Ana Victoria Aguirre

Experience

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  Santa Fe University of Art and Design

  Jun 2014 - May 2015

  Graphic designer and project coordinator for client projects:- Client Brand Identity Project: Collaborated with a client on projects related to brand identity, website design, product packaging, and social media while staying on budget.- Client Brand Standards Project: Acted as liaison between the SFUAD Marketing Department and the client. Proofread creative design work, organized cost-effective solutions to stay on budget, managed project schedule, and generated deliverables on time. Implemented SFUAD’s visual design guidelines, following Brand Standards book related to all print work, which included promotional flyers and posters. Show less

  • Marketing Graphic Designer

    Jun 2014 - May 2015

  • Student Ambassador

    Jun 2014 - May 2015
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  AVAAA

  Jan 2015 - Jan 2024

  Digital Marketing, Creative Direction & Branding

  Developed marketing plan, seasonal offers and brand awareness Email/SMS campaigns for clients:- Cyclebar Preston Forest successfully brought 150+ new clients through the door, with their first-class free welcome automation flow.- Visit Dallas increased their event participation rate by 20% with RSVP click to actions & event reminder automated emails.- Shelbie Bartok Hair increased client retention with post-service SMS flow by offering a free K18 hair mask treatment in their next service.Designed, created brand guidelines and created social media content for clients:-City Tech Health, JJPlanning, Community Wealth, Thinies, Wake & Bake and Elementar Show less

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  PLAYERS of Life

  Sept 2015 - Jan 2016

  Digital Design Manager

  - Scheduled, designed and managed content for weekly newsletter - Designed website graphics, editorial and promotional collateral for playersoflife.com and charmlife.com.mx- Created and managed client ads- Curated and designed social media content- Managed post-production of video assets

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  Scholastic

  May 2016 - Aug 2016

  Corporate Communications Design Intern

  - Key member of the design team tasked to revamp Scholastic’s 160+ page Brand Guide, which provided guidelines for company locations across 10+ countries.- Designed marketing collateral for 2016’s Summer Reading Challenge, with participation from 6,000+ domestic schools and 25 international schools. - Worked alongside department executives to support day-to-day design activities including managing project timelines.

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  Loloi Rugs

  Apr 2018 - Mar 2020

  - Planned, managed and designed multi-channel product launches for collaboration partners including Magnolia Home, ED by Ellen DeGeneres, Rifle Paper Co, Loloi II and Justina Blakeney.- Created welcome, abandoned cart and browse abandonment flows resulting in 7.7% conversion rate, using Klaviyo and Braze.- Vetted and negotiated better pricing with new email marketing platform, Klaviyo.- Implemented RSVP strategies to increase booth visitors by 10% for six market trade shows.- Designed Amazon A+ Content for white label brands, resulting in up to 8% increase in sales. Show less - Designed 800+ page annual retail digital catalog and 4 digital catalogs each quarter for collaboration partners using Adobe Creative Suite (Photoshop, InDesign, Illustrator). - Oversaw press checks, ensuring product color matching on printed marketing materials- Supported marketing project manager by creating schedules in Asana and communicating & negotiating with vendors to successfully meet deadlines for 90+ annual projects.- Streamlined processes by implementing interactive request forms to improve management of intake requests from other departments.- Negotiated better pricing with print vendors resulting in a cost reduction for printed gold-foil hang tags by 52%.- Designed large-format signage for six market trade shows using InDesign and Illustrator including outdoor duratrans, wall vinyls, and bridge banners. Show less

  • Email & Digital Marketing Designer

    Oct 2019 - Mar 2020

  • Marketing Graphic Designer

    Apr 2018 - Sept 2019
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  FarmHouse Fresh skincare

  Mar 2020 - May 2024

  - Instituted an SMS marketing program through Yotpo / SMSBump, generating over $7M in total revenue.- Increased sales of returning customers by $153 per cart through launch and management of Farmtopia Rewards Program.- Defined and executed a 4-month marketing plan to sell over $2M in overstocked items.- Implemented audience segmentation strategies and increased engagement rate by 90%.- Increased new direct to consumer (DTC) Email and SMS subscribers by 136% in a year.- Revamped Wholesale email strategy, leading an average email click through rate (CTR) of 10.5% and open rate by 23% through segmentation. - Incorporated Customer Reviews and User Generated Content on product pages, and leveraged it to create brand credibility, inspire purchases, and create conversions.- Raised over $80K in donations for FarmHouse Fresh x The Smurfs™ Rescue Project, that helps nationwide animal rescues.- Analyzed the performance of Email, SMS campaigns, and Rewards Programs to identify opportunities for growth utilizing A/B testing and data analysis. - Designed, managed, and oversaw email automation campaigns including cart abandonment, browse abandonment, welcome series, birthdays, back in stock and more. Show less - Managed DTC and Wholesale email strategy and promotions resulting in $16M of revenue - Planned and facilitated creative direction of an average of 8 product launches a year. - Analyzed metrics and conducted A/B testing of email marketing performance Trained and managed two freelance copywriters and one full-time graphic designer. - Provided valuable insights into social media, sales and influencer marketing into consumer behavior and preferences to inform strategic decision-making and drive brand success.- Developed, created and directed photoshoots & video campaigns to acquire new customers, re-engage past customers, and increase lifetime value (LTV) of current customers through omni-channel strategies.- Increased new Email subscribers by 90% utilizing Amped.io. Show less - Planned, designed and scheduled content assets using Adobe Illustrator for Wholesale and DTC newsletters through Klaviyo email platform. - Strategized promotions for Wholesale and DTC channels, resulting in a 200% increase in revenue.- Developed omni-channel campaigns including social media, email, influencer marketing and website strategies to promote product launches resulting in a 50% increase in average post interactions and 20% boost in social media reach.- Facilitated email and social media strategy that raised over $40K in donations for Hay Girl Hay to aid in purchasing hay and veterinary care for various farm animal rescue groups. Show less

  • Customer Retention Manager

    Jan 2023 - May 2024

  • Art Director

    Feb 2021 - Dec 2022

  • Email, SMS & Loyalty Manager

    Mar 2020 - Jan 2021