Ada Vlad

Experience

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  CASA AUTO TIMISOARA

  Oct 2011 - May 2018

  - Implemented local campaigns for all the four brands represented, including analyzing the most important media channels and advertising mediums in connection with their audience- Organized local events: fairs, exhibitions, product launches (5 new car model launches each with 100+ guests, 3 roadshow events, 2 off-road events)- Managed the Corporate Identity for all brands- Owned content creation for Social Media channels, Facebook ads, newsletters, press releases- Built the marketing plan for the dealership & prepared the marketing budget for each brand separately (which exceeded the amount of 60k euros/year), together with the management team Show less

  • Marketing Manager

    Jul 2015 - May 2018

  • Logistics Manager

    Oct 2011 - Jun 2015
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  BMagency

  May 2018 - Mar 2022

  Public Relations Communications Specialist

  - Developing and implementing communications strategies for the agency's clients- Managing social media accounts for the agency's clients- Copywriting: press releases, editorial plans, newsletters, content for websites- Digital Marketing: designing/conducting promotional online campaigns- Managing media relations, bloggers relations, organizing press conferences- Event planning & coordinationKey projects:Linked Culture Conference - Cultural Management & Marketing (2021, 2020, 2019), Timișoara Architecture Biennial BETA (2020 & 2018), Flight Festival (2019), Custom Reșița Festival (2019), Sibiu International Theatre Festival FITS (2019), Artmania Festival (2018), Buzău International Film Festival BUZZ IFF(2018) Show less

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  Asociația Culturală Contrasens

  Sept 2018 - now

  Marketing Communications Public Relations Manager

  - Designing and implementing the communication plans and marketing strategies for all the activities of the Association.- Collaborating with multiple stakeholders: designers, artists, production teams, cultural playersKey projects:Art exhibitions: Invisible Cities. Imaginary Lands (2021), Europa Wonderland (2020), We Transfer: Art and Politics in Appropriate Hands (2019), MAD(e) in Romania (2018). The cultural mediation program for Art Encounters Biennial (2021, 2019). Other cultural mediation programs: AccessArt (2021, 2020), TMcult (2021, 2019), The Other Europe’s Cinema (2021, 2020) Show less

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  ChannelSight

  May 2022 - now

  Client Performance Strategist

  Using big data to develop long-term strategies for e-commerce that enable clients to enhance and speed up their customer journey.My role as a Client Strategist is a Digital Marketing role with a focus on: - Analyze sales data and user behavior to identify trends and optimization opportunities for e-commerce clients- Interpret data from Looker dashboards, creating performance reports and actionable recommendations to improve conversion rates- Conduct client training sessions on ChannelSight’s reporting platform, helping them navigate and leverage data insights- Work closely with the Customer Success team to address client needs, troubleshoot performance issues, and provide strategic support Show less