Gulam Dhalla

Experience

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  Digital My Business Marketing Pvt. Ltd.

  Apr 2014 - Jun 2014

  Interned as a Marketing Executive

  • Increase Sales through Client Pitching• Generate Leads• Increase Brand Awareness• Devise strategies to build a competitive edge over competitors• Make relevant recommendations to clients with respect to their business and help them gain a relevant idea of promoting their business online• Join groups on social media platforms like Facebook, Twitter and help DigitalMyBiz Advertising (P) Ltd build a community, create a buzz, boost brand presence and social profile creation and media management Show less

• 

  Bajaj Allianz Life

  Jun 2015 - Nov 2022

  1. SEO/SEM and Website Management- Executing all WEB,SEO/SEM marketing database to constantly improve business inquiries- PPC campaign management - Using Google Analytics to suggest and justify Marketing campaigns for the Brand- Performance Marketing :Optimise spends based on insights and trends- Content Marketing management wrt. relevant kerwords to improve SEO, on site and off site content optimization to improve SEO2.Social Media Campaign Management, Media Buying & Promotions -Managing Planning, Execution, Experiments and Conversion tests -Brainstorm Campaign ideas- Influencer Marketing-B2B Marketing for internal & external partners - Identify trends and insights and optimise spend and performance based on insight reports prepared for Management and recommend spends -Ensuring increase in engagement, presence follower base in the digital space organically and through targeted Promotions-Managing Lead Generation campaigns on platforms like (Facebook,Website,Affiliate,Mobile Banner,Retargeting, Email and Blogs) & providing support to the Websales Team *Ensuring Quality leads and optimisation of Campaigns3. Analytics and Research :- -Month on Month Social Media Reports -Performance Management & Productivity Improvement-Monitor effective benchmarks for measuring the impact of Social Media activities-Analyse campaigns and Review programs for effectiveness and continuously improve performance based on industry benchmarks and report to stakeholders-Keeping up with the Digital Marketing Trends and Social Media Updates in the Industry and experimenting new techniques that would enhance Customer engagement4.-Online Reputation Management (ORM)- Ensure every online customer touch point is covered-Coordinating with ORM agency and internal departments for speedy resolution of the issues/queries on the Internet space5. Video Marketing along with Campaign film execution Show less 1. SEO/SEM and Website Management- Executing all WEB,SEO/SEM marketing database to constantly improve business inquiries- Using Google Analytics to suggest and justify Marketing campaigns for the Brand- Performance Marketing :Optimise spends based on insights and trends- Content Marketing management wrt. relevant kerwords to improve SEO2.Social Media CampaignManagement & Promotions -Managing Planning, Execution, Experiments and Conversion tests -Brainstorm Campaign ideas- Identify trends and insights and optimise spend and performance based on insight reports prepared for Management and recommend spends -Ensuring increase in engagement, presence follower base in the digital space organically and through targeted Promotions-Managing Lead Generation campaigns on platforms like (Facebook,Website,Affiliate,Mobile Banner,Retargeting, Email and Blogs) & providing support to the Websales Team *Ensuring Quality leads and optimisation of Campaigns3. Analytics and Research :- -Month on Month Social Media Reports -Performance Management & Productivity Improvement-Monitor effective benchmarks for measuring the impact of Social Media activities-Analyse campaigns and Review programs for effectiveness and continuously improve performance based on industry benchmarks and report to stakeholders-Keeping up with the Digital Marketing Trends and Social Media Updates in the Industry and experimenting new techniques that would enhance Customer engagement4.-Online Reputation Management (ORM)- Ensure every online customer touch point is covered-Coordinating with ORM agency and internal departments for speedy resolution of the issues/queries on the Internet space5. Video and Content Marketing-Strategist for Brand Videos -Supporting Internal Teams with business requirements 6. Vendor Management:-Deliver high quality output within defined marketing budgets- Continuosly evaluate vendors to adapt new technologies to suit business needs Show less

  • Deputy Manager

    Oct 2018 - Nov 2022

  • Assistant Digital Marketing Manager

    Jun 2015 - Oct 2018

  • Management Trainee

    Jun 2015 - Jun 2016
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  House Of Cravings (HOC) Tanzania

  Nov 2022 - now

  Business Owner

  HOC is currently in the making! We shall open soon ! Stay tuned for more updates !!!