Florence Jacob

Experience

• 

  IPAG Business School

  Oct 2017 - Jun 2019

  Campus Ambassador

  Supervision of high school forums, open days, and student fairs.Advice and support for new students.

• 

  Printemps Haussmann

  Dec 2017 - Jan 2018

  Sales adviser internship

  Advice on luxury watchmaking. Sales of luxury products. Merchandising / inventory management.

• 

  Nannybag

  Jan 2019 - Mar 2019

  Customer services Intern

  Monitoring customer satisfaction. Research of new partnerships.Written and visual communication (articles and videos)

• 

  Oursin Fleurs

  Jan 2020 - Jul 2020

  Communications Officer

  Creation of a calendar and content for social media.Website development (layout, product sheets, collections, and promotionscreation).Active participation in various marketing initiatives.Propose optimization leads through competitive intelligence and analysis of results.Operational follow-up of deliveries.Inventory management.

• 

  Eventmaker

  May 2021 - Aug 2021

  Junior Marketing and Communication Manager

  Content creation: blog articles, social networks, customer cases, etc. Setting up emailing campaignsSetting up webinars on the dedicated platform Monitoring of the impact of the editorial calendar (KPI of social networks, newsletters, intercom chats, webinars...) and critical analysis Trend monitoring and strategic thinking to enrich the brand communication

• 

  Near Europe

  Sept 2021 - Jul 2022

  Marketing Specialist

  Create and write contentLinkedIn management / run campaignsDevelopment of an editorial calendarParticipation in the external and internal event strategy (contact, goodies, POS...)Optimizations proposition through a competitive intelligence and the analysis of results

• 

  LesBigBoss

  Aug 2022 - Dec 2022

  Digital & growth project manager

  Creation of emailing campaigns (templates, campaign management, marketing automation...)Monitoring and optimization of KPI's Business & AnalyticsManagement and maintenance of dedicated websites (updates, landing pages, page creation...)Search for new leads (nurturing / scrapping ...)Generation of engaging posts on networks (LinkedIn, Twitter, Instagram)Technology and UX watch

• 

  ESCP Alumni

  Apr 2023 - now

  Communication Officer

  Content creation (videos, banners, carousels, etc.)Website management (bugs, pages, events, redesign...)Emailing and KPI tracking.Linkedin management and creation of editorial calendar.Help with magazine editing (4 per year).Bootcamp creation, mentorship management and event support.Alumni news monitoring.