Lina Tan

Experience

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  TD

  Jan 2006 - Jan 2019

  - Act as a primary contact for high value customers.- Create reports for analysis of client accounts; communicate with customers to provide mentorship on products and services, and identify referral opportunities- Build and manage presentations and marketing materials to potential clients.- Greet customers at business events by ensuring an impeccable customer experience. - Ensured a good business relationship with customers.- Coordinated and participate in TD sponsorships.- Career Fair Ambassador for TD Securities.- Ability to manage multiple files with excellent sense of priorities. *Recipient of the "Impact at Work” award for team spirit * -Planifie et réalise un projet pilote visant à minimiser les coûts d'opérations de 20 000$/mois. **Reçoit le prix de mérite “Impact au travail 2014” pour la réalisation de ce projet**-Augmente la satisfaction des clients en accélérant le processus des paiements.-Gère plusieurs dossiers à la fois en démontrant un excellent sens des priorités.-Contribue au transfert des connaissances aux collègues pour assurer la bonne continuité des opérations. -Analyse les documents commerciaux en assurant que les termes soient conformes.-Negocie avec les clients pour apporter les solutions minimisant les pertes financieres de la banque.

  • ASSOCIATE, TD Wealth Management | Private Investiment Counsel

    Jan 2018 - Jan 2019

  • SENIOR OPERATION OFFICER | TD Securities, Global Trade Finance

    Jan 2015 - Jan 2018

  • Agente d’opérations export

    Jan 2013 - Mar 2015

  • Agente d’opérations import

    Jan 2008 - Jan 2013

  • Agente d'exploitation

    Jan 2006 - Jan 2008
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  STYLISME CARTE BLANCHE

  Aug 2011 - Jan 2012

  MARKETING COORDINATOR

  - Organized the official launch of the stylists and propose their personalized services to potential customers.- Hosted the opening and welcome guests including the media.-Solicited potential sponsors with cold calls for financial support.

• 

  MU.

  May 2015 - Sept 2017

  Social Media Content Creator

  -Managed efficiently all the activities of the Instagram to gain visibility with the target audience.-Developed creative strategies to increase followers on Instagram.-Wrote publications on new murals projects and posting them through a seriesof photographs.-Contributed to the annual benefit event.

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  KNL Productions

  Jun 2016 - Jan 2018

  Social Media Manager

  - Create content strategy and visuals for publications - Brand optimization- Responsible for coordinating events logistics.- Identified client needs and collaborated in planning.- Prepared and organized all the aspects that led to a successful event.

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  LeKAC Sourcing Limited

  Aug 2018 - Jul 2019

  Project Manager

  - Develop the strategic plan for the digital image.- Manage the digital projects in collaboration with the web development team.- Responsible for the maintenance, evolution and SEO optimization of the website.- Ensure competitive benchmarking for brand positioning.- Make recommendations to increase customer conversion through GoogleAnalytics.

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  DRAKKAR Digital

  Jul 2019 - now

  - Develop 360 degree Marketing strategy plans - Create and launch Paid Advertising campaigns (Facebook, LinkedIn, Adwords, etc)- Plan the editorial calendars & ensure the deployment of content on the channels- Define KPIs on campaigns performance, analyze results with post-mortem recommendations - Write creative briefs for graphic design team and UX to ensure on-time project delivery- Build and maintain strong relationships with clients, external agencies and suppliers- Measure web traffic with Google Analytics and monitor SEO- Update web content to align with ongoing campaigns and projects- Perform SEO site audit and recommend improvements to increase conversions - Understand business objectives, challenges and opportunities of target and industry- Negotiate favorable terms with numerous media vendorsOur agency proudly offers its capacity to meet all types of digital marketing and technology needs, serving clients of various industries such as retail, fashion, legal, innovation, software, aerospace, transportation and much more. ​​Whether fully or partially, outsourcing your marketing and technology activities to our multidisciplinary team allows you to remain focused on other actions critical to the success of your business. We favor a personalised approach by combining our operational abilities, creativity and experience to meet your expectations. ​​DRAKKAR Digital, supported by more than a hundred employees in Canada, the United-States and France, is heading towards a transformation in order to adapt itself to its industry’s evolving context and today’s fluctuating economy. Valuing integrity, collaboration and courage, we intend on developing an engaging and inclusive workplace. Show less

  • Account Director, Marketing Services

    Oct 2024 - now

  • Senior Account Manager | Marketing & Communications

    Feb 2021 - now

  • Marketing & Communications Manager | Digital & Marketing

    Jul 2019 - Mar 2021