Muhammad Akbar Hafidzan

Experience

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  Telkom University

  Oct 2018 - Nov 2019

  Liaison Officer

  Served as liaison and translation partner for international speakers at the 5th and 6th Bandung Creative Movement (BCM) International Design Conference, bridging communication between speakers and organizers.Supported notable speakers including:• Dale Konstanz, Visual Artist and Assistant Dean of Research at Mahidol University International College• Melanie Martini, Director of Culture and Heritage Observation at IFI Bandung

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  OneSmartServices

  May 2019 - Jul 2019

  Marketing and Promotion Design Support (Graphic Designer)

  Enhanced the company’s brand awareness by designing stationery assets, environmental signage, and digital campaigns for LinkedIn and email newsletters.

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  SALT

  Feb 2021 - Apr 2024

  Led design system development and UI/UX strategy, driving adoption of scalable design practices across multiple product teams through cross-functional collaboration with PMs, engineers, and stakeholders.• Managed and scaled Twilight Design System across 10+ teams for 5+ projects, later productized as a company service.• Restructured NOW by BCA Life insurance claims (6 types, 20+ benefits), reducing journey complexity by 27.28%.• Enhanced design system guidelines for Good Doctor dashboards and mobile apps, cutting task completion time by 25%.• Led research strategy and product workshops for Bank Raya, identifying B2B & B2C persona clusters for 3 loan types, and streamlining the end-to-end apps experience. Show less Led UI/UX design and research across fintech, F&B, and other sector clients, building the foundation for scalable design systems and establishing team research practices.• Co-developed early Twilight Design System, establishing reusable components, design tokens, and team processes guidelines.• Led UX research for 3 projects, conducting literature reviews, heuristic evaluations, user interviews, and usability testing, established centralized research repositories for team-wide access.• Redesigned Pegadaian's design system into its 3 web platforms & 1 mobile apps, conducting comprehensive research evaluations that resulted in IP-registered digital product.• Redesigned delivery system for Umara Catering's platform, mapping multi-path customer journeys through stakeholder interviews to accommodate personal & gift purchases, multiple recipients, and varied delivery scenarios.• Created gamification experience for Paseo x MINIONS partnership, designing end-to-end card game mechanics with tiered rewards, validated through usability testing.• Enhanced other 7+ digital products through strategic redesigns and improved user flows across multiple sectors. Show less

  • UX Designer, Design System

    Jan 2023 - Apr 2024

  • UI/UX Designer

    Feb 2021 - Jan 2023
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  Design Jam Indonesia

  Aug 2022 - Apr 2024

  Community Host

  Led multiple community programs for one of Indonesia's largest UI/UX communities, hosting podcasts, facilitating bootcamps, and organizing events that connected practitioners and emerging designers.• Hosted and produced podcast show, conducting 9 episodes featuring 12 UI/UX and product design practitioners.• Led 3 month bootcamp program for junior-middle UI/UX designers as program host and facilitator, defining timeline, managing team roles, and coordinating sessions with 9 industry speakers and 6 mentors.• Organized and hosted an offline meetup in Bandung, creating agenda schedules, and facilitating live event alongside team. Show less

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  SALT Academy

  Feb 2023 - Aug 2023

  Creative UI UX Lecturer

  Led UI/UX design education for SALT Academy's #UpgradeYourBusiness program, teaching 10 students with diverse backgrounds while managing their real-world projects with non-profit organizations and MSMEs.• Rebuilt curriculum and comprehensive session syllabus covering research, ideation, design development, and career planning.• Designed complete learning system, defining goals, materials, exercises, tasks, grading rubrics, batch rules, and communication infrastructure for the cohort.• Managed 10 real client projects, coordinating between students, mentors, and clients (non-profits and MSMEs in health, education, F&B, environment, and social sectors) to deliver web and mobile app designs.• Provides student development through one-on-one mentoring, tracking progress and ensuring successful project delivery for social community digitalization initiatives. Show less

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  PT PLN (Persero)

  Oct 2024 - now

  UI/UX Consultant, Business Digitalization

  Consulting on UX strategy for PLN's digital transformation, working directly with managers to coordinate across cross-functional teams, designing enterprise dashboards while advocating for user-centered design practices across a multi-division organization with no prior design function.• Designed 11+ executive and operational dashboards including strategic monitorings, operational managements, and asset tracking.• Built design infrastructure, established research and design approaches as standard operating procedure, enabling collaborative design tools.• Enhanced BRD quality by bridging four disciplines (user experience, product strategy, business impact, technical feasibility), aligning stakeholder needs with implementation reality. Show less

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  Institut Teknologi Bandung

  Nov 2024 - Nov 2024

  Visiting Lecturer, Human-Computer Interaction

  Guest lectured for 90+ students in the School of Electrical Engineering and Informatics, introducing UI/UX frameworks and real-world design practice.• Bridged academic UI/UX concepts with industry practice, connecting theoretical frameworks to current design tools and methodologies.• Explained adaptive design processes and the role of design in balancing user needs with business impact.