
Jennifer Kirk
Development Director

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About me
Communications Manager at Canadian Red Cross
Education

The University of Edinburgh
2008 - 2009Masters of Science Policy StudiesAcquired an advanced understanding of political, economic and social contexts of policy-making across a wide range of policy-relevant areas.

Vancouver Island University
2003 - 2007Bachelor of Arts (B.A.) Global StudiesThe Global Studies program examines the causes and effects of, and responses to, globalization from a multidisciplinary perspective, drawing on insights from the academic disciplines of anthropology, economics, geography, political science, and sociology (VIU website 2012).
Experience

CoDevelopment Canada
Aug 2010 - Sept 2011Development DirectorManaged monthly donors, major gifts, union contributions and partnerships, endowment donations, annual donors, membership and planned giving.Produced donor related communications for website, agency newsletters, presentations and social media.Participated in all agency events and coordinated fundraising events.Produced and maintained agency fundraising budgets and reported to the board on annual targets.

Patricia Evans & Associates
Dec 2010 - Sept 2011Independent Research AssociateResearch, stakeholder consultation and population identification for reporting for funding and program assessment. Worked collaboratively with the Principal Consultant to translate information for good decision making and project implementation.

PLEA Community Services Society of BC
Feb 2012 - Jun 2015Manager of Development and CommunicationsResearched, organized and reported on all fundraising opportunities. Developedfundraising strategies and/or program concepts. Implemented approved plans and initiatives.Researched data on current fundraising and public relations programs, practices and procedures, as well as potential individuals, corporate, foundation and government donors.Developed and implemented communications plans and strategies. Oversaw and participated in production of agency newsletters, websites, stewardship reporting and social media. Developed and maintained effective working relationships with funding authorities, partner organizations, and community stakeholders. Collaborated with others in developing community capacity and in various community initiatives.Supervised staff and volunteers for successful project implementation and outcomes.Produced, maintained and reported on annual program and fundraising budgets. Responsible for all fundraising targets and for communication with executive and board on annual goals for fund development and revenue. Show less

Village of Pemberton
Dec 2013 - Jul 2014Communications and Grants CoordinatorSupported the office of the CAO in maintaining timely and relevant public communications regarding Village operations and special projects as well as the research, preparation and coordination of grants.Coordinated all communications infrastructure including websites, printed documents, advertising, public meetings and presentations and social media tools.Researched and applied for funding from outside sources, other jurisdictions through programs or other means as a key component of ensuring Village programs, initiatives and capital projects.Key liaison for all community outreach to facilitate the activities that aligned with the Villages strategic goals. Drafted a variety of correspondence, responses for public relations for Mayor and Council, and/or reports pertaining to various municipal matters for the CAO. Responded to all media enquiries on behalf of Mayor and Council with CAO. Show less

Capilano University
Jun 2015 - Apr 2017Senior Development OfficerDeveloped and implemented a comprehensive fundraising plan for the Foundation. Initiated and maintained contact with donors and prospects and developed appropriate cultivation strategies.Developed proposals and worked with donors to generate gifts for priority projects.Worked with the Stewardship Officer to develop donor stewardship plans and award funds.Ensured stewardship activities were implemented and enhanced for all donors.

Private Contractor
Jul 2017 - nowCommunications Specialist & Project ManagementProviding marketing, communications and program / project management expertise to clients in the West Kootenays.Specializing in communications content development and design for online marketing materials (website, e-marketing), social media content strategy and execution, public relations and media outreach, business development, and non-profit fundraising and program development.Grant writing and funder relationship management.Specializing in brand development and strategy for nonprofit sector.*See my projects for my current and past clients Show less

The KBRH Health Foundation
May 2018 - Dec 2021Communications and Marketing CoordinatorCommunications platform management, including content creation and strategies for website and social media, e-marketing and advertising to meet sponsorship, donors and grant funders needs. Planning and execution of annual communication audits and strategies.Development of communication strategies to support events, campaigns, and profiling of the Foundation and our brand to the community and our stakeholders. Planning and execution of brand content across online, radio and onsite platforms.Supports the Executive Director in all media and public relations activities, including crisis communications, press releases, reports, press events and press sponsorships.Coordination of donor recognition activities and donor testimonials for content creation and stewardship.Front line donor management, cultivation and communications for effective relationship development.Coordinating and creation of marketing materials for campaigns, events, and profiling opportunities to support annual fundraising goals.Event management including planning for all annual events, marketing, sponsorship engagement, advertising coordination, logistical implementation, attendee management, staff and volunteer coordination. Provide oversight and marketing support for all third-party events. Responsible for relationship management for all community events that support the work of the Foundation. Policy development and review for the organization.Board Committee leadership and support to the Executive Director for all board training and reporting. Show less

Canadian Red Cross
Dec 2021 - nowCommunications ManagerProviding emergency response and recovery program communications for urgent needs during domestic and international disasters.Managing communications for national-level research projects funded and reporting to Federal Government partners.Overseeing communications research for emergency preparedness for under resourced groups, such as, women, older adults and Indigenous Peoples.Responsible for partnerships with universities, Indigenous organizations and local governments across Canada to ensure collaboration for developing and distributing preparedness information to Canadians.Extensive copy editing and content creation for various communication materials and platforms and high-level resorts for multiple stakeholders.Creation of national-level marketing campaigns, assigning metrics and completing evaluation of results.Experience working with all levels of leadership to provide timely information and support high-level communications. Show less
Licenses & Certifications

Fundamentals of Fundraising Course
Association of Fundraising ProfessionalsJan 2011
Essentials of Marketing Course
BCITNov 2014
Volunteer Experience
Board Member
Issued by Trail FAIR Society on Jan 2025
Associated with Jennifer KirkBoard Member
Issued by Every Woman's Healthcare Centre on Jan 2010
Associated with Jennifer KirkBoard Member
Issued by Nanaimo Women's Resources Society on Jun 2005
Associated with Jennifer KirkKidStart Sun Run Team
Issued by PLEA Community Services Society of BC on Jan 2012
Associated with Jennifer Kirk
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