Carine Hattge

Experience

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  Unidão.com

  May 2003 - Dec 2005

  Webdesigner
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  USEFASHION

  Sept 2006 - Sept 2011

  Coordenador de design gráfico
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  UseFashion (WGSN)

  Sept 2011 - Dec 2017

  Content & Design team Leader

  • Management of the content and design (UX-UI) team;• Responsible for the creation and maintenance of virtual platforms and printed materials;• Management of the team responsible for creating the institutional communication of the UseFashion. Internal marketing and customer relationship campaigns;• Management of UseFashion.com, bridging the gap between improvements and demands (from customers and users) with the development and content team;• Relationship and negotiation with national and international providers of content and images. Show less

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  Branding designer

  Feb 2016 - Apr 2023

  Branding designer

  Brand planning, creation and management. Definition of positioning, purpose and business values. Management of marketing actions and projects that influence the decision to purchase products or services.

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  Grupo Sinos SA

  Jan 2018 - Jun 2021

  • Design and development of new online and offline products (Discovery,​ roadmap, deliveries and deadlines).• Management of the multidisciplinary creative team responsible for commercial​ ​planning and new products and projects (online and offline) that integrate​ ​commercial, writing/content, marketing and design sectors;• Management of the creation and design team in institutional campaigns and​ ​layout of the multiplatform vehicles of Grupo Sinos and affiliates (Magazines,​ ​Newspapers and Radio).• Management of institutional marketing and products, printed and digital;• Implementation of the remote creative team routine, home office with agile​ ​ceremonies.• Experience with team integration and PDW (person with disabilities).• Management of outsourced suppliers (agencies and freelancers) to carry out​ ​customized projects for external customers;• Analysis of processes and indicators for the implementation of new projects and​ ​work tools, using agile tools and Design Thinking. Show less Gestão da equipe de criação e de diagramação dos veículos multiplataformas do Grupo Sinos e afiliadas: Revistas Like, Lançamentos e Lançamentos Trends, Jornais NH, VS, Diário de Canoas, Jornal de Gramado, Diário de Cachoeirinha, Correio de Gravataí e Exclusivo.Gestão de projetos multidisciplinares, que integram setores comerciais e de redação/conteúdo ao setor de criação;Experiência com integração de equipes e PCD.Gestão de fornecedores terceirizados para realização de projetos personalizados para clientes externos;Pesquisa e desenvolvimento de novos produtos multiplataformas, com foco comercial e editorial;Análise de processos e indicadores para implantação de novos projetos e ferramentas de trabalho. Show less

  • Head of Planning and Design

    Mar 2019 - Jun 2021

  • Coordenadora de Criação

    Jan 2018 - Mar 2019
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  Hero 99

  Jun 2021 - May 2023

  Product Owner | Product Manager | Service Designer

  Responsible for leading the strategy and development of digital products with multidisciplinary teams (comprised of UX | UI designers, developers, copywriters and other creatives).Project management, planning, discovery and team leadership, through agile and design methodologies, focusing on user experience and delivering value to stakeholders.

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  SoftDesign

  May 2023 - now

  Senior Product Owner | Product Manager

  Responsável pela criação e negociação do roadmap com todos os stakeholders e refinamento de tarefas (escrita de histórias e critérios de aceite). Responsável, junto com time multidisciplinar, a identificar problemas e oportunidades alinhados aos objetivos de negócio.