Experience

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  Graform

  Jan 1990 - Jan 1993

  Director

  Managed a 15 person design studio

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  Siegel & gale

  Jan 1993 - Jan 1996

  Consultant

  Design management and consulting: PDVSA, Caterpillar, Cargill, InContext

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  Zintzmeyer and lux new york zurich

  Jan 1995 - Jan 1996

  Design manager

  Design Direction for BMW, IBM.

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  Futurebrand

  Jan 1998 - Jan 2003

  Acting managing director madrid office

  Acting Managing Director, Creative Oversight and New Business Development. Directed the strategic and design teams at FutureBrand that developed corporate and product brand identity systems for Telefónica and its service portfolio worldwide. These included design direction of the Telefónica re-branding (1998) as well as the comprehensive development of the Terra, Quam, Admira, brands, among others. Coordinated the multinational and multidisciplinary team that designed the IBERIA business class brand, cabin and service offering. Show less

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  Dobble brand consulting. inspired ideas, powerful brands

  Aug 2005 - now

  Owner, creative director

  Thomas has set up design and branding agencies in three countries and continents. As founder & principal of Dobble Brand Consulting, a Branding & Design firm based in Madrid, Thomas has over 30 years of experience in design and branding in multinational branding agencies. Dobble offers comprehensive branding services to companies in Spain, the U.S. and Latin America. Its goal is to provide clients with a personalized service, adapted to their needs and requirements, achieving maximum performance for their brands. Dobble services end-clients (Sngular, Crezen, JohnRyan, BBVA, UNIR University, Moonz Orthodontics, Telefónica Internacional, etc.) and also provides brand consulting and creative direction to other agencies: Sngular, FutureBrand/McCann Spain, Cato Partners Europe, JohnRyan, Hamilton Consulting, Goodwill Communications, etc. Services include: Brand Strategy, Naming, Brand Design, Creative Direction, Graphic design, Communications Design, External Brand Consulting, Retail Brand Design, Corporate Branding, Packaging. Show less

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  Telefonica

  Jan 2008 - Jan 2009

  External consultant-external

  Brand consulting and creation for new products to be launched in Latin American markets. Telefónica´s objective was to introduce innovative products & services that would redefine the category in their target markets. These required strong brand personalities and a differentiated communications concept. Our mandate included strategic brand positioning, naming, brand identity including logo, brand personality & look&feel, as well as a communications concept.

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  Ied istituto europeo di design

  Jan 2009 - Jan 2012

  Lecturer

  Description: Introduction to Branding.Lecture Program: General approach to the strategic and creative practice of creating and managing brands as valuable assets.The Context: the Consumer SocietyThe Essence of Things: Attributes, Values, IdentityThe Current State of Branding as a Multi-Disciplinary Business

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  Cato partners europe

  May 2013 - Nov 2013

  Consultant senior creative director

  Consultant: Brand Strategy and Brand Creation. Developed new Brand Identity Strategy and Guidelines for major real estate developer in Peru. Finalized adaptation of new branding for shopping mall developments in Spain and Colombia.

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  Erretres, the strategic design company

  Jun 2014 - Jan 2018

  External brand consultant

  Thomas has collaborated with erretres as brand consultant on several projects for international clients operating in markets including Japan and Asia, Europe, the USA and Latin America.

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  Istituto europeo di design, madrid

  Feb 2019 - now

  Teaching professional at master of design and innovation mdi, ied madrid

  Communications Strategy Assignment within the Masters of Design and Innovation Program