
Camila Kafka

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About me
MBA | Product Marketing & Project Management | Retail, CPG, and Health Industry
Education
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Universidad del Pacífico (PE)
2012 - 2017Bachelor's degree Business Administration and Management, General
Questrom School of Business, Boston University
2022 - 2024Master of Business Administration - MBA Marketing & StrategyActivities and Societies: LAMBA, First Year Mentor, Student Ambassador Marketing Teaching Assistant Graduate Assistant - Reader and interviewer for Full-Time and Part-Time MBA applicants.
Experience

Samsung Electronics
Feb 2015 - Sept 2016Analyzed/Synthesized monthly sales data in MS Excel of Digital Appliance department to support Project Managers with their decisions. Handles final purchase orders/invoices of the commercial area with SAP.Supported Product Managers with the monthly target plan Helped Corporate Marketing Office with purchase orders in SAP
Product Management Intern
Jan 2016 - Sept 2016Corporate Marketing Intern Student
Feb 2015 - Dec 2015

Grupo Alimenta
Nov 2016 - Aug 2019Spearheaded projects with 8 Specialists to implement the first microalgae plant in the country and advised group's subsidiary fertilizer startups with go-to-market strategy. - Led the construction and operational strategy of 2 pond pilot-scale microalgae facility in desert of Ica within the budget.- Negotiated with partners to cultivate and market proprietary strains of microalgae, impacting sustainability in agriculture. Advised the group’s subsidiary “Start-Ups” with their marketing strategy and financial reports.- Prepared business and cash flow forecast for 5 subsidiaries of the group and proposed the capitalization and investment structure for each one-Negotiated sale contracts with potential clients Analyzed/Synthesized monthly sales data to help sales group achieve weekly goals.
Project Manager
Oct 2018 - Aug 2019Finance Analyst
Jun 2018 - Sept 2018Sales and Marketing Analyst
Jul 2017 - Jun 2018Sales And Marketing Intern
Nov 2016 - Jun 2017

LIFT - smart eats
Sept 2019 - Jul 2020Trade Marketing ManagerManaged and trained marketing and sales team of 4 Specialists for vegan ice cream start-up, lead omni-channel marketing strategy increasing retail sales by 70% through effective trade negotiations and pricing strategies.- Developed and executed trade marketing strategies that improved distribution chain efficiency boosting sales by 50%.- Measured and identified high-impact products, increasing supermarket sales by 40% through strategic sampling and promotional efforts.- Established KPI’s for commercial team to identify areas of improvement and growth opportunities Show less

Altos Alimentos
Aug 2020 - Aug 2021Development ManagerProposed and managed post-lockdown recovery plan by defining new pricing strategy.and negotiating new prices and conditions with clients.- Achieved 60% average monthly sales growth since reactivation and recovered 50%+ of pre-pandemic clients.- Proposed alternative business models, including new products, and elaborated the marking strategy

Grupo Anandavida
Feb 2021 - Jun 2022Project ManagerLed project management staff of cross-functional team for Healthcare Start-Up, launching new business lines and managing vendor relationships achieving $1M in the first year.- Initiated and coordinated the import of laparoscopic devices, creating a new source of cash flow in 6 months.- Managed Dr. Drop’s brand operations including P&L responsibility, sales strategies, and team leadership and decreased 30% of expenses by reducing non-essential expenditures.- Managed product supply chain operations, ensuring stock for stores and optimizing the delivery process.- Coordinated with multiple stakeholders to ensure smooth project launch for Dr. Drop’s new products.- Implemented Slack/Asana as daily technical communication tools for internal employees and work efficiently. Show less

CVS Health
Jun 2023 - Aug 2023Category Manager Graduate InternAnalyzed the Candy promotional strategy, increasing profitability by $1.2M by utilizing data-driven insights to propose and implement changes to enhance margins while maintaining market share and sales.- Designed a ratio template and playbook based on historical data and market trends to optimize future promotions.- Deep-dived into the category’s market dynamics and consumer behavior utilizing analytical tools including Unify (Circana/Nielsen) and Tableau.- Collaborated in the development of the Seasonal Candy Planogram for Easter defining SKUs, pricing, and inventory. Show less

Swiss Capitals Group
Jun 2024 - nowBusiness Development Manager
Licenses & Certifications
- View certificate

Data Manipulation with Pandas
DataCampFeb 2023 - View certificate

Integrative Nutrition Health Coach (INHC)
Institute for Integrative NutritionMay 2021 - View certificate

Introduction to Phyton
DataCampJan 2023
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