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Toufic Ahmad - MMCM

Toufic Ahmad - MMCM

Public Relation & Communication Trainee

Followers of Toufic Ahmad - MMCM1000 followers
location of Toufic Ahmad - MMCMDoha, Qatar

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  • Timeline

  • About me

    Business Director

  • Education

    • Notre Dame University

      2005 - 2009
      Bachelor of Arts Advertising & Marketing

    • CELSA Paris-Sorbonne

      2020 - 2021
      Master's degree Marketing, Management, Communication and Media 3.6

    • Paris Sorbonne University Abu Dhabi (PSUAD)

      2020 - 2021
      Master's degree Marketing, Management, Communication, Media

  • Experience

    • IHG-PhoeniCia

      Aug 2008 - Jan 2009
      Public Relation & Communication Trainee

      • Preparing monthly media report.• Handling media & press requests, meetings, stays.• Negotiating media deals.• Coordinating with press & media for editorials.• Coordinating with press & advertising agency• Writing press releases, & collateral production.• Following brand standards.

    • LeoBurnett

      Feb 2009 - Jul 2009
      Communication Executive Trainee

      Major Campaigns handled [cross national research for Alfa, win the yellow Pikasso, Crepaway Hamra launch, ABL TVC, Exotica...] • Assisting Client servicing with day-to-day requests.• Assisting Account Manager in client meetings.• Organizing market study & research.• Coordinating research output to prepare relevant information, comparative analyzing…• Writing creative/marketing briefs. • Blogging… electronic media handling.• Initiative discussion• Analyzing resources, books, Vox pops. Show less

    • Ogilvy & Mather

      Aug 2009 - Jul 2010
      Account Executive

      Major Campaigns handled [Ghandour revamp campaign, Ghandour Gold summer promotion campaign, Kleenex Ramadan campaign, Kleenex wipes campaign, Al Marai culinary – processed cheese...] • Organizing Status Report according to plan for different accounts• Following up on Agency/Client artwork feedback…• Briefing creative & helping to produce efficient concepts…• Responsible for budget control of accounts based on the Group Account Director advise• Coordinating research output to prepare relevant information, comparative analyzing… • Assisting the Group Account Director in meetings, presentations, research, and production for all campaigns• Organizing Status Report according to plan for different accounts• Analyzing competitive advertising & competitive product activity, market research Show less

    • Impact BBDO Qatar

      Aug 2010 - Jun 2011
      Senior Account Executive

      Major Campaigns handled [Hala Prepaid Campaign, Ramadan Campaign, Mobile Broadband Campaign, Friends and Family Campaign, Mozaic Home Entertainment Campaign, Internet Campaign, Qatar Career Fair, Aamal...]• Communicate clearly both verbally and in writing with different departments• Writing creative/media briefs• Day to day follow up on statuses of projects• Working in parallel with production houses, for TVC’s, photo-shoots, & other production requirements• Communicating with MBU to have efficient & successful Media Plans• Organizing market study & research• Maintaining relationships & favorable contacts with current and potential advertising accounts.• Working closely with the creative team to help create strong work Show less

    • Impact BBDO

      Jun 2011 - May 2012
      Senior Account Executive

      Major Campaigns handled [calendar 2012, website campaign, prestige VIP campaign, Dubai world cup campaign, SERVE initiative, F1 campaign, GITEX campaign, SERVE micro-site campaign, SIM pack design campaign, guidelines initiative]• Oversee the effective administration of the Corporate face of Etisalat from all perspectives• Working closely with the creative team to help create strong routes• Maintaining vast knowledge of client's business, competition, and latest industry news and trends• Presenting creative work to client for approval/amendment• Presenting proactive presentations to the client & engaging in initiative discussion• Managing online development – copywriting, creative content, & comprehensive analysis Show less

    • Impact BBDO

      Jul 2014 - Mar 2022
      Account and Business Development Director

      Leading the Marketing and Communication activities of key Partners such as ACDelco, Aldar Retail (Yas Mall, WTC Abu Dhabi, Al Jimi Mall, Remal Mall and 25 plus Community Centers), Reem Mall, ADNIC, Miral...• Planning & recommending strategic communication solutions, marketing plans, corporate communication strategies• Handling the full digital content creation for ACDelco - part of GM• Building relationships with potential and current clients• Communicate clearly both verbally and in writing with different departments to deliver quality work• Offering integrated 360 solutions Show less

    • BBDO Worldwide

      Apr 2022 - now
      Business Director

      Leading the Marketing and Communication activities of Qatar Tourism. Successfully launching Winter in Qatar campaign Regional and Local campaigns, Qatar Live 2023 Season, Shop Qatar 2023 Season, Qatar International Food Festival 2023 Season and many more. • Working closely with Qatar Tourism Team & Partners on defining their Offline / Online Marketing Strategy for Global, Regional and Local markets. • Working closely with a strong Team spread in multiple geographies covering Beirut, Dubai, London, and Shanghai.• Establishing contacts with potential Leads to help grow the operation Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Toufic Ahmad - MMCM
      First place ~ Senior Advertising Project Notre Dame University Jun 2009 I won first place in the senior advertising project-09 under the title 'Global Culture Museum'.I published an article in ArabAd magazine ‘Feb-Mar 09’ issue, and two other articles published in NDU Spirit magazine in 2009, as well as an article in Sawt-el-Shabab.I participated in a conference held on June 3-2009 held in NDU, under the title ‘Bridging World Culture’.I won trainee of the month IHG-Intercontinental PhoeniCia Beirut, for the month of August 2008.I was… Show more I won first place in the senior advertising project-09 under the title 'Global Culture Museum'.I published an article in ArabAd magazine ‘Feb-Mar 09’ issue, and two other articles published in NDU Spirit magazine in 2009, as well as an article in Sawt-el-Shabab.I participated in a conference held on June 3-2009 held in NDU, under the title ‘Bridging World Culture’.I won trainee of the month IHG-Intercontinental PhoeniCia Beirut, for the month of August 2008.I was selected out of four Lebanese students/interns to attend a workshop in Dubai known as the ‘Dubai Lynx Academy-2010’ representing LeoBurnett in MENA. Show less

  • Volunteer Experience

    • Volunteer

      Issued by Insan, Baytouna, Saint Jude Children Cancer Center on Jan 2004
      Insan, Baytouna, Saint Jude Children Cancer CenterAssociated with Toufic Ahmad - MMCM