Archana .

Experience

• 

  Cummins Inc.

  Apr 2015 - May 2015

  Summer Intern

  1) Assessed potential growth of the oil and gas segment for the North Zone2) Visited customers such as Cairn Energy, Focus Energy, BPCL,IOCL, HPCL all over Delhi and Barmer to bridge the gap between potential sales and actual sales3) Received a pre-placement interview opportunity from Cummins on the basis of performance during summer internship

• 

  ABP Group

  Jul 2016 - Jun 2021

  Leading sales of Anandabazar Patrika (ABP) and The Telegraph (TT), Bengali Magazines, bengali.abplive.com, t2 Facebook and Instagram pages.Recognized as Top Performer (Achiever Rating) in FY17and FY19 by LeadershipCategory Manager - FMCG, Consumer Durables, Servicesa) Portfolio - Handling portfolio of INR 30 Cr with large national accounts such as HUL, P&G, J&J, Colgate, Asian Paints, Vodafone, etc.b) Sales Achievement - 120% of sales targets during FY20 (recognized by Leadership)c) Digital Ad Sales - Sold abplive standalone to clients such as Vedanta, etc.d) Deal Structuring - Successfully created portfolio of our brands i.e., ABP, TT, Bengali Magazines, bengali.abplive.com and t2 social media as a package deal; Achieved 110% of target during Apr-Dec'20e) Sampling - Successfully executed sampling for Nivea brandsf) Roadblocks - Generated INR 30 Lac revenue by executing roadblock of Nivea in TT Hues g) Trainings - Created and facilitated training modules on Brand Solutions Case Studies, TT Sections, etc. The Telegraph (TT) Champion for West Region -a) Accountable for TT business for entire West Region; accounts for 45% of region's businessb) Leading key properties of TT such as t2, t2 social media, features, special sectionsc) Responsible for national VCs & updates to Deputy CEO on regional performance Show less 1) ABP BRAND: Worked in the design and implementation of a client proposal and an event- Peerless Anandabazar Patrika Purashkar2) CIRCULATION SALES: Conducted surveys in rural areas to explore the action points to convert Bengali newspaper non-readers into our customers3) AD SALES, NORTH BENGAL: Analyzed the revenue of North Bengal for 3 years for every category and came up with strategies to extend our reach in different districts of North Bengal for generating new business opportunity4) DIGITAL MARKETING: Created a cost effective digital marketing plan for brand The Telegraph to engage with 18-45 year old people in Calcutta Show less

  • Manager - Ad Sales & Brand Solutions

    Oct 2017 - Jun 2021

  • Corporate Trainee

    Jul 2016 - Oct 2017
• 

  HT Digital Streams

  Jun 2021 - now

  Manager - Digital Specialist