Michael Frymark

Experience

• 

  KSK Communications

  Mar 1988 - Jun 1989

  Public Relations Account Coordinator
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  HBO Video - SBI Video

  Jun 1989 - Sept 1990

  HBO Brand Manager

  Developed and pitched marketing campaigns promoting HBO Videos through distribution to retail. Established incentives for sales reps and coordinated pitches to large clients, including Wal-Mart. Created trade print ads and retail point-of-purchase displays merchandising new releases. Selected and designed premiums.

• 

  Channel 3 Video

  Sept 1990 - Oct 1994

  Director of Marketing

  Directed marketing campaigns for a local-area chain of 10 retail video stores, including the production and placement of TV ads, newspaper print ads, point-of-purchase displays and promotional give-aways. Established community outreach charity campaign and donated A/V equipment to local schools.

• 

  The Washington Times

  Oct 1994 - May 1995

  Advertising Copywriter

  Responsible for writing promotional copy for advertisers to use in display ads. Designed and wrote brochures and flyers for the Ad Sales team. Developed direct mail pieces targeting consumers to increase circulation. Managed charity promotions and special events planning.

• 

  Discovery Inc

  May 1995 - Jul 2008

  Lead Discovery’s direct-to-consumer Television Commerce business by creating campaigns, generating revenue, controlling expenses, and contributing profit. Developed new products and promoted them through direct response television ads, custom online sites and catalogs. Produced TV commercials, managed agencies and negotiated for optimal media placement. Accountable for overseeing staff, liaising with Discovery Networks on brand management, financial analysis and operating an independent budget. Created home videos and DVDs representing Discovery Channel, TLC and Animal Planet. Responsible for marketing through direct response TV, online, retail, catalogs and special markets. Managed DVD mastering, package design, product configuration and coordinated with fulfillment operations. Managed the creation and marketing of new home videos. Conceived product roll-out strategies, provided marketing support to retail sales reps and managed trade show presence. Established product configurations, pricing and windowing plans. Coordinated with Legal to identify and secure home video rights for new productions. Established creative strategy for packaging designs and network branding guidelines.

  • Director, Direct Response Media

    Sept 2006 - Jul 2008

  • Senior Manager, New Product Development

    Jan 1999 - Sept 2006

  • Manager, New Product Development

    May 1995 - Jan 1999
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  University of Maryland

  Jan 2011 - Jun 2011

  Student-Teacher, High School English