Selene Moreno

Experience

• 

  Grupo Zorro Abarrotero, S.A. de C.V.

  Nov 2013 - Nov 2016

  Planogram Team Member

  - Implemented sales strategies to generate leads and maximize profit margins.- Collaborated with store managers to devise store layouts and establish aesthetic appeal.- Verified products appeared at correct locations in proper quantities.- Presented store update suggestions and layouts to management and stakeholders.- Organized store merchandise racks by size, style, and color.- Promoted seasonal products and trends to move stock and prepare for incoming inventory.

• 

  Grupo Chedraui

  Nov 2016 - Jun 2018

  Planogram Team Member

  - Verified products appeared at correct locations in proper quantities.- Researched current industry trends and competitor activity to stay abreast of resources, technology and best practices.- Collaborated with store managers to devise store layouts and establish aesthetic appeal.- Promoted seasonal products and trends to move stock and prepare for incoming inventory.- Presented store update suggestions and layouts to management and stakeholders.- I was responsible for the enrichment of product attributes for the online store.- I developed navigation tree proposals, strategies and hierarchies for the online store. - I was responsible for collecting, analyzing the attributes of each category focusing on a targeted sale for a guided purchase in the online store.- Elaborate planograms using SpacePlannig.- I followed the implementation of planograms. Show less

• 

  Truper

  Jun 2018 - Dec 2019

  Planogram Team Member

  - Assisted in the design of planograms to optimize product placement and maximize sales.- Performed detailed research of store layouts, customer preferences, and purchasing trends.- Analyzed customer feedback and made necessary adjustments to planograms.- Updated existing planograms according to new product releases and seasonal changes.- Developed strategies for product placement that would increase visibility and appeal.- Trained new team members on proper use of software tools related to planogram development.- Worked closely with retail managers to provide insights into how best utilize available space within stores.- Communicated and coordinated planogram execution with store management. Show less

• 

  Empresas Tajín

  Jan 2020 - Jul 2022

  Category Manager Jr.

  - Developed and implemented category strategies to increase market share for assigned categories.- Analyzed sales data to identify opportunities for growth in specific product lines.- Identified new products, vendors, and services that could benefit the organization.- Monitored customer feedback regarding product selection to ensure satisfaction.- Evaluated vendor performance on a quarterly basis to ensure quality standards were met or exceeded.- Collaborated with marketing team to create targeted advertising campaigns based on consumer trends.- Utilized analytics software such as Excel, and Power BI to track KPIs related to category performance.- Provided strategic guidance on product assortment decisions across all departments within the organization.- Coordinated with internal teams such as merchandising, operations, finance, and legal regarding category strategy implementation.- Researched industry best practices and emerging trends in order to remain competitive in the marketplace.- Prepared reports summarizing current market conditions and their impact on assigned categories.- Analyzed data to determine industry and consumer trends.- Modified layouts and promotional techniques to drive sales.-I collaborated as an advisor with Walmart Mexico to work together to grow the dried chiles category. Show less