Dani (Anh) Luu

Experience

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  Third Floor Designer Clothing

  Mar 2014 - Jun 2014

  Assistant Store Manager
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  LiiD

  Jan 2017 - May 2017

  Project Manager and Service Designer

  - Build rapport with client to create a positive and productive atmosphere during meetings- Successfully coordinate a strong communication line within a big team and with other stakeholders- Keep track of the project goal and performance as well as allowing each member to take personal ownership of key pieces within the project plan- Quickly understand each team member’s skill sets, work experiences, and educational background in order to efficiently delegate tasks- Conduct market research on the Banking industry and their Customer Relation Management (CRM) system- Gather data through interviews, service safari, and other Service Design methods- Create prototypes and developing solutions with the client- Prepare the company for future expansion into new markets- Test the product and come up with concrete suggestions on how company can improve current product interface in order to remain competitive its current market Show less

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  Kannonnokka OY

  Aug 2017 - Dec 2017

  Service Designer

  - Conduct market research on the Event and Restaurant industry- Gather and organize customers’ insights through interviews, ethnographies, and other Service Design methods- Ideating for unique solutions that match the business’s challenges- Deliver solutions through report and presentation- Leverage my understanding of research data, client’s needs, and the industry’s landscape to create unique business recommendations- Increase the company’s visibility and exposure to untapped market Show less

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  PIIROINEN

  Aug 2017 - Dec 2017

  Content Marketer

  - Benchmark and gain insights into the Finnish Furniture industry through market research.- Increase brand awareness of the new product line through high-quality creative content.- Build a content schedule to keep content organized and consistent- Design and launch three marketing campaigns to boost promotion- Stimulate audience engagement through user-generated content and contest marketing.- Search engine optimized for social media channels and Google Business page.

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  Hotel Haaga Central Park

  Sept 2017 - Oct 2017

  Service Designer

  - Coordinate efficiently with a small team to deliver successful solutions within a short period of two months - Conduct market research on the Hotel industry- Gain a deep understanding of customers’ needs through interviews, ethnographies, and other Service Design methods- Create customer personas and mapped out customers’ journey through analyzing carefully collected data- Distill information into a report and presentation designed to inform audience from various knowledge background- Lead stakeholders toward a better understanding of the Asian travel market- Build the foundation for client to expand their business into the Asia market Show less

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  180 Degrees Consulting

  Sept 2018 - Feb 2019

  Marketing Intern

  _ Project Management: Develop the brand's strategy to expand client network and partnership. Design, launch, and supervise two student consulting projects with the local NGOs. Filter and interview project applicants to ensure high-quality outcomes. _ Digital Marketing: Use Illustrator and Canva to create digital and printed media such as brochures, roll-up, and flyers. Administrate website and social media channels. _ Event Management: Event planning & hosting. Finding speakers, booking venues & logistics. Show less

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  Castle Studio OY

  May 2019 - Aug 2019

  Sales Assistant

  • Ensure customer satisfaction through excellent sales service• Maintain outstanding store condition and visual merchandising• Keep up-to-date with technical knowledge of the products to give customers the best advice and recommendations• Communicate with clients and evaluate their needs• Monitor inventory levels and order new items• Report on buying trends, customer needs, profits etc.• Write sales and customer reports and make recommendations for improvements

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  Integrify ©

  Sept 2019 - May 2020

  During my internship at Integrify, I was also doing my Bachelor's thesis in researching customer experience. My job was to gather customer insights and understand the experience that Integrify's customers have when recruiting with the company._ Conduct In-depth Interviews with Integrify's current customers to find out the quality of customer experience, their technology, and recruitment needs._ Analyze and visualize qualitative data by utilizing Service Design tools such as research wall, customer persona, journey mapping, and service blueprint._ Co-create practical solutions based on key findings and with Integrify's key employees to maximize customer experience."The finished thesis provided valuable insight into the journey of Integrify's customer...Especially useful were the recommendations provided by the author, which Integrify will take action and follow. In addition, the thesis inspired the company to systematically follow how the customers feel about us. It was decided that the company will start using NPS (net promoter score) as well as have an annual survey with the customers" - Integrify's Growth Lead, Katja Lairikko. Show less _ Marketing: Manage and grow Integrify's online presence on Facebook, Instagram, and Linkedin. Coordinate marketing campaigns across social media channels (Facebook & Linkedin Ads). Keep track of traffic and insights through Facebook and Google Analytics. Email marketing via MailChimp. Develop a social media marketing guideline. _ Content Creation: Double the number of Integrify's followers on LinkedIn through meaningful content. Namely through social media posts, photos, info-graphics, videos, and blog posts. _ Event Management: Organize fun events and interpersonal workshops to boost team spirit and skills. Take part in organizing info sessions for Integrify's educational programs (online & offline events with ~40 people)_ Recruitment Operation: Take part in organizing mock-up interviews for Integrify's educational programs. Manage Integrify's job advertisements on job portals and Facebook groups. Show less

  • Thesis Worker/Service Designer

    Feb 2020 - May 2020

  • Social Media Marketing Intern

    Sept 2019 - May 2020
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  Sisu Digital

  Dec 2020 - Jul 2021

  Digital Marketing Freelancer

  • Lead generation - design and write copy for lead magnets, create landing pages (WordPress), run cold emails, LinkedIn ads, and Google ads campaigns.• SEO - keyword research, content optimization, website optimization (onsite SEO)• Content creation - trends research, copywriting (blog + social media posts), videos• Marketing automation - set up automation, lead nurturing campaigns with ActiveCampaign, manage newsletter subscribers, run Hubspot audit for a client

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  Reactron Technologies Ltd

  Mar 2021 - Jul 2021

  • Content production - social media posts, blogs, videos, and visual assets for sales support such as portfolio and presentation.• WordPress website development - design and build a brand new multi-page website for Reactron via WordPress Elementor.• Social media management and Facebook paid advertisement.• Event management - organize, host, and promote online events.• Recruitment operations, talent acquisition, and HR.

  • Operations Manager

    May 2021 - Jul 2021

  • Marketing Manager

    Mar 2021 - Jul 2021
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  Hotelway | Hotel Chatbot

  Sept 2021 - May 2022

  Marketing Content Specialist
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  Serviceform

  Sept 2021 - Oct 2024

  • Recruited, trained, and supervised a small team of junior marketers while overseeing performance and key metrics. • Collaborated with leadership to develop and execute effective marketing strategies.• Conducted client interviews to craft case studies and blog articles with the content team.• Wrote copy for websites, email campaigns, ads, and PR.• Designed visuals, videos, and infographics for social media, alongside sales decks and marketing materials.• Led the content team in consistently creating and publishing engaging social media content. • Monitored, analyzed, and optimized organic and paid social media performance, resulting in a 40% increase in LinkedIn followers, an average of 1280 impressions, and 6.38% CTR over the course of a year.• Developed SEO keyword and content strategy.• Monitored website performance with Ahrefs, Google Analytics, and Search Console; boosted organic traffic by 847% in 6 months and increased top-page keyword rankings by 15%.• Spearheaded high-performing ads and email campaigns targeting new and existing markets; achieved 1% CTR for LinkedIn ads, 41% email opening rate, 14% response rate, and 4% conversion rate on average.• Managed multiple webinar series from planning to execution, including promotion, hosting, and guest speaker outreach; secured a 40% participant rate on average.• Established ongoing partnerships with guest speakers and collaborators. Show less

  • Marketing Manager

    Feb 2024 - Oct 2024

  • Marketing Team Lead

    Mar 2022 - Feb 2024

  • Digital Marketing Specialist

    Dec 2021 - Mar 2022

  • Growth Hacking | Icebreaker.vc

    Sept 2021 - Dec 2021