Fernanda Rosa

Experience

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  Fox International Channels (FIC)

  Nov 2016 - Nov 2018

  Marketing Intern

  Involvement in the FOX Channels Marketing team, developing a strategic and broad business perspective while contributing to digital campaigns and industry events. Key projects and activities: - Supporting the development of briefings and reviewing materials created by agencies for series campaigns such as The Walking Dead, Vikings, and The Simpsons - Writing scripts and copy for promoting series on social media - Reviewing, translating, and adapting editorial content - Selecting and managing assets (images and videos) for digital media campaigns - Handling financial controls, including invoices, provisions, monthly reconciliations, supplier registration, and barter agreements - Assisting in organizing FOX’s panel at the Rio Content Market 2018 event - Providing support to Consumer and Trade Marketing teams for FOX, FX, FOX Life, and FOX Premium channels Show less

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  American Tower Latin America

  Mar 2019 - Nov 2019

  Internal Communication Intern

  Involvement in Internal Communication, contributing to the creation and management of institutional content aimed at employee engagement. Key projects and activities: - Leadership in the implementation of Corporate TV, including content planning, writing announcements, and reviewing materials provided by the agency - Writing, reviewing, and adapting content for various internal channels - Developing institutional presentations and communication materials, such as email marketing, posts, and internal announcements - Managing communication projects with the agency, ensuring strategic alignment and quality deliverables - Supporting and promoting internal campaigns for different company areas - Managing internal channels and monitoring communication performance Show less

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  Looke

  Nov 2019 - Jun 2020

  Social Media

  Involvement in the strategy and management of Looke’s social media, a streaming platform, focusing on engagement, audience growth, and brand strengthening. Key projects and activities: - Planning and creating social media content aligned with marketing campaigns and the platform’s catalog - Monitoring trends and analyzing competitors to optimize digital strategies - Engaging with the community, managing comments, and handling customer service (SAC 2.0) to maintain close interaction with the audience - Developing copywriting for posts and sponsored campaigns - Analyzing metrics and preparing performance reports to support strategic decision-making - Creating and executing promotional campaigns for film and series launches - Coordinating with designers and the marketing team for the production of visual materials Show less

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  American Tower Latin America

  Jul 2020 - now

  Regional role in Latin America, ensuring the implementation of internal communication strategies aligned with the company’s culture and objectives, strengthening employee engagement and connection with leadership. Key projects and activities: - Supporting leadership in cascading the corporate strategy, ensuring employee understanding and engagement - Planning and executing strategic town halls, fostering open communication aligned with the global strategy - Developing the department's governance, structuring pillars, roles, and responsibilities - Coordinating regional internal campaigns to reinforce the company’s culture, purpose, and values - Partnering with HR to develop initiatives focused on employee recognition, engagement, and development - Creating strategic guides to ensure the integration of internal communication across all company areas Show less Responsible for developing campaigns and strategic initiatives to reinforce organizational culture and strengthen employee engagement. Key projects and activities: - Strategic role in the company’s 20th-anniversary campaign, including the production of a web series featuring employee testimonials, reinforcing a sense of belonging and connection to the organizational culture. - Development and implementation of strategic content across multiple internal channels, ensuring alignment and consistency in communication. - Organization of local and regional town halls, both in-person and online, fostering accessible leadership communication and enhancing organizational transparency. - Partnership with HR to develop and execute engagement and well-being campaigns, promoting a more integrated and participatory organizational culture. Show less Involvement in the management of internal channels and the improvement of information flow, ensuring alignment with the corporate strategy. Key projects and activities: - Organization of internal campaigns to increase employee engagement. - Leadership in the implementation of the new intranet, coordinating content updates and adjustments in partnership with different company areas, enhancing internal information flow. - Management of internal communication channels, ensuring alignment with organizational culture and corporate strategy. - Support in the creation and distribution of internal communications, newsletters, and institutional materials, strengthening communication across different levels of the company. Show less

  • Senior Internal Communication Analyst - LatAm

    Sept 2021 - now

  • Internal Communication Analyst - Brazil

    Dec 2020 - Sept 2021

  • Internal Communication Assistant - Brazil

    Jul 2020 - Nov 2020