
Kendra Franklin
Soccer/Basketball Referee

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About me
Senior Event Manager | Event Planning, Customer Service, Budget Management
Education

University of South Carolina
2008 - 2012Bachelors of Arts Journalism and Mass Communication; Public RelationsActivities and Societies: Garnet and Black Magazine

University of South Carolina
2008 - 2012Bachelor of Arts (B.A.) Public Relations/Image Management
Experience

HIlton Head Recreation Center
Sept 2007 - May 2013Soccer/Basketball RefereeEnsure games are conducted in a safe and orderly manner, by controlling players, coaches, and parents as well as enforcing laws of the gameCommunicated with other officials quickly and efficiently to make decisionsReport game results to regulating organizations in a timely mannerArrived on time, prepared, and attentive for every scheduled gameEnsured that the playing field was safe for playInspected sporting equipment and/or examine participants in order to ensure compliance with event and safety regulationsReport to regulating organizations regarding sporting activities, complaints made, and actions taken or needed such as fines or other disciplinary actionsSignal participants or other officials to make them aware of infractions or to otherwise regulate play or competitionTeach and explain the rules and regulations governing a specific sportResolve claims of rule infractions or complaints by participants and assess any necessary penalties, according to regulations Show less

Fastlane Track and Field Youth Program
Jun 2008 - Aug 2016Created workouts including drills and progressionsTaught and provided evaluation of fundamentalsRecruited student-athletesPlanned goals in start of season for each athleteChecked in with team members on their progression and how to reach their targetsWorked on meet preparation giving individual attention to each studentSuggested exercise modifications to individual students to avoid strain and injuryExplained ways to measure exercise intensity for the best resultsMotivated athletes to take advantage of new and exciting opportunities beyond their high school careersSupervised and facilitated daily practicesRecruited and coordinated volunteers to help facilitate home track meet activitiesAssited with the development and implementation of training plan for 40+ student athletesPlanned practices, meetings, and effectively communicated with students and parents regarding the athletic program and individual team member progressHelped students athletes fulfill their potential for intellectual, emotional, physical, and social growth Show less Communicated with the community and plan development programsPlan, implement, and coordinate health and educational programsWorked with at-risk youth and arrange training programs for gaining employment skillsDesigned and recommended strategies for engaging people in the communityEstablished and maintain positive relationships with businesses in the communityConnected with existing community programs to broaden support services to youths Registered athletes and coaches for track meets Created project and program literature and promotional material for distribution throughout community and youth eventsResearched sourced and secured funding for the track program through community awareness and fundraising activitiesPlanned and executed marketing campaigns and events to drive attendance to athletics events resulting in an increase of membershipPlanned and coordinated team's travel, lodging, food, and other arrangementsWrote program proposals to include cost services, number of participants, facility overhead, and targeted population Scheduled, coordinated, and held meetingsSupervised volunteers, staff, and other community members Show less
Assistant Coach
Jun 2008 - Aug 2016Operational/Outreach Coordinator
Jun 2008 - Aug 2016

City of Columbia
Aug 2010 - Jan 2012InternPosted blogsConducted interviewsWrote and distributed press releases on an as-needed basisAssisted in all operations of the Public Relations OfficeDesigned Community Calendars Assisted with writing ProclamationsWrote press releases for marketing online and print editorial content Maintained existing media lists and researched media outlets to compile extensive and relevant media lists for upcoming storiesMonitored and reported on assigned media outlets for daily publicity mentions Show less

Westin Hotels & Resorts
May 2011 - Jan 2014Food and Beverage InternPerform responsibilities in accordance with all Starwood standards, policies, and proceduresBartender Establish efficient productivity through assistance from department supervisorsSet tables in assigned area (or check to see that they have been set) correctly and uniformly, using: clean, pressed linen (without rips, stains or tears); silverware; clean china with no chips or cracksDeliver exceptional service by greeting and serving customers in a timely, friendly mannerAssisted guests with making menu choices in an informative and helpful fashionMaintained knowledge of current menu items, garnishes, ingredients, and preparation methodsAppropriately suggested additional items to customers to increase restaurant salesPromptly served all food courses and alcoholic beverages to guestsAnswered questions about menu selections and made recommendations when requested Show less

Hospitality Office USC
Aug 2011 - Dec 2012Administrative AssistantAct as a first contact for visitors and customersOrganized guest toursAssist with administrative support for various departmentsAttended Brand Training classes and Management Classes Submitted Work Orders Schedule and coordinate meetings, appointments, and travel arrangements for supervisors and managersTrained 2 administrative assistants during a period of company expansion to ensure attention to detail and adherence to company policyDeveloped new filing and organizational practices, saving the company money in contracted labor expensesMaintain utmost discretion when dealing with sensitive topicsManage travel and expense reports for department team membersTyped documents such as correspondence, drafts, memos, and emails, and prepared 3 reports weekly for managementOpened, sorted, and distributed incoming messages and correspondencePurchased and maintained office supply inventories, and being careful to adhere to budgeting practicesGreeted visitors and determined to whom and when they could speak with specific individualsRecorded, transcribed and distributed minutes of meetings Show less

Knapp Agency
Jan 2012 - May 2012Radio InternAssisted with devising and executing promotional events for the station.Attended local conventions and seminars while mingling with other broadcasters. Participated in on-site radio station promotions and remote broadcasts throughout the area Handed out free promotional materials like t-shirts and hatsWorked with Marketing Director to put together on-air promotional spotsIn charge of keeping the company website updated with relevant content and articles.Publicizing campaigns via social media sites like Twitter and Facebook.Running across the board marketing campaigns for corporate events.Carrying out targeted market-researchAdvising work colleagues and senior managers on various aspect of a media campaignOrganizing photo opportunitiesEncouraging clients to maximize the use of the media to get their message across promotional spots Show less

The Beach House Resort
May 2012 - Mar 2014Front Office ManagerManaged Front Office Team, Parking, Bike Rentals, Bell Stand, Security, PBX, Reservations and Market PlaceCoordinate schedules, payroll, and expenses to meet or fall below budget.Conduct regular monthly meetings with members of the Front Office, Housekeeping, Activities, and Communication Team to address current initiatives, projects and long term goals.Ensure that guest data and management reporting is processed efficiently and accurately while maintaining proper security standardsRecruit, hire, train and retain associates for all supervised departmentsPerform associate evaluations, provide coaching and development.Develop monthly training items to foster development and cross training with other departments.Weekly schedules of various guest service teams Developed and implemented strategies for front office, bellstand, parking, reservations, etc. that support achievement of the hotel's goalsEnsure that all accounting transaction and cash handling procedures are in compliance.Relive front office departments for breaks/lunchesServed as the IHG loyalty ambassador Assist housekeeping in day-to-day activities.Served as active Human Resource Manager for guest service teamsPro actively identify potential guest issues.Monitor guest satisfaction processes, and respond to guest concerns, and inquiries.Created Front Desk/ Night Audit Manual and Checklist Show less

Hilton Head Middle School
Nov 2012 - Mar 2013Assistant Girls Basketball CoachStarted a strength & conditioning program Helped head coach manage practice Assisted with fundamental development of all players Assisted Head Coach with student academic and behavioral issues Helped with game preparation Took game stats Exceptional communication and organizational skillsExcellent listening skillsAble to maintain strong connections with players' parentsOffer counseling to players after graduationWorked with players to mentor them in right directions Helped players with life choices in and out of basketball Focused on and practiced skills to help youth players become global players Played many roles as a mentor, counselor , Instructor, friend , chauffeur , organizer and supporter Show less

Hilton Head Recreation Center
Nov 2013 - Feb 2014Head Coach of Girls Basketball ProgramOversaw development of the basketball teams and provided leadershipEvaluated individual player and team performances and decided playing positionsDeveloped personal relationships with players, parents and coaching staffWorked personally with each child and helped in developing athletic potentialHandled all aspects of the basketball program organized by the centerPlanned, scheduled and monitored all practice sessions and gamesEducating players on playing the sport according to the highest sportsmanship spiritInstructed players in the rules, regulations, equipment and techniques of the sportAssessed and monitored players skills during practice and competitions to provided athletic performance of athletesModeled sports-like behavior and maintained appropriate conduct towards players, officials, and spectatorsPrepare and implement game strategies and basketball analyticsProvide appropriate leadership direction, mentoring, and supervision relevant to the academic progress and personal developmentParticipate in promotional and public relations to advance athletic programsHandled day-to-day management and operations of the basketball programAssisted with the planning coordination and supervision of fundraising events Show less

WHHI-TV
Nov 2013 - Jan 2015On Location Reporter/Public Relations InternOn location events reporterHot off the press reporter Screened phone callsWorked sound boardVoice overs for advertisements Uploaded podcasts onto station's websiteCompleted show prepAnswered and cleared out emailsAssisted technical producer with various projectsCalled prizewinners and delivered prizesOrganized promotional events and interacted with potential clientsHosted sales events and scheduled appearances with radio personalityLabeled and filed paperworkUpdated websitesMaintaining good contacts and relationships with editors and journalistsKeeping up to date with current affairs as well as industry related and local newsInvolved in organizing and putting together high profile events and conferencesConstantly in touch with print, online and broadcasting companies.Attending networking and media eventsTraining colleagues and clients in how to speak to the media during interviews etcSourcing sponsorship opportunities Show less

The Westin Hilton Head Island Resort & Spa
Mar 2014 - Oct 2017Conducted departmental pre-shift meetings, prior to events to communicate pertinent changes and direct staff accordinglyIncreased IRD revenue and employee retention through quality service, cross training, suggestive selling and teamworkManaged labor hour’s, payroll, and inventory through requisitions and end of month inventoryProvided optimal customer experience through conflict resolution, creativity and consistently working proactively in delivering high quality results and providing thoughtful and anticipatory serviceReduced beverage and labor costForecasted sales, placed product orders, and monitored inventory control in accordance with budget constraintsProvided detailed reports of sales and earnings to accounting/finance departments Re-organized and designed entire beverage inventory system including creation of daily inventory and requisition of all beverage products for dining outlets. This resulted in lowering monthly beverage cost by 5%Overseen (6) food and beverage outletsOrganized the restaurant team: tasks, schedules and information meetingsStaff management: recruitment, training, evaluation and promotionResponsible for overall set-up, break-down, cleaning, and food and beverage presentation and specifications, for all company eventsReviewed banquet/ sales event orders to determine staffing and food quantity Show less Responsible for leading & directing all associates across all departments who work during the overnight hoursMotivated, trained, educated, appraised and developed all junior staffOverseen all revenue for Villas and HotelConducted Behavioral interviews Ensured all breakfast forms were collected by the security and put into POS system Knowledge of all hotel and area activities, daily function sheet and resume material.Provide nightly checks on room service tray removal, Select Guest and VIP check-in, and Guest ServicesEnsured all night audit procedures were completed to the required standardAssisted with overnight room service and food preparation Responsible for direct supervision of all Security personnelAssisted with housekeeping dutiesMaintain an effective key control systemBe alert to potential problems and malfunctions of hospitality services and make on-the-spot correctionsDirectly resolved all guest complaintsProper registration of guest and credit procedures are followedDistribution of all nightly reports/Maintain current back up reportsHandled Express Check-Outs and ensuring their completion Show less
Food and Beverage Manager
Mar 2015 - Oct 2017Front Desk Night Manager
Mar 2014 - Mar 2015

Lava Physical Therapy
Dec 2015 - Oct 2017Marketing/Office ManagerPlanning, organizing and controlling the entire office administrationManaging the clerical aspect of the organization and coordinating it with every departmentPerform book keeping processes and organize the storage of dataDeveloping budgets and implementing them accordinglyWork with human resource departments and hire candidates within the estimated budgetCoordinate with the accounting team and carry out financial transactionsManage facilities within all departmentsCalculate and organize the office space efficientlyIntroduce new policies, rules and regulations and ensure they are followedManaging the company’s digital presence on websites, blogs and social channelsDeveloping marketing agendasPutting together promotional materials, programs, and eventsBeing the key contact for consumer feedbackResearching and analyzing competitorsAssisting with event planning logisticsExecuting marketing campaigns across numerous channelsPlanning and executing new marketing initiativesCommunicating with target audiencesManaging customer relationships Show less

Marriott International
Oct 2017 - Jul 2022Managing the clerical aspect of the organization and coordinating it with every departmentPerform bookkeeping processes and organize the storage of dataDeveloping budgets and implementing them accordinglyCoordinate with the accounting team and carry out financial transactionsBeing the key contact for consumer feedbackResearching and analyzing competitorsManaging customer relationshipsManaged events/ reservations for professional teams To handle and manage all incoming leads for the booking of guest rooms and/or meeting/catering functionsPlanned, coordinated and executed events – Oversaw the planning and execution of logistics and operations for private meetings, conferences, road/trade shows and special events.Managed all the event operations – The facility selection, contracting, pricing, transportation, accommodations, food and beverage selections and audio/visual service arrangements.Supervised production of events –with event sponsors and internal/external teams on all aspects of planning event.Planned the event floor plan and its budget and produced the event materials and accessories. Show less Keep track records of the bills and time of eventsResponsible for developing performance standards, procedures and rules used to ensure safe work habits and a safe work environmentReview all schedules, equipment, supplies and organize work flow to ensure a quality event to customers on a daily basisTake immediate action on problems that are encountered in the Banquet Department. Provide disciplinary action when, and if, necessaryCommunicate with the Event Manager, coordinate the greeting of function guests, and the oversight of the functionStaff hiring, supervision, scheduling, training and developmentEnsure adequate stock of operating supplies such as glass, china, silver, A/V equipment, etcRegularly inspect all banquet rooms, and storage areas to ensure that health and safety regulations are metEnsure the cleanliness, food and beverage, order of the catering, services of the staffManagement of all aspects of facility set up, food and beverages serviceCommunicate with the kitchen staff regarding the cateringThe cost control by assisting the management regarding food, beverage, decoration and other equipment purchase Show less
Event Manager
Dec 2018 - Jul 2022Banquet Manager
Oct 2017 - Jul 2022

Freelance
Nov 2020 - nowEvent Operations ConsultantPlaced liquor orders, manage stocking, and record inventory for multiple companies Mixologist Lead for several companies Host special events for clients providing exceptional guest service by ensuring all events are ready for guest arrival through weekly BEO meetings and making sure clients are enjoying their experience Responsible for menu development, venue selection, layout design, event timeline and planning, style & decor and outside vendors for a wide range of events. Developed beverage menus that fit with bar, restaurant, and event themes Conducted Mixology training with managers, bartenders, and servers on how to make cocktails, in a innovative manner Personally performed all facility procedures including marketing, reservations, site inspections, client contracting, event planning, product and supply purchasing, inventory control and storage, event billing, data entry, Staff Training, and records management. Show less

Marriott International
Sept 2022 - nowSenior Event ManagerManage large events with focus on corporate marketReview contracts and manage all event details (food and beverage, decor, audio visual, transportation, registration) from booking to final billing after group departurePlan and manage site inspections with clients, VIPs and vendorsCoordinate with sales, hotel departments and customers to ensure consistent, high-level service throughout pre-event, event, and post-event phases of hotel eventsForecast rooms and catering group revenue for assigned groupsEnsure billing accuracy and conduct daily and final bill reviews with clients prior to processing the final bill Show less
Licenses & Certifications

TIPS
Westin Hotels & ResortsMar 2014- View certificate

Project Management for Administrators
GoSkills.comFeb 2015 
CPR
Westin Hotels & ResortsAug 2014
Volunteer Experience
Student Helper
Issued by Boys & Girls Clubs of America on May 2006
Associated with Kendra Franklin
Languages
- spSpanish
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