Jennifer Kirk

Jennifer Kirk

Development Director

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location of Jennifer KirkRossland, British Columbia, Canada

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  • Timeline

  • About me

    Communications Manager at Canadian Red Cross

  • Education

    • The University of Edinburgh

      2008 - 2009
      Masters of Science Policy Studies

      Acquired an advanced understanding of political, economic and social contexts of policy-making across a wide range of policy-relevant areas.

    • Vancouver Island University

      2003 - 2007
      Bachelor of Arts (B.A.) Global Studies

      The Global Studies program examines the causes and effects of, and responses to, globalization from a multidisciplinary perspective, drawing on insights from the academic disciplines of anthropology, economics, geography, political science, and sociology (VIU website 2012).

  • Experience

    • CoDevelopment Canada

      Aug 2010 - Sept 2011
      Development Director

      Managed monthly donors, major gifts, union contributions and partnerships, endowment donations, annual donors, membership and planned giving.Produced donor related communications for website, agency newsletters, presentations and social media.Participated in all agency events and coordinated fundraising events.Produced and maintained agency fundraising budgets and reported to the board on annual targets.

    • Patricia Evans & Associates

      Dec 2010 - Sept 2011
      Independent Research Associate

      Research, stakeholder consultation and population identification for reporting for funding and program assessment. Worked collaboratively with the Principal Consultant to translate information for good decision making and project implementation.

    • PLEA Community Services Society of BC

      Feb 2012 - Jun 2015
      Manager of Development and Communications

      Researched, organized and reported on all fundraising opportunities. Developedfundraising strategies and/or program concepts. Implemented approved plans and initiatives.Researched data on current fundraising and public relations programs, practices and procedures, as well as potential individuals, corporate, foundation and government donors.Developed and implemented communications plans and strategies. Oversaw and participated in production of agency newsletters, websites, stewardship reporting and social media. Developed and maintained effective working relationships with funding authorities, partner organizations, and community stakeholders. Collaborated with others in developing community capacity and in various community initiatives.Supervised staff and volunteers for successful project implementation and outcomes.Produced, maintained and reported on annual program and fundraising budgets. Responsible for all fundraising targets and for communication with executive and board on annual goals for fund development and revenue. Show less

    • Village of Pemberton

      Dec 2013 - Jul 2014
      Communications and Grants Coordinator

      Supported the office of the CAO in maintaining timely and relevant public communications regarding Village operations and special projects as well as the research, preparation and coordination of grants.Coordinated all communications infrastructure including websites, printed documents, advertising, public meetings and presentations and social media tools.Researched and applied for funding from outside sources, other jurisdictions through programs or other means as a key component of ensuring Village programs, initiatives and capital projects.Key liaison for all community outreach to facilitate the activities that aligned with the Villages strategic goals. Drafted a variety of correspondence, responses for public relations for Mayor and Council, and/or reports pertaining to various municipal matters for the CAO. Responded to all media enquiries on behalf of Mayor and Council with CAO. Show less

    • Capilano University

      Jun 2015 - Apr 2017
      Senior Development Officer

      Developed and implemented a comprehensive fundraising plan for the Foundation. Initiated and maintained contact with donors and prospects and developed appropriate cultivation strategies.Developed proposals and worked with donors to generate gifts for priority projects.Worked with the Stewardship Officer to develop donor stewardship plans and award funds.Ensured stewardship activities were implemented and enhanced for all donors.

    • Private Contractor

      Jul 2017 - now
      Communications Specialist & Project Management

      Providing marketing, communications and program / project management expertise to clients in the West Kootenays.Specializing in communications content development and design for online marketing materials (website, e-marketing), social media content strategy and execution, public relations and media outreach, business development, and non-profit fundraising and program development.Grant writing and funder relationship management.Specializing in brand development and strategy for nonprofit sector.*See my projects for my current and past clients Show less

    • The KBRH Health Foundation

      May 2018 - Dec 2021
      Communications and Marketing Coordinator

      Communications platform management, including content creation and strategies for website and social media, e-marketing and advertising to meet sponsorship, donors and grant funders needs. Planning and execution of annual communication audits and strategies.Development of communication strategies to support events, campaigns, and profiling of the Foundation and our brand to the community and our stakeholders. Planning and execution of brand content across online, radio and onsite platforms.Supports the Executive Director in all media and public relations activities, including crisis communications, press releases, reports, press events and press sponsorships.Coordination of donor recognition activities and donor testimonials for content creation and stewardship.Front line donor management, cultivation and communications for effective relationship development.Coordinating and creation of marketing materials for campaigns, events, and profiling opportunities to support annual fundraising goals.Event management including planning for all annual events, marketing, sponsorship engagement, advertising coordination, logistical implementation, attendee management, staff and volunteer coordination. Provide oversight and marketing support for all third-party events. Responsible for relationship management for all community events that support the work of the Foundation. Policy development and review for the organization.Board Committee leadership and support to the Executive Director for all board training and reporting. Show less

    • Canadian Red Cross

      Dec 2021 - now
      Communications Manager

      Providing emergency response and recovery program communications for urgent needs during domestic and international disasters.Managing communications for national-level research projects funded and reporting to Federal Government partners.Overseeing communications research for emergency preparedness for under resourced groups, such as, women, older adults and Indigenous Peoples.Responsible for partnerships with universities, Indigenous organizations and local governments across Canada to ensure collaboration for developing and distributing preparedness information to Canadians.Extensive copy editing and content creation for various communication materials and platforms and high-level resorts for multiple stakeholders.Creation of national-level marketing campaigns, assigning metrics and completing evaluation of results.Experience working with all levels of leadership to provide timely information and support high-level communications. Show less

  • Licenses & Certifications

    • Fundamentals of Fundraising Course

      Association of Fundraising Professionals
      Jan 2011
    • Essentials of Marketing Course

      BCIT
      Nov 2014
  • Volunteer Experience

    • Board Member

      Issued by Trail FAIR Society on Jan 2025
      Trail FAIR SocietyAssociated with Jennifer Kirk
    • Board Member

      Issued by Every Woman's Healthcare Centre on Jan 2010
      Every Woman's Healthcare CentreAssociated with Jennifer Kirk
    • Board Member

      Issued by Nanaimo Women's Resources Society on Jun 2005
      Nanaimo Women's Resources SocietyAssociated with Jennifer Kirk
    • KidStart Sun Run Team

      Issued by PLEA Community Services Society of BC on Jan 2012
      PLEA Community Services Society of BCAssociated with Jennifer Kirk