
Matthew Schaengold
Cashier and Busboy

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About me
Senior Account Manager at AdDaptive Intelligence, Inc.
Education

Bethesda Chevy Chase High School
2012 - 2016Activities and Societies: Varsity Basketball Starter, Member of the Spanish Honor Society, Member of the National Honor Society Graduated with a 3.94 GPA in the Top 5% of the class.

Boston College
2016 - 2020MarketingActivities and Societies: The Mod Squad, Student Run Sports Business Club Co-Founder and President Boston College Street Team, Student Athletic Marketing Team Member Fan Engagement Group WZBC Sports, Student Run Radio Station Radio Show Host and Podcast Developer The Gavel, School Newspaper Sports Section Staff Writer Bachelor of Science in Management, Concentration in Marketing and Business AnalyticsGPA: 3.668, Major GPA: 3.75
Experience

Fish Taco
Jun 2016 - Aug 2017Cashier and Busboy- Managed all dine in and take out orders- Conversed in Spanish with fellow co-workers

The Gavel
Aug 2016 - May 2017Sports Section Staff Writer- Compose one article each week to be published to an online viewership of over eight thousand- Coordinate interviews with players and coaches

The Mod Squad
Nov 2016 - Dec 2020Co-Founder and President- Founded a student organization dedicated to improving fan engagement at basketball games- Drafted a four-year plan for the athletic department including goals for membership and attendance- Designed and executed promotions, creating a strategically positioned distribution channel- Distributed Red wigs for a game against North Carolina receiving ESPN coverage - Established an athletic advising group to create promotional ideas to bolster fan engagement

WZBC Sports
Sept 2017 - Dec 2020Podcast Series Founder- Constructed a multi-episode podcast series, with over 1000 streams, debating the compensation of college athletes- Researched publications, laws, and relating court cases of gain a better understanding of the issue as a whole- Devised a roadmap for the structure of the show, with questions and evidence

Boston College Marketing Street Team
Oct 2017 - Mar 2020Student Engagement LeaderUtilize social media, dining halls, and promotional activities to:- Create awareness of sporting events- Engage the student body- Improve attendance statistics
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Most Valuable Kids (MVK)
May 2018 - Aug 2018Events Intern- Contacted businesses to raise donations for the annual online auction- Organized and distributed tickets to community organizations for various sporting events- Grew social media platforms by 30% to enhance the organizations charitable opportunities

NBC Sports Washington
Jun 2018 - Aug 2018Marketing Intern- Organized and implemented plans for promotional events - Conducted market research to further understand the constituent base- Analyzed data collected in order to illustrate trends for planning future event plans- Shadowed fellow employees on the production and content sides of broadcasting

Boston College Men's Basketball Team
Aug 2018 - Mar 2021Student Analytics and Video Coordinator- Operate SportsCode to track and analyze individual and team basketball statistics- Videotape and label each play and drill type for the BC men’s basketball coaches- Develop scouting reports to evaluate opposing team tendencies through Synergy Sports and KenPom

Acuity Systems LLC
May 2019 - Aug 2019Data Analytics Intern- Developed projections and visualizations with Tableau on government agencies' current workforce and projected retirement horizon- Researched sources of public sector job data in order to construct target college recruitment regions- Generated models in Python to clean and conduct analysis on a series of large documents

AdDaptive Intelligence, Inc.
Mar 2021 - nowSenior Account Manager
Jan 2024 - nowAccount Manager
Jan 2022 - Jan 2024Account Coordinator
Mar 2021 - Jan 2022
Licenses & Certifications

IAB Learning & Development Programmatic 360
IABDec 2023
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