Experience

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  C.i hermeco s.a

  Feb 2012 - Feb 2015

  • Coordinate Baby’s category product strategy, defining types of products according to consumer trends and need.• Define pricing strategy responding to the market and also the company’s margin request to accomplish the category’s contribution.• Lead the consumer investigation plan with the objective of maintaining up to date the brand value and meet the consumer needs as fast as possible.• Desing marketing strategies to potentialize the category in all the channels. (ecommerce, stores and franchises)Achievements • Manage the re-launch for the beach wear line for the brand, including all the categories and consolidating it as a new solid line.• Increase 25% the baby’s category sales thanks to the execution of product strategies.• Accomplish the sales Budget of 74.000M cop for the category national wide Show less • Administrate the multibrand channel national wide for Offcorss• Create and manage KPI for the channel, with the purpose of accomplish the sales budget• Create and execute marketing and commercial strategies to gain loyalty from our existent clients and expand the channel to new territories.Achievements • Increase 15% the clients data base implementing commercial routes strategies to find new territories• Increase 20% the national coverage changing the focus to small and medium cities• Accomplish the sales Budget of 7.500M cop for the channel national wide Show less

  • Marketing Manager

    Oct 2013 - Feb 2015

  • Commercial executive - Multibrands

    Feb 2012 - Oct 2013
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  L'occitane group (colombia)

  Mar 2015 - May 2016

  Marketing manager

  • Lead and implement Colombia’s L’Occitane marketing plan in stores, social media, BTL events, ecommerce and CRM. • Lead the marketing team and being in charge of strategies that maximize the brand value assuring the KPIs accomplishment. (ROI, average order, new clients)• Define and execute the investment marketing budget for the brand in all of its channels.• Report, communicate and maintain a direct relation with L’occitane International headquarters in MiamiAchievements • Increase the ecommerce sale in 300% achieving physical stores sales level, implementing commercial and CRM strategies.• I did the first influencers alliances for L’Occitane Instagram in Colombia, as a strategy to put in the map our social media.• Accountable for sales Budget of 19.300M cop Show less

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  Tennis s.a

  Jun 2016 - Apr 2017

  Category manager

  • Coordinate the male category product mix strategy, defining types of products, entries and clearance, and life cycles.• Manage the category Price and margin strategy according to the market and sales budget.• Lead inventory rotation meetings with different teams to define the product promotion and clearance strategies.

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  Linea directa sas

  Jun 2017 - Apr 2023

  Category manager

  • Define and execute the product mix strategy taking into account the consumer needs and ensuring the budget sales.• Lead the category’s price and profitability strategy, maintaining brand positioning and contribution margin. • Coordinate marketing strategies with cross functional teams assuring its implementation according to global trends, competitors, KPIs goals and brand coherence. • To do data analysis and market studies with the objective of adjust efficiently the product mix to the actual context of sales and consumer.Achievements • Increase from 18% to 25% underwear & nightwear category sales participation in total sales during the first year.• I got promoted to manage women’s wear category, brand’s principal sales category. (55% of total sales)• I manage to maintain the sales budget of 178.000M cop with less exhibition inside the catalog. Show less

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  Contegral.co

  Oct 2023 - now

  Jefe de marketing

  Líder de las marcas Contegral y Finca para las líneas de ganadería y acuacultura. Así como también de la marca Cinta Azul de equinos