Bahar Sevdik

Experience

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  PepsiCo

  Feb 2014 - Jun 2015

  Trade Marketing Intern

  *Support traditional trade channel team for daily work*Take and analyze sales data*Assist purchase order, production and transportation processes of TOTs (tools of trade) and POPs (point of purchase)*Manage the design and transportation process of monthly sales book that used by sales team *Manage the invoice processes

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  Bausch + Lomb

  Nov 2015 - Aug 2019

  • Responsible for product management of vision care portfolio (contact lenses)• Developing, executing, and following up marketing plans and projects• Preparing high quality business cases and forecasts related with future opportunities• Developing innovative approaches for marketing and sales strategies• Supporting and monitoring the sales target vs realization in monthly basis• Managing and controlling sales and marketing budgets, closely working with field force managers on performance and effective usage of sales budgets and A&P • Close monitoring competition in terms of marketing and medical activities, pricing, margins and customer engagement• Close follow-up of supply & demand balance including inventory level of company, wholesalers and customer orders to secure high quality product flow• Supporting in preparation and follow-up of strategic planning process of Turkey Vision Care Business; yearly operating plan in detail of sales, regulatory, pricing, A&P, and market forecasts• Closely follow-up of regulations with collaboration of regulatory in order to be prepared for changes and challenges• Ensuring on-going communication and co-operation with related departments within company and third parties Show less •Assist marketing in preparation and dissemination of sales samples, brochures, catalogues, detailing materials, displays and POP materials to sales team and to the customers• Support the Commercial Team with marketing tools, project coordination vis-à-vis regional marketing program implementation and events organization.• Coordination and tracking of the agencies and third parties• Responsible for budget tracking• In charge of execution of all printed marketing materials• Creating & analyzing lMS weekly and monthly reports for each level• Managing FF sales realizations calculations (updating the field and managers with weekly and monthly IMS data) • Managing the sales team incentive calculations (managing quarterly simulations)• A&P follow up (invoice follow up, managing the records in SAP, monthly budget update to the director, presenting the planned activies budget and controlling the process with finance)• Congresses, regional meeting and cycle meetings organizations, marketing events coordination (making arrangements with agencies, communication & coordination with FF, budget management, managing the Application process to the health ministry) • Follow up of medical approvals, communication with third parties and supply management are also my focus regarding the business excellence side.• Supporting purchasing processes and agreements• Supporting design processes of new promopacks and new-coming products Show less * Provide support in planning and executing brand strategies and participate in marketing projects as well as sales initiatives* Conduct consumer analysis to understand and develop digital marketing strategies* Involve in advertising and promotional activity plan* Provide support to the brand team on key marketing and PR projects* Lead preparation of periodic sales reports and target realization analysis.* Closely follow competitor moves and report regularly* Assist department activities, marketing invoice management and daily business operations Show less

  • Junior Product Manager

    Jan 2017 - Aug 2019

  • Sales and Marketing Support Associate

    Jul 2016 - Jan 2017

  • Part-Time Marketing Assistant

    Nov 2015 - Jul 2016
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  Bayer

  Aug 2019 - Dec 2022

  Brand Manager

  •Prepare yearly net sales, volume and P&I forecast of the Rx brands for budgeting purposes under supervision of Category Head, in collaboration with the departments concerned, based on forecasted market size, market share and competitive development. And monitor achievement and supply forecast throughout the year and propose action if required. And achieve agreed brand financialtargets.• Develop and pursue short & long-term marketing strategy of the brands and manage brand life cycle under supervision of the Category Head and analyze the development of brands and its competitors throughout the year, proposing action if required.• Co-ordinate implementation of the plan throughout the year based Healthcare Professional (HCP) ideas developed in cooperation with agencies and/or Global Marketing Team (in line with brand strategy and brand identity and compliant to local regulations and in close coordination with the Medical team)• Manage relations with KOLs and follow-up of their activities together with Category Head, and support organization of national congresses, symposia and round-table meetings to support brandstrategy and positioning in coordination with the Medical team• Analyze market including competitor activities on regular basis to determine growth potential and based on this propose new product ideas to grow the brands• Establish and maintain close collaboration with all relevant departments ensuring common understanding of brand strategy and positioning, activity planning and competitor information/activities by regular training and product/marketing updates. Align the sales team on brand activities for each sales cycle through cycle meetings and regional visits.• Establish and maintain relations with Global Strategic Marketing Under supervision of Category Head in order to develop understanding of global brand and NPD strategy, learn from success stories from other markets and align on local strategic plans & activities to build the brands. Show less