Larissa Castro

Experience

• 

  3mais

  Jun 2016 - Jan 2016

  Digital Marketing Intern

  Creation and development of digital marketing strategies; Content creation and management of social media networks (Facebook and Instagram);Google Ads and Facebook Ads

• 

  GRITO.cc

  Jul 2017 - Jun 2018

  Demanding and refining briefings, as well as distributing tasks internally according to the scope of the project;Direct contact with clients;Monitoring availability and channel efficiency;Supporting the creation of the digital content for the customer service appearance on the TIM website, ensuring the maintenance and evolution of the contact with the client. In addition to managing the customer (TIM digital platforms) fulfilling part of the responsibilities mentioned above, organizing schedules and "jobs" for deliveries, I was resbonsible for routine issues involving the website and APP maintenance.

  • Junior Account Manager

    Jan 2017 - Jun 2018

  • Account Manager Intern

    Jul 2017 - Nov 2017
• 

  ActivoBank

  Jun 2019 - Jan 2020

  Comercial Assistant

  Customer management and sales

• 

  Wunderman Thompson MAP

  Nov 2020 - Jan 2024

  - Process optimization and problem-solving- Reporting, updating documentation and incident handling- Planning team resources and following the onboarding process- Ensuring quality of execution and minimizing risk of errors - Coordinate the execution process of digital campaigns- Coordinate day-to-day tasks and delegate them to the team to ensure smooth execution- Coordinating resources daily- Daily client communication regarding planning, changes, approvals - Implementation and execution of marketing emails and programs in Adobe Campaign- Responsible for quality assurance before dispatch and monitoring and evaluation after dispatch- Working with templates, workflows, targeting and segmentation

  • Jr Operations Manager

    Mar 2023 - Jan 2024

  • Marketing Operations Producer

    Jan 2022 - Mar 2023

  • Campaign Coordinator

    Jan 2021 - Jan 2022

  • Campaign Specialist

    Nov 2020 - Jan 2021
• 

  VML MAP

  Jan 2024 - now

  Jr Operations Manager

  - Leading a local team of marketing operations specialists and coordinators- Overseeing the team's daily operation and workload distribution- Ensuring compliance with Service Level Agreements such as quality assurance and time-to-market activity- People management and development within the teamNew Chapter - Same MAP Team. As of January 1, 2024, Wunderman Thompson MAP changed its name to VML MAP.