Alex Leizeriuc

Experience

• 

  ScaledOn

  Mar 2019 - May 2020

  Amazon Specialist

  Versatile role encompassing media buying and retail compliance, quickly becoming the in-house expert on Amazon operational strategies.Specialized in data-driven insights for Amazon operations, enhancing campaign performance and operational compliance through focused data analysis and reporting.

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  PODEAN

  Aug 2020 - now

  • Own and manage multiple products, ensuring they align with business goals and market demands.• Lead strategic consulting initiatives for new and existing clients, providing actionable insights to expand their business and unlock potential.• Conduct comprehensive business analysis to identify opportunities for improvement and create business cases for strategic initiatives.• Develop and implement market research frameworks to support data-driven decision-making and strategic planning.• Collaborate with cross-functional teams to drive product innovation and ensure successful implementation of business strategies. Show less This transition marked a shift from execution to a strategic and consultancy-focused position. Building on my previous experience as Analytics Team Lead, I continued to oversee data management and product analytics functions. In this role, I focused on translating client needs into opportunities, driving product development and market strategies with innovative, data-driven solutions.• Led the product roadmap development, driving innovation by identifying new features and improvements based on comprehensive client feedback and internal reviews.• Drive consultancy initiatives by conducting thorough market research and competitive analysis, providing strategic insights that support new business development and pitching efforts.• Acted as the primary point of contact for key clients, providing strategic, data-driven solutions that earned praise for effectively addressing their business needs and driving growth. Show less Taking on the Analytics Team Lead role at Podean was both a challenge and an opportunity. Here I was, set to shape several groundbreaking "firsts" for the company. From building the team to the ambitious revamp of our data infrastructures, my aim remained clear: to create an influential mission for the team, always ensuring agility, adaptability, and a commitment to data-driven insights.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Built and managed the Data & Analytics team at Podean, hiring and nurturing a group of analysts and engineers. My leadership facilitated tailored analytics solutions for over 100 brands globally, expanding our operational footprint and services.• Orchestrated a significant upgrade of data infrastructure, transitioning from manual processes to an automated data stack with APIs and Snowflake as the central data lake, resulting in a 90% reduction in the time required for data collection and aggregation.• Crafted and implemented comprehensive analysis frameworks.• Served as the primary liaison for the data team, establishing enduring relationships with internal teams and external clients.• Conducted market research and demand forecasts, integral to the strategic expansions of Podean's client portfolio.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Navigated a milestone project transitioning Podean to modern data infrastructure, dramatically enhancing efficiency and data integrity.• Launched Podean’s first interactive client-facing dashboards using Tableau, enhancing client engagement and data transparency.• Hosted training sessions for internal teams and external partners, establishing Podean as a thought leader in data-driven strategy. Show less I embraced a white-spaced role as the first Data Analyst. Navigating this dynamic start-up environment, I constantly adapted, helping different departments harness the power of data. My primary focus was to deliver impeccable client reports and ensure our internal teams were data-empowered.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Created and maintained reports in Looker Studio for 50+ brands, accompanied by performance insights derived from deep-dive analyses• Performed comprehensive analysis to identify threats, opportunities, and valuable insights, including Profit & Loss statements, Selling Model Assessments, Profitability Analyses, Scenario Planning, Incrementality Assessments, Market Basket Analysis, and more• Supported the CEO with data and insights for new client initiatives, including market research and audits• Implemented the demand forecast process to assist clients and partners with inventory replenishment planning• Took an active role in all initiatives related to data gathering and processing as Podean’s first Data Analyst• Maintained frequent communication with clients to understand their requirements and expectations, attentively listening to their requests and concerns𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Played a critical role in closing multiple deals across the years by providing essential data and insights that informed new client initiatives• Established the foundational data analytics practices at Podean as the company’s first Data Analyst• Introduced a demand forecast process that became a cornerstone of our clients' and partners' inventory replenishment planning• Proactively addressed client concerns and needs, leading to innovative solutions that solidified Podean's reputation as a client-focused organization Show less

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    Feb 2025 - now

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    Jan 2024 - Feb 2025

  • Data & Analytics Manager

    Mar 2023 - Feb 2025

  • Analytics Team Lead

    May 2021 - Mar 2023

  • Data Analyst

    Aug 2020 - May 2021