issued by Movin'On Connect on Jun 2019
      Movin'On ConnectAssociated with Jiaxi He
    • Team host

      Issued by John Molson MBA International Case Competition on Jan 2016
      John Molson MBA International Case CompetitionAssociated with Jiaxi He
    • Event Assistant

      Issued by Montreal Regional Science&Technology Fair on Mar 2015
      Montreal Regional Science&Technology FairAssociated with Jiaxi He