Adam Supgul, CFRE

Experience

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  MyEdu

  Jun 2009 - Dec 2009

  Campus Relations Associate

  Wrote and distributed press releases announcing services offered by company’s online academic tool.Conducted research on local, regional and national media outlets to create and update media lists focused on the higher education market including college newspaper writers, bloggers and parent associations. Wrote and edited monthly internal newsletter. Assisted in the marketing strategy including the planning stages and early implementation of the MyEdu Campus Representative program. Tracked all media coverage and posted coverage on social media networks. Initiated written contact with universities regarding open records requests and internal company matters. Show less

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  Colin's Hope

  Jan 2010 - Aug 2010

  Communications Intern

  Served as the primary media contact of the organization and consulted with Board Chair on communications matters. Wrote, edited and distributed news releases, pitch letters, fact sheets, and event listings to local and regional media outlets in order to promote events and build awareness of the non-profit. Maintained social media networks, specifically Facebook and Twitter, in order to build a community of online supporters, promote events, and engage fans and followers of the organization.

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  Houston Food Bank

  Feb 2011 - Aug 2019

  Annual Giving ManagerFundraise $7.7 million annually; $6.1 million from annual giving programs and $1.6 million from community engagement campaigns. Manage direct mail, digital fundraising, sustaining donor, telefundraising, peer-to-peer, cause marketing, and workplace giving campaigns. Directly supervise Annual Giving Coordinator and Community Engagement Coordinator. Manage direct marketing vendor in execution of renewal, acquisition, and stewardship mailings and emails to a mail file of 53,000 donors and email file of 92,000 constituents. Implement integrated marketing plan for annual, lapsed, new, sustaining, mid-level, and major donor segments. Optimize donor webpages and donation forms to improve the donor experience and increase online donation conversion rates. Work with direct marketing vendor to execute display ads, outdoor media, and SEO through Google Ad Grants. Implement strategy for giving days and match campaigns. Provide strategy and implementation of fundraising, retention, and stewardship plan for disaster donors.• Increased average gift through direct mail and digital channels by 38% and gift frequency by 8% since FY 2016• Revenue from sustaining donor program grew by 97% and membership doubled over a three-year period• Tripled Giving Tuesday revenue since FY 2016 and introduced an additional online giving day, raising $40,000 annually• Led 2017 Employee Capital Campaign initiative; exceeded goal by 55% Show less Submitted 45 proposals annually, in support of the $1.6 million revenue goal for Grants Team. Managed a portfolio of more than 30 private foundations through the donor cycle by cultivating relationships with foundation staff, writing cases for support and proposals for funding, and maintaining meaningful stewardship and reporting. Collaborated with program directors to gather and maintain accurate metrics to enhance solicitation materials and emphasize meaningful outcomes to donors. Performed prospect research for foundations and corporations to evaluate affinity and capacity before adding donors to grants calendar and assigning appropriate request amounts.• Secured a cumulative $970,000 in corporate and foundation grant awards• Supported a 27% revenue increase from corporate and foundation grants between FY 2013 and FY 2016 Show less Provided support to the Chief Development Officer and Development Directors on departmental fundraising projects. Planned and executed cultivation events including the Hunger Free Houston Dinner and Houston Food Bank Neighborhood Reception. Customized materials to be used for major gift solicitations and generated reports for Board Fund Development Committee. Oversaw pledge fulfillment and stewardship of the Hunger Can’t Wait capital campaign. Prepared event mailings and institutional holiday card mailing. Managed tour requests and led tours for donors, volunteers, and guests of the organization. Show less

  • Annual Giving Manager

    May 2016 - Aug 2019

  • Grants Coordinator

    Sept 2013 - May 2016

  • Development Assistant

    Oct 2011 - Sept 2013

  • Development AmeriCorps VISTA

    Feb 2011 - Sept 2011
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  The Harris School

  Jun 2015 - Sept 2017

  Contract Grant Writer

  Managed grants program including proposal writing to more than 30 corporate, foundation, and community/civic groups. Researched new and existing private funding sources to maximize grant fundraising efforts. Recommended opportunities to advance cultivation and stewardship strategy to promote sustained and long-term giving.• Secured a cumulative $267,100 in corporate and foundation grant awards - 54% of revenue was generated from new sources identified through prospect research Show less

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  DePelchin Children's Center

  Aug 2019 - Jul 2024

  Director of Donor and Community Engagement

  Fundraised nearly $2 million/year through direct response and digital fundraising, special and third party events, and related channels. Led comprehensive direct response program to expand the donor base and increase revenue streams through donor acquisition, cultivation, and stewardship. Directly supervised and provided strategic direction to the Marketing & Communications Manager and Volunteer & Community Engagement Manager. Established meaningful connections with donors, board members, and other external constituents, to retain and increase support. Worked closely with board members and event chairs to secure sponsorships, increase attendance, and deliver a high-quality experience for special event attendees. Managed direct response, public relations, and digital advertising vendors to maxmize success in respective areas. Oversaw community partnerships and support volunteer and donation drive initiatives. • Revenue from direct mail and digital channels increased by 28% over a three-year period. • Spearheaded the successful launch of new website, enhancing the organization's brand identity.• Exceeded fundraising goal for special events in 2022 and 2023 Show less

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  Baylor College of Medicine

  Jul 2024 - now

  Director, Annual Giving