
Timeline
About me
Founder at W-focus | Board Member | Driving impact through high-end strategy consulting, executive coaching and professional development
Education

Mba imd institute of management development lausanne, switzerland
2003 - 2003Mba masters of business administrationActivities and Societies: Diverse initiatives during MBA: post-MBA recruitment, case study training for classes and company presentations.

Technische universiteit delft - delft university of technology, msc in aerospace engineering
1993 - 1999Msc aerospace engineering / maintenance engineeringActivities and Societies: Delft University Rowing - Competition level, Diverse Student's committees engaged to improve faculty student contact and quality of courses, Voluntary work: Managing owners union of 136 appartments

Katholiek gelders lyceum (kgl)
1987 - 1993Vwo with honsAward: best graduate of the year 1993

Stoeteboom
1981 - 1987%20-%20Business%20Programs.webp)
Imd (international institute for management development) - business programs
2003 - 2004Mba business administration & leadership
Experience

Shell expro aberdeen, scotland
Jun 1997 - Aug 1997Research studentShell Exploration and Production, Aberdeen Developed a seismologic evaluation method to improve the accuracy of field-research aiming to differentiate gas and oil before drilling.

Garuda indonesia
Sept 1997 - Dec 1997Management advisorGaruda Indonesian Airlines, JakartaAdvised on ways to improve fleet performance and to shorten turn around times of heavy and line maintenance. The project resulted in a major re-design of the organisation of Garuda Maintenance Facilities and improved strategic decisions with regard to outsourcing or in-house aircraft maintenance and fleet development.

Imtech maintenance - internatio-müller n.v
Aug 1998 - Feb 1999Management advisorImtech Maintenance - Internatio-Müller N.VReported to the executive board of a Pan-European company specialising in HVAC equipment. Conducted an internal and external customer satisfaction survey and ABC-analysis to re-orient the company on key customer-groups, establishing a clearer link between back-office and front- office functions through better revenue management. The implementation of the suggested changes led to improved customer and employee satisfaction and to a significant improvement of the (financial) results. Show less

Shell international
May 1999 - Jan 2000Business consultantShell Services International, The Hague, Management ConsultantProvided internal consulting within the Shell-group, working in a small, high-calibre team of consultants, focusing on strategy, economic evaluation, and corporate compliance programs.

Shell international
Jun 2001 - Jan 2004Shell International Management Consultancy - Skill pool leader Economic & Financial Modelling, Management Consultancy. Generated $2m annual consultancy fees. Accountabilities included leading and training a team of 5 global management consultants. Worked with clients around the world on business improvement, scenario analysis (oil industry/general strategy related) or group reporting. Extensive experience in working with clients from very diverse backgrounds, often in challenging business environments such as Nigeria, China, Gabon, Sakhalin (Russia), Oman, Saudi-Arabia, the Philippines, Venezuela. Excellent business-development skill, customer focus in business-to-business relationships. Guided the financial integration of acquired company enabling the transition and consolidation of acquisition into the companys economic structure. Contributed to the development of strategic positioning of subsidiaries, which reinforced negotiation position with external stakeholders. Show less Shell International Houston / The Hague - Economics Advisor Exploration and Production-Shell Unconventional Resources (±80% FTE)Managed the development and implementation of an integrated project assessment structure linked to the Group financial/economic standard for a Shell new venture company focusing on the development of unconventional sources of energy. Successfully managed working relationships in cross-functional teams operating from three different locations in the US and The Netherlands ensuring transfer of knowledge between different disciplines. Managed the hand-over of responsibilities to newly recruited staff. Show less
Management Consultant
Jan 2001 - Jan 2004Economics Advisor Exploration and Production-Shell Unconventional Resources
Jun 2001 - Nov 2002

Mckinsey & company
Jan 2004 - Jan 2006Associate (senior) consultantProminent assignments include:•Defining and implementing a key account management approach, executing financial restructuring and business improvement projects at Fortune 500 multinationals.

Mckinsey & company
Jun 2006 - Sept 2011Responsible for 25+ assignments, among which:• Strategy development, detailed risk analysis and turn-around of 3 leading European hospital chains. Focus: reduction of duplicate procedures, set-up of an efficient procurement organization, establishment of clinical revenue management, concept and design of €200m+ building projects.• Re-organisation of a top-3 medical device company away from a country-driven towards a product driven EMEA organization model: significant top-line improvement• Conceptualisation and set-up of public regulatory and health insurance organizations in the Middle-East and sub-Saharan Africa working directly with the country leadership• Implementation of national health insurance systems in Mediterranean, African countries; design and legal setup working directly with the President, Parliament, 3 ministries, physicians, unions• Design, set-up of a global group procurement at a top 3 Pharma Group, saving 15% on global spend implementing novel category management approach, building people/system capabilities• “LEAN” operational improvement, expansion strategy for a global air-cargo leader saving €80m in infrastructural measures and increasing productivity by 25%• Evaluation and value-based negotiation of multiple fleet options resulting in the purchase of €150m+ worth of new aircraft for a European flag-carrier airline• Drafting, syndication of a global strategic business plan to combat pandemic flu for a global NGO• Economic revision of a 1,000 year old monastery, re-launching the 150+ year boarding school.• 5% top-rating lead faculty on McKinsey&Company low-, mid- and advanced tenure training programs. (Program duration: one/two-weeks, 25-30 participants) Show less Strategy, org redesign in healthcare, pharma & med devices and airlines:•Develop Group Procurement strategy top-5 Pharmaco, category management, capability building•Strategic re-focus leader Medical Device company, focus on capability building, sales, KAM, marketing•Define global strategy to prevent, combat pandemic flu in leading NGO•Concept, set-up of national health (insurance) systems in developing & industrialized countries, working directly with country leaders•Design, implement of LEAN operations across industries•Lead 1000y/old monastery through economic, financial rationalisation; defining new strategic plan for famous boarding school•Recommend strategic fleet options, lead negotiation process purchase of new aircraft for flag-carrier airline•Define operational improvement plan, expansion strategy for global air-cargo leader applying LEAN•Lead faculty on key training programs. Intensive one-week training program with 30 participants. Class rating Firm top 5% Show less
Associate Partner
Dec 2008 - Sept 2011Engagement Manager
Jun 2006 - Dec 2008

W-focus inc
Sept 2011 - nowCeo and owner (www.w-focus.com)Leadership of a boutique international consulting, training, coaching firm focusing on strategy design and implementation, offering a mix of distant learning through online assessments and training and in-person counselling. Example assignments:• Strategic and financial for leading healthcare providers and private education companies focusing on reaching a significant reduction of non-client relevant expenditure, strengthened strategic leadership and improved organisational performance.• Strategic-conceptual, tactical and organisational design of a merger between two €1b+ tech organisations.• Accompanying strategic and operational revision of world-leading non-governmental organisations.• Setting up a competency development curriculum for an international professional services organisation, coaching members of the leadership team and provision of trainings.• Developing and leading training programmes across all seniority levels for world-class global professional service providers.• Interim-management, conceptual strategic re-orientation of a 100 year-old Swiss foundation. Show less

Restaurant coccinelle café
Apr 2013 - Apr 2019Co-ownerInvestor and manager of Coccinelle-Café, a bustling breakfast and lunch restaurant and meeting place in the centre of Lausanne, Switzerland.

Family larsson-rosenquist foundation
Oct 2024 - nowMember of the board of advisorsIn my role as a Member of the Board of Advisors at the Family Larsson-Rosenquist Foundation in Zug, Switzerland, I provide strategic guidance to advance global health through breastfeeding and human milk research. Collaborating with experts, I support initiatives in scientific research, public health advocacy, and policy development to enhance maternal and child health worldwide.

W-care24
Nov 2024 - nowCommercial director and co-founderAs the Commercial Director and Founder of W-care24, I lead a dedicated team of healthcare professionals committed to transforming home care. At W-care24, we specialise in providing personalised nursing care and support to individuals who wish to maintain their quality of life and independence in the comfort of their own homes. Our holistic approach integrates medical expertise, daily living assistance, and emotional support, ensuring our clients receive care that addresses their physical, mental, and emotional needs. By collaborating closely with clients, their families, and their environments, we create tailored solutions that uphold dignity and autonomy, even as health challenges evolve. The “W” in W-care24 reflects our ethos of inclusivity and collaboration, while “care24” highlights our commitment to comprehensive, round-the-clock care that prioritises safety, comfort, and confidence at home. At W-care24, we firmly believe that home care is a superior alternative to hospitalisation in non-emergency situations. Our services improve patient outcomes by offering care in familiar surroundings, reducing hospitalisation rates, and enhancing overall satisfaction. With extensive experience in healthcare system design, I am passionate about driving W-care24’s mission to provide professional, client-centred services that improve quality of life. Together, we are redefining home care and empowering individuals to thrive in the place they cherish most – their home. Show less
Licenses & Certifications

Mbti step 2
Opp assessments
Volunteer Experience
Career Coach
Issued by IMD business school on Jan 2011
Associated with Arjen Iwema
Languages
- enEnglish
- frFrench
- geGerman
- duDutch
- itItalian
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