Adam Roberts

Experience

• 

  Chatham-Kent Health Alliance

  Jun 2010 - Sept 2010

  Fundraising Assistant

  Assisted in writing communication pieces including programs for events, donor recognition storyboards, PowerPoint presentations, news paper ad’s profiling volunteers, speaking notes for radio interviews. Day of event duties including meeting and greeting VIP guests, general speaking notes, Audio Visual set up and operation.

• 

  Ivey Business School

  Jan 2011 - Apr 2011

  Public Relations Intern

  Participated in daily media relations and monitoring activities including; media monitoring, media clippings, compiling key quote and media inquiries. Interviewed, profiled, and wrote web articles about international Ivey students and Mustang athletes.

• 

  Golf Canada

  Apr 2011 - Sept 2011

  Public and Media Relations Intern

  Main responsibility was to be the primary communications contact for provincial and national Canadian amateur golf championships including; designing, assembling and writing content for player programs, media release writing, conducting player interviews, and fostering positive relationship with Canadian sports media outlets.

• 

  GoodLife Fitness

  Sept 2011 - now

  I'm responsible for a wide variety of activities that support the goals of the Reputation & Response Department, and the GoodLife Fitness operating company. With a priority focus on strategic reputation management, risk identification and assessment, and issue prevention, my role is to provide counsel and recommendations for GoodLife’s senior team; develop and execute response plans; and help the company navigate and excel through significant/critical/important risks and opportunities. With a priority focus on the earned media portfolio, risk identification and issue and reputation management, external collaborations and partnerships, content development, project and event management, Awards and Associate development.

  • Director, Reputation

    May 2022 - now

  • Senior Manager, Brand Reputation

    Mar 2021 - May 2022

  • Public Relations Manager

    Mar 2018 - Mar 2021

  • Senior Public Relations Specialist

    Nov 2014 - Mar 2018

  • Public Relations Specialist

    Sept 2012 - Nov 2014

  • Public Relations Coordinator

    Sept 2011 - Sept 2012