Ihor Kotyrlo

Experience

• 

  Genesis Tech

  Mar 2015 - Jun 2019

  PPC Team Lead

  - Lead in-house PPC media buying team (Adwords, Bing, Yahoo); - Create and lead Creative & Research department; - Launch app install campaigns (Adwords, Apple Search Ads); - Set up and launching Google Adwords, Doubleclick Bid Manager, Bing campaigns; - Monitoring, analysis, optimization and making decisions about the efficiency of advertising campaigns; - Negotiating with different ad and teaser networks, set up campaigns and monitoring performance; - Plan, execute, and measure experiments and conversion tests; - Collaborate with internal teams to create landing pages and creatives; - Monitor budget, ROI, and KPIs. Show less

• 

  Evrius

  Aug 2019 - Aug 2020

  Head Of Media Buying
• 

  SKELAR

  Aug 2020 - now

  • CEO of GDx

    Apr 2023 - now

  • CMO

    Aug 2020 - Apr 2023