Amanda Snyder

Experience

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  Various Companies

  Aug 2013 - Aug 2019

  Kindergarten and Pre-K Teacher
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  GEICO Local Office

  Sept 2019 - Jan 2021

  Marketing and Promotions Manager

  - Successfully served as the Marketing and Promotions Manager at a local Geico office.- Orchestrated a highly effective marketing program that catapulted our office to the top-ranked position in North Carolina.- Ran social media accounts - Developed internal and external collateral - Gained recognition from Geico corporate headquarters for this outstanding achievement.- Assisted Geico offices across the Southeast in improving their operational processes.Conducted training sessions for staff from various offices, sharing best practices and expertise.- Streamlined marketing strategies and managed the procurement of promotional materials.- Led an incentive program to motivate and engage team members.- Established and nurtured valuable business partnerships through B2B and B2C collaborations with realtors and dealerships.- Played a pivotal role in managing the sales team's performance.- Drove a Geico-branded vehicle throughout the Southeast, enhancing brand visibility.- Actively participated in local sponsorships and events, particularly during Carolina Hurricanes games, to strengthen community ties and engagement. Show less

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  ECS Limited

  Jan 2021 - Jun 2022

  Marketing- Pursuits Specialist

  - Facilitated seamless communication and collaboration with cross-functional teams across the organization to ensure the effective execution of marketing strategies.- Collaborated on special projects with various marketing departments, fostering teamwork.- Promoted branding best practices for a consistent brand image.- Managed marketing materials and supported qualification submittals.- Assisted in creating presentations for prime and teaming opportunities. Using InDesign - Established local information networks for strategic insights.- Identified and tracked strategic pursuits, aligning with business goals.- Maintained and updated databases for informed decision-making.- Coordinated RFP processes, crafting compelling responses.- Reviewed client solicitations for RFP requirements and deadlines.- Was a part of the "Proposal Taskforce," we worked o enhancing proposal development- Managed proposal content libraries and workflow with Airtable. Show less

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  DRMP

  Jun 2022 - now

  As a Marketing Pursuits leader, I manage a team of seven, driving the creation of compelling proposals and marketing materials that meet internal and external deadlines, ensuring that they are in compliance. I oversee workload assignments, monitor progress, and ensure quality control, maintaining alignment with company standards and client expectations. In addition to team leadership, I manage pursuit-related tools like ClickUp and Deltek Vision, streamline processes, and maintain the boilerplate library, vendor prequalifications, and CRM systems. I also lead onboarding for new hires, mentor team members, and guide process improvements that increase efficiency and foster team success. Passionate about empowering my team and improving workflows, I collaborate closely with the Marketing Manager to deliver exceptional results while creating a positive, results-driven work environment. Here’s an updated LinkedIn description with an introduction and the Raleigh-specific details removed: - Manage and mentor a talented team of seven marketing professionals. - Ensure the delivery of high-quality proposals and marketing materials on tight deadlines. - Spearhead process improvement initiatives to enhance team efficiency and performance. - Collaborate with leadership on strategic marketing initiatives.-Lead internal and external redesign for proposals, slick sheets and libraries. Show less Was the Interim Director of Marketing, from December 2022 - April 2023. During that time, I took on additional responsibilities and successfully managed the department during the Director's leave. Below are the day-to-day accomplishments and contributions I have made as the Marketing and Proposal Manager- Continued to streamline and build intensive libraries for Marketing and technical staff.- Assisted in producing all RFP/RFQ packages to ensure accurate content branding, formatting consistency, and compliance.- Worked collaboratively with the Marketing Director to identify and track all client and proposal leads.- Coordinated and managed activities involved in the preparation of RFP/RFQ/RFLOI responses, presentations, and other qualification submittals.- Took charge of developing and maintaining marketing resource materials, including brochures, data, slides, color copies, photography, files, and the CRM (Customer Relationship Management) database.- Acted as a liaison with clients, consultants, and vendors/suppliers, ensuring smooth communication and collaboration.- Represented RKA at industry tradeshows and conferences, strengthening our presence and networking - within the industry.- Supervised the Marketing Proposal team and graphic designers, fostering a productive and creative work environment.- Played a pivotal role in the Social Media Strategic Plan Committee, bringing our social media platforms up to date and developing engaging content. Additionally, I was responsible for scheduling social media posts and ensuring consistent and timely communication with our audience.- Contributed to the Owners Engagement Team (OET) to cultivate a positive organizational culture, fostering a sense of unity and shared purpose. Show less - Innovated & streamlined RFP/RFQ process. Implemented new tools to standardize proposal development, including ClickUp for project management, master resumes, Creative Cloud libraries, and template expansion. Improved processes and resources resulted in a 42% average reduction of time invested from billable technical staff per pursuit.- Lead and managed the entire proposal lifecycle from kick-off to proposals and interviews in collaboration with project teams; ensures accurate content, branding, formatting consistency, compliance, and compelling messaging - Assists in planning marketing activities, including social media - Drives website & PR efforts, including blog content, email sequences, portfolio projects, and award submittals - Assists with internal company communications, including the Company Newsletter - Actively involved in the development and maintenance of all marketing resource materials to ensure quality and brand standards, including external marketing collateral, the CRM database, and RFP/RFQ content - Assisted with internal and external events, including executing engagement strategies and representing RKA as needed - Coordinated specialized consultants as needed (ie photographers, web developers, etc.) - Provides training/guidance to marketing associates and interns - Engaged in professional and community organizations actively, including SMPS Show less

  • Marketing Group Leader

    Jan 2024 - now

  • RKA joined DRMP in December 2023

    Dec 2023 - Dec 2023

  • Marketing & Proposal Manager

    Aug 2022 - Dec 2023

  • Senior Marketing Associate

    Jun 2022 - Aug 2022