Emre Bekir Tezbaşaran

Experience

• 

  Samet Kalıp Ve Madeni Eşya Sanayi Ve Ticaret A.Ş

  Aug 2004 - Nov 2005

  Sales Assistant

  - Domestic sales department assistant Aug 2004 – Jan 2005.- International sales department assistant Jan 2005 – Nov 2005.

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  Toys R Us

  Jul 2006 - Jul 2007

  Assistant Buyer

  - Assistant Buyer in charge of video game systems, software and board games categories. - Negotiate the annual conditions and the agreements with the suppliers and the partners.- Place the regular assortment orders for all categories. - Implement sales and marketing plans to ensure sales, profit and inventory level targets.

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  Koçtaş

  Sept 2007 - Jun 2008

  Product Specialist

  - Product Specialist in charge of Power Tools category. - Set the product range and plans the merchandising layout within the stores.- Purchase selected volume of products for all stores.- Implement sales and marketing plans to ensure sales, profit and inventory level targets.- Negotiate the annual conditions and the agreements with the suppliers and the partners.- Support the B2B sales by means of purchase.

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  MediaMarkt Turkey

  Sept 2008 - Dec 2012

  - Product Manager in charge of Photo and Hifi categories for Media Markt and Saturn brands. - Monitor and analyze the marketing, sales, pricing and line-up strategies of the competitor and manufacturer brands in the market.- Define the category strategy and lead the store managements towards it.- Develop and manage the annual and monthly procurement budgets.- Implement sales and marketing plans to ensure sales, profit and inventory level targets. - Negotiate the annual conditions and the agreements with the suppliers and the partners.- Optimize the purchasing terms and conditions. - Create and cultivate strategic relationships with suppliers on national and international levels. - Plan the product assortment , negotiate and place initial orders for the new store openings. - Act as a trend scout for all innovations and product trends. Show less

  • Product Manager

    Jan 2012 - Dec 2012

  • Product Manager In Training

    Jan 2010 - Jan 2012

  • Jr. Product Manager

    Sept 2008 - Jan 2010
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  Samsung Electronics

  Dec 2012 - now

  - Play an executive role in strategic business decision making by a holistic approach across market strategy, financials, operations and SCM as a member of the Mobile Management Team. - Establish a clear organizational structure for excellence in business operations including business planning, pricing strategy,revenue forecast, budget management, demand planning, P&L management, and supply chain management.- Determine channel and price segment based company sales and market share targets.- Optimize company profit and pricing structure.- Contribute to company profitability and efficiency through ROI based investment decisions.- Direct executive management presentations, including creation, content and key messages.- Derive actionable business insights from market and consumer research. Show less Head of Product Strategy Planning- In charge of all Mobile Device categories. - Support top management to shape the topline Mobile strategy.- Maintain communication with HQ and RHQ in a matrix structure. - Lead analytics, insights, market and business analysis tasks.- Lead management of annual & monthly marketing & sales budgets.- Lead management of pricing strategy.Head of Tablet & Wearable & Accessories- Develop Go To Market strategy and business partnerships for new product launches. - Define product roadmap and lead product positioning & value proposition strategy.- Develop sales, marketing, and promotion plans to hit revenue, profit and market share targets.- Conduct market and competition analysis, sales and profit projections.- Collaborate with marketing teams to create effective category communication.- Formulate trade marketing activites and define retail marketing strategy. Show less - Group Product Manager in charge of Smartphone,Tablet, Wearable, Acc. categories. - Manage the process by which PM team engage and lead the sales team.- Identify, develop and evaluate product and marketing strategy.- Develop “go to market” strategy for new product launches.- Define the product roadmap based on market & channel needs.- Attend interviews with the press during product launches as the category spokesperson.- Develop sales & marketing plans to hit revenue, profit and market share.- Structured market, sell-out, volume and profit projections.- Formulate trade marketing activities, defined the retail marketing strategy.- Identify key competitor line-ups and consumer trends.- Develop and manage the pricing strategy across products and channels.- Key Achievements : Samsung Electronics Turkey ‘15 King of Sales Award, ‘14 Digital Imaging H1 Global Best Practice, ’14 Digital Imaging H1 Global no: 5 Turnover, ‘14 Digital Imaging Q2 Global no:1 SCM KPI s, GFK Digital Imaging Market Share (Value) increase ’13 20 % → ’14 30 % Show less

  • Director of Mobile Commercial Planning & SCM (Director Grade)

    Jul 2021 - now

  • Head of IM Product Strategy Planning & Head of Tablet, Wearable, Acc. (Senior Manager Grade)

    Mar 2020 - Jul 2021

  • Head of IM Product Strategy Planning & Head of Tablet, Wearable, Acc. (Manager Grade)

    Nov 2017 - Mar 2020

  • Group Product Manager (Manager Grade)

    Mar 2014 - Nov 2017

  • Product Manager (Assistant Manager Grade)

    Dec 2012 - Mar 2014