Camila Kafka

Camila Kafka

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location of Camila KafkaBoston, Massachusetts, United States

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  • Timeline

  • About me

    MBA | Product Marketing & Project Management | Retail, CPG, and Health Industry

  • Education

    • Universidad del Pacífico (PE)

      2012 - 2017
      Bachelor's degree Business Administration and Management, General
    • Questrom School of Business, Boston University

      2022 - 2024
      Master of Business Administration - MBA Marketing & Strategy

      Activities and Societies: LAMBA, First Year Mentor, Student Ambassador Marketing Teaching Assistant Graduate Assistant - Reader and interviewer for Full-Time and Part-Time MBA applicants.

  • Experience

    • Samsung Electronics

      Feb 2015 - Sept 2016

      Analyzed/Synthesized monthly sales data in MS Excel of Digital Appliance department to support Project Managers with their decisions. Handles final purchase orders/invoices of the commercial area with SAP.Supported Product Managers with the monthly target plan Helped Corporate Marketing Office with purchase orders in SAP

      • Product Management Intern

        Jan 2016 - Sept 2016
      • Corporate Marketing Intern Student

        Feb 2015 - Dec 2015
    • Grupo Alimenta

      Nov 2016 - Aug 2019

      Spearheaded projects with 8 Specialists to implement the first microalgae plant in the country and advised group's subsidiary fertilizer startups with go-to-market strategy. - Led the construction and operational strategy of 2 pond pilot-scale microalgae facility in desert of Ica within the budget.- Negotiated with partners to cultivate and market proprietary strains of microalgae, impacting sustainability in agriculture. Advised the group’s subsidiary “Start-Ups” with their marketing strategy and financial reports.- Prepared business and cash flow forecast for 5 subsidiaries of the group and proposed the capitalization and investment structure for each one-Negotiated sale contracts with potential clients Analyzed/Synthesized monthly sales data to help sales group achieve weekly goals.

      • Project Manager

        Oct 2018 - Aug 2019
      • Finance Analyst

        Jun 2018 - Sept 2018
      • Sales and Marketing Analyst

        Jul 2017 - Jun 2018
      • Sales And Marketing Intern

        Nov 2016 - Jun 2017
    • LIFT - smart eats

      Sept 2019 - Jul 2020
      Trade Marketing Manager

      Managed and trained marketing and sales team of 4 Specialists for vegan ice cream start-up, lead omni-channel marketing strategy increasing retail sales by 70% through effective trade negotiations and pricing strategies.- Developed and executed trade marketing strategies that improved distribution chain efficiency boosting sales by 50%.- Measured and identified high-impact products, increasing supermarket sales by 40% through strategic sampling and promotional efforts.- Established KPI’s for commercial team to identify areas of improvement and growth opportunities Show less

    • Altos Alimentos

      Aug 2020 - Aug 2021
      Development Manager

      Proposed and managed post-lockdown recovery plan by defining new pricing strategy.and negotiating new prices and conditions with clients.- Achieved 60% average monthly sales growth since reactivation and recovered 50%+ of pre-pandemic clients.- Proposed alternative business models, including new products, and elaborated the marking strategy

    • Grupo Anandavida

      Feb 2021 - Jun 2022
      Project Manager

      Led project management staff of cross-functional team for Healthcare Start-Up, launching new business lines and managing vendor relationships achieving $1M in the first year.- Initiated and coordinated the import of laparoscopic devices, creating a new source of cash flow in 6 months.- Managed Dr. Drop’s brand operations including P&L responsibility, sales strategies, and team leadership and decreased 30% of expenses by reducing non-essential expenditures.- Managed product supply chain operations, ensuring stock for stores and optimizing the delivery process.- Coordinated with multiple stakeholders to ensure smooth project launch for Dr. Drop’s new products.- Implemented Slack/Asana as daily technical communication tools for internal employees and work efficiently. Show less

    • CVS Health

      Jun 2023 - Aug 2023
      Category Manager Graduate Intern

      Analyzed the Candy promotional strategy, increasing profitability by $1.2M by utilizing data-driven insights to propose and implement changes to enhance margins while maintaining market share and sales.- Designed a ratio template and playbook based on historical data and market trends to optimize future promotions.- Deep-dived into the category’s market dynamics and consumer behavior utilizing analytical tools including Unify (Circana/Nielsen) and Tableau.- Collaborated in the development of the Seasonal Candy Planogram for Easter defining SKUs, pricing, and inventory. Show less

    • Swiss Capitals Group

      Jun 2024 - now
      Business Development Manager
  • Licenses & Certifications