Zahid Ashfaq

Experience

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  TNT Express Worldwide

  May 2000 - Dec 2002

  Senior Sales & Marketing Officer

  • Look after two out of ten corporate customers zones in Karachi.• Formulate plan for product selling.• Providing support to the senior product (brand) manager in the development of the brands through the co-ordinated use of specified elements of the marketing mix.

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  LG Electronics Pakistan

  Jan 2003 - Jan 2014

  Service Supporting Manager

  Supervise LG Customer Information Center (Call Center) :• Achieved Training completion rate 95% annually, • Developed, and motivate CIC staff to improve productivity and maintain retention rate 90% annually• Maintained CIC KPI (Happy call rate 95%; Abandon Call rate <5%)• Organized customer satisfaction surveys, resulting in a 10% improvement in Net Promoter Score.Organize Technical Trainings:To improve technical expertise of distributor’s technicians• Organized technical trainings, increasing technician expertise. (Arrange Korean Trainers from Head Office – half yearly training frequency)Distributors Service Capabilities:• Expanded service network by 5 new locations quarterly.• Monitored Service Parts Management system for successful service operation – reduce lead time & improve order accuracy• Improved customer satisfaction and reduced service lead timesAssist Mobile Service Center day to day activities• Maintained job completion rate of 95% on a daily basis. Show less

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  Saleh & Abdulaziz Abahsain Co. Ltd.

  Apr 2014 - Jan 2022

  Associate Manager Marketing

  Involved in developing brand strategies, market research, brand packaging, Annual budgeting & product pricing, and handling a range of 6 brands (CAN Foods 8 product lines, Glass Jar/bottle 2 product lines, Industrial Milk Powder, Rice, Macaroni & Vermicelli). Business negotiation with Key Accounts (super/hypermarket). Resourcefully communicating with suppliers mainly located in Europe, Asia & North America.Conducted Market Research (Food Product): "Analyze Market" (considered all channels), get "Customer Insight" through 1 to 1 interviews with the target audience, measure "Strategic Direction" based on customer feedback, and finally suggest "Business Strategy" with an action plan to execute it within the timeline. Other Job Descriptions are as follows:• Monthly submission of a Marketing Intelligence Report based on the 3 C’s (Customer, Company, Competitors).• Execution of promotional activities at Modern Stores with a focus on Return on Investment (ROI).• Introducing New Products (NPI) post "Product Acceptability Test" assessment.• Preparation and analysis of PSI (Purchase, Sales & Inventory) on a weekly basis.• Addressing consumer pain points through the Voice of Customer (VOC) process.• Generating new business ideas and actively participating in business development efforts.• Creating strategies to alleviate brand funnel bottlenecks.• Developing and assigning sales targets to the sales team, with weekly monitoring. Show less

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  Saleh & Abdulaziz Abahsain Co. Ltd Chemical Division

  Feb 2022 - now

  Product Manager

  Soda Ash, Sodium Sulphate, Resins, Fiberglass, and Other Chemicals:• Achieved a 5% market share growth and maintained a minimum 15% gross profit margin.• Led cross-functional teams, reducing time-to-market by 20%.• Achieved a target of acquiring 15 new customers annually, contributing to a 10% increase in overall customer base.• Developed brand strategies, conducted market research, and managed product packaging.• Reduced landed costs up to 6% through detailed analysis of customs clearance unnecessary expenses• Negotiate extended credit terms with suppliers for imports and optimize payment terms for customers, resulting in a 10% increase in working capital efficiency. Show less