May Yeh

Experience

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  Canada Games Centre

  Jun 2008 - Aug 2009

  Certified Lifeguard, Swim Instructor and Aquafit Leader

  - Performed as an accident preventer, rescuer, and public relations officer.- Taught swimming skills and water safety skills creatively to children ages 3 to 14, as well as adults at all levels.

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  BCIT Marketing Association

  Sept 2010 - Apr 2011

  Advertising Operations Associate

  - Redesigned the tagline and logo for Schmoozapalooza, an industry networking event, where it raised over $21,000 towards the Student Endowment fund.- Lead a winning team in the Marketing Exhibit Competition at the AMA Collegiate Conference in New Orleans.

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  Rethink

  Feb 2011 - Jun 2014

  Account Manager, Client Services

  Major client/agency contributions:- Managed a large team (across both Vancouver and Toronto offices) to assemble the award winning presentation to obtain the Agency of Record for Molson Canadian, becoming Rethink's largest retainer client.- Oversaw the development of creative content for A&W Food Services of Canada Inc. during its largest rebranding ever. - My adaptability led me to manage other various project-based clients, including Lululemon Seawheeze Half-Marathon, Sheridan College Conference, and Molson Canadian Brewery Tour.Most important task:- Manage client relationships across Canada and build an efficient, clear communication system for the partnership to continuously grow and execute the best work possible. Show less

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  Self-employed

  Jun 2014 - Jun 2015

  Round-the-World Traveller

  Took the dream sabbatical and travelled to over 20 countries with just a carry-on backpack. This trip's goal was to pursue new adventures and to gain additional perspectives on diverse cultures and other worldly lifestyles. After a life-changing year, I learned to thrive in diversity, to embrace the moment, and to continue to try new challenges. I returned to Canada with a deeper appreciation for home and (what feels like) a lifetime of stories that continues to be influential everyday.

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  Spring Advertising

  Jul 2015 - Feb 2016

  Account Supervisor, Client Services

  Trusted by the marketing leadership team at Urban Barn Canada, I spearheaded the seasonal campaign creative briefings, copywriting management, and photoshoots for their 40-page catalogues and in-store displays. This required seamless multi-tasking and ultra organizational skills to execute on budget and within unpredictable schedule restrictions.

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  Polygon Homes Ltd.

  Aug 2016 - Feb 2022

  Marketing Manager

  Wearing both the strategic hat and tactical hat, I created and executed marketing and sales strategies for one of the largest leading residential homebuilders in the Lower Mainland - I worked cross-functionally with internal and external partners to collaboratively tailor and position new products effectively to different target segments.My favourite part of my role was immersing myself into new community experiences and discovering the unique charming qualities that make each neighbourhood so likeable to live in. Show less

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  Sea Hiker

  Jan 2017 - Aug 2017

  Open Water Swim Coach

  Design and lead creative lesson plans for novice and competitive athletes to improve technique and race strategies in open water swimming. I was also an active advocate in building the women's competitive racing roster by sharing inspiring stories and assisting with anxiety management. Helping others overcome fears and celebrate various goals are the reasons why I love to coach.

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  BC Children's Hospital Foundation

  Aug 2022 - now

  Manager, Marketing

  I am grateful to work alongside a very passionate team on a quest to ensure every kid in the province receives the best health care imaginable. I manage workflow across the brand strategy team: digital+direct marketing (DDM), marketing & communications, and in-house creative services. I also foster relationships across Foundation teams to drive forward marketing initiatives. Working in partnership with the Director, Marketing + Communications, I elevate our brand platform, "Small is Mighty," in various ways including providing strategic direction for a range of seasonal campaigns and initiatives throughout the year. I provide guidance in thoughtful campaign integration, processes, and optimizing storytelling opportunities.I act as a reliable marketing partner to fundraising teams and other stakeholders across the Foundation in developing marketing activities to achieve business objectives. Show less