Uffe Damtoft Pedersen

Experience

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  Epinion A/S

  Jan 2000 - Jan 2004

  Junior Consultant

  Development of business area and concept around online usability testing and search engine optimization (SEO). Worked with both data collection and processing on numerous projects. Assisted with sales related activities and writing of offers.» Sales of business consulting projects» Project management» Data collection and processing» Business development» Online usability testing and focus groups» SEO

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  EU Computer Service, ZeptoEksperten

  Jun 2003 - Jul 2009

  CEO, Founder

  Being an online entrepreneur I built an online business which started and ran several large e-commerce stores within the consumer electronics (BtC and SMB) industry. The webshops were successfully developed in a highly competitive and transparent market. They were, at the time, some of the leading online businesses of their kind in Denmark. » Record turnover in 2007 - approx. 40 mio. DKK» Annual marketing budget - approx. 3 mio. DKK » Responsible and reference for all employees» Conversion rates increased by 400%» Driving more than 1.4 million yearly visitors to the webshops» Contract negotiation with suppliers and agencies» Responsible for all webshop development» Sold the company in 2009 Show less

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  Freelance

  Jan 2009 - Jan 2010

  Web, Marketing & E-Commerce Consultant

  Strategic and operational digital consulting of companies in Denmark looking to transform their business and create better results online. Clients count Endomondo and House of Amber among others.Working with a data driven approach mainly in these areas:» E-commerce» Online business development» Online marketing» SEO & SEM» Social media marketing» Usability» Conversion optimization» Web analytics / Google Analytics

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  AudienceProject

  Jan 2010 - Feb 2015

  Director of Sales & Marketing

  Responsible for the online and offline sales and marketing activities at AudienceProject (UserReport.com). Also being one of the main architects behind the development of the company's digital business, communication strategy and online services.My responsibilities and achievements included:» Increased user base from a few hundred to tens of thousands globally» Grown online research panels to the largest in Scandinavia» Grown the online presence from 1 to 65 countries» Increased customer loyalty, engagement and earnings with data driven e-mail flow» Online marketing activities and branding» Management of local and global sales and marketing staff, designers and researchers» Re-launch of website and establishment of online support channel» Product development, including re-launch of several online services» Design and implementation of fully "responsive" online services» Business development and project management » Key account management and sales to major Scandinavian clients Show less

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  Rosendahls – print • design • media

  Mar 2015 - May 2017

  Online Director

  Being responsible for all online activities at Rosendahls my mission was to develop and implement online and e-commerce solutions which secured Rosendahls' market leading position within it’s industry. Furthermore I was the head of the logistics department and customer service team.My responsibilities and activities included:» Member of Group / Executive Management» Head of online department» Head of customer service» Head of logistics department» People management» Change management» Business development» E-commerce development» Online analytics» Go-to-market strategy» Online sales and marketing» Budget/financial responsibilities Show less

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  Phase One

  Jun 2017 - Oct 2018

  Marketing Director

  As head of marketing in Phase One, it’s was goal to increase brand awareness and sales of the World’s leading digital camera systems and RAW image editing software.It’s was my responsibility to create the marketing strategy and ensure a datadriven and global multichannel execution with my team of 15+ highly dedicated and talented marketeers.

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  Capture One

  Oct 2018 - Jan 2021

  On a growth journey and building a World class software company with the most talented colleagues in the industry.Responsible for the commercial strategy and execution with my dedicated teams who run all e-commerce, web and marketing automation activities.C-level; member of the general management group and reporting to CEO.Capture One is part of the Phase One Group which was acquired by Danish private equity fund AXCEL in June 2019. Growing Phase One’s online sales of Capture One image editing software with a team of skilled online professionals by creating and executing a datadriven and customer centric e-commerce strategy. Listening to users and utilising first class digital tools to design the optimal end-to-end customer journey for photographers World wide.Exit to AXCEL (private equity fund), June 2019. Promoted VP of Commercial at Capture One A/S.

  • Vice President, Commercial

    Jul 2019 - Jan 2021

  • Commercial Director

    Oct 2018 - Jun 2019
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  Muninn

  Oct 2021 - now

  Chief Commercial Officer (CCO)

  Muninn protects companies and their valuable digital assets with AI-powered cybersecurity software solutions.Founded and based in Copenhagen, Denmark, Muninn is growing fast and on an international expansion journey to help more companies fight the growing threat from cyber criminals with our proprietary Network Detection and Response solution.I'm an investor in Muninn and on the executive management team. On a daily basis responsible for go-to-market strategies, sales and marketing teams and other commercial activities.Exit to Logpoint backed by Summa Equity Partners (PE fund), October 2024 Show less