Adam Roberts

Adam Roberts

Fundraising Assistant

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location of Adam RobertsLondon, Canada Metropolitan Area

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  • Timeline

  • About me

    Director, Reputation at GoodLife Fitness

  • Education

    • University of Guelph

      2006 - 2010
      Bachelor's degree History
    • Fanshawe College

      2010 - 2011
      Post Graduate Certificate Corporate Communications and Pubilc Relations
  • Experience

    • Chatham-Kent Health Alliance

      Jun 2010 - Sept 2010
      Fundraising Assistant

      Assisted in writing communication pieces including programs for events, donor recognition storyboards, PowerPoint presentations, news paper ad’s profiling volunteers, speaking notes for radio interviews. Day of event duties including meeting and greeting VIP guests, general speaking notes, Audio Visual set up and operation.

    • Ivey Business School

      Jan 2011 - Apr 2011
      Public Relations Intern

      Participated in daily media relations and monitoring activities including; media monitoring, media clippings, compiling key quote and media inquiries. Interviewed, profiled, and wrote web articles about international Ivey students and Mustang athletes.

    • Golf Canada

      Apr 2011 - Sept 2011
      Public and Media Relations Intern

      Main responsibility was to be the primary communications contact for provincial and national Canadian amateur golf championships including; designing, assembling and writing content for player programs, media release writing, conducting player interviews, and fostering positive relationship with Canadian sports media outlets.

    • GoodLife Fitness

      Sept 2011 - now

      I'm responsible for a wide variety of activities that support the goals of the Reputation & Response Department, and the GoodLife Fitness operating company. With a priority focus on strategic reputation management, risk identification and assessment, and issue prevention, my role is to provide counsel and recommendations for GoodLife’s senior team; develop and execute response plans; and help the company navigate and excel through significant/critical/important risks and opportunities. With a priority focus on the earned media portfolio, risk identification and issue and reputation management, external collaborations and partnerships, content development, project and event management, Awards and Associate development.

      • Director, Reputation

        May 2022 - now
      • Senior Manager, Brand Reputation

        Mar 2021 - May 2022
      • Public Relations Manager

        Mar 2018 - Mar 2021
      • Senior Public Relations Specialist

        Nov 2014 - Mar 2018
      • Public Relations Specialist

        Sept 2012 - Nov 2014
      • Public Relations Coordinator

        Sept 2011 - Sept 2012
  • Licenses & Certifications