Carli Dunchue

Experience

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  Various Small Businesses

  Jan 1999 - Jan 2005

  Floristry, Art and Customer Service
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  Austral Bricks

  Jan 2005 - Jan 2011

  • Marketing and Customer Service Manager

    Jan 2006 - Jan 2011

  • Sales and Colour Consultant

    Jan 2005 - Jan 2006
• 

  Austral Masonry

  Jan 2008 - Jan 2010

  Marketing Support
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  Brickworks Building Products

  Jun 2011 - Jul 2023

  Carli is responsible for all design, trend forecasting and product displays, retail centre and studio direction, and retail communication activities for all the Brickworks brands. She also manages the national Business Development team, leading product specifications in the architectural and development market.Responsibilities include: - Oversee all display centre and studio activities, including new builds or upgrades and service levels- Implement retail and promotional campaigns with each state to increase brand exposure and sales volumes - Create adaptable product display designs for Brickworks sites, selected POS and customer’s offices - Manage the national Brickworks Business Development team for increased product specification across the suite of brands Show less Key Marketing Management Competencies• Brand management and communication• Market research and analysis• New product design, development and positioning• Media campaign strategies and implementation• Budgeting – expenditure and forecasting• National advertising and legislation compliance• CRM administration, reporting and control• Sponsorship and events negotiation and managementKey Retail Management Competencies• Retail strategy and implementation• Merchandising and display location/design• Employee management (40 personnel)• Strong defined leadership style• Formal reporting and analysis• Meeting sales targets• Inventory and pricing controls• Customer service and complaint resolution Show less

  • National Customer Experience Manager

    Apr 2020 - Jul 2023

  • National Design and Customer Experience Manager

    May 2019 - Apr 2020

  • Customer Experience Manager

    Feb 2018 - May 2019

  • Retail and Design Manager

    Aug 2014 - Feb 2018

  • Marketing and Retail Manager

    Jun 2011 - Aug 2014
• 

  QNR Services Pty Ltd

  Aug 2023 - now

  Senior Marketing, Branding and Customer Experience Consultant

  - Developed and executed tailored marketing and communications strategies for three prominent clients in the education, fashion, and architectural technology sectors, driving brand awareness and market penetration.- Created and presented comprehensive strategy documents, outlining innovative marketing initiatives and strategic plans to drive business growth, community mindedness and market penetration.- Developed and delivered targeted pitches to large multinational organisations, effectively engaging key stakeholders and securing new business opportunities.- Enhanced digital presence through comprehensive website design and redesign, optimisation of Google Profiles and Adwords, SEO improvements, and strategic social media initiatives, resulting in increased engagement and expanded reach.- Updated and created workshops on brand purpose and culture to align teams and enhance organisational coherence, fostering a strong and unified brand ethos.- Led new logo development projects and created extensive Style Guides to ensure brand identity and consistency across all platforms.- Orchestrated industry events from conception to execution, over seeing stand design, merchandise, and distribution logistics to ensure successful and impactful events.- Developed and updated both digital and physical marketing collateral to ensure cohesive branding and relevance, resulting in improvements in employee and community engagement. Show less