Experience

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  Alliar

  Aug 2016 - Jul 2017

  Marketing intern

  • interface with agencies and internal areas of the company in order to collect information for communication materials;• development of briefings for the production of events and campaigns;• monitoring the execution of the media plan and analyzing results;• participation in strategic planning for the launch and promotion of new laboratories;• content investigation for the new website and press relations materials for the company's IPO at the time.

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  Accenture

  Jan 2018 - Oct 2019

  During this period I was enrolled in a CRM project for Natura, the largest Brazilian cosmetics company by revenue. The main goal of the NBO project was to create personalized offers based on previous customer behavior, supported by Accenture’s predictive model. In this position I was responsible for analyzing Natura’s customer transactional data and select the right communication and categories for each persona/cluster. I also monitored and validated Design and Front-End deliverables (e-mail layouts and HTML’s).• development of a strategic calendar for each of the 13 customer clusters;• analysis of shopping carts and selection of products for e-mail showcases;• development of e-mail marketing briefings;• coordinating the production of content and creative materials with Natura’s creative team;• testing, editing and validating htmls;• interface and collaborating with engineering, data, content, design, front-end and product teams; Show less

  • Digital Marketing Analyst | CRM

    Oct 2018 - Oct 2019

  • Digital Marketing Analyst | Client Solutions

    Jan 2018 - Oct 2018
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  Stone

  Oct 2019 - Sept 2021

  CRM strategy for Stone.Co's digital solutions (Pagar.me and MundiPagg):• development of multichannel communication workflows;• strategy and execution of e-mail and SMS campaigns;• launching campaigns via Salesforce Marketing Cloud and Pardot;• management and approval of content for campaigns and workflows;• development of strategic e-mail calendar;• KPI's analysis, testing and content optimization;• contact base management;• mapping of CRM suppliers/consultants; Show less

  • Digital Marketing Sr. Analyst | CRM | Stone Digital

    Oct 2020 - Sept 2021

  • Digital Marketing Analyst | CRM

    Oct 2019 - Oct 2020
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  Emcasa

  Sept 2021 - Apr 2023

  • Deployment of the company's strategy and objectives: creation and prioritization of a roadmap;• Specification of projects and tasks, ensuring that the final delivery generates value for internal and external users;• Monitoring the progress of projects and tasks in collaboration with the Engineering, Internal Tools, Design and Analytics teams;• Monitoring the Discovery process, in partnership with the Design and Engineering teams;• Data collection to understand how the product can evolve and the public's perception of it;• Coordinating and monitoring of the testing phase, with the aim of ensuring that the success criteria were met;• Stakeholder management, keeping them updated on the progress, results and KPIs of the product, providing clarity on next steps and aligning expectations; Show less

  • Product Manager

    Jul 2022 - Apr 2023

  • Digital Marketing Coordinator | CRM

    Sept 2021 - Sept 2022
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  Autônomo

  Apr 2023 - now

  Digital lifecycle marketing & crm consultant

  Digital Marketing and CRM Strategy for startups • CRM Strategy for @omens • CRM Platform evaluation and implementation for @omens • UX Research for @omens • CRM mapping and strategy for @piwi