Experience

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  Pressure* | inkbox | round5

  Aug 2007 - Jan 2008

  Marketing coordinator

  • Created, planned and executed marketing strategies • Designed, directed and executed advertising copy and campaigns • Created, planned and executed social/viral marketing initiatives utilizing community networks. I.e. Facebook, YouTube, Digg, and others.• Developed and executed launch plan specifying communication strategies and tactics • Acted as Project Manager to establish timelines and fulfill deliverables on budget and schedule• Assisted account coordinator create new client projects, coordinating, status reporting, & invoicing• Liaised with production departments to acquire project scoping hours and components• Presented progress reports and recommendations to senior executives on a weekly basis Show less

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  Canon canada

  Jun 2008 - Dec 2010

  Online marketing coordinator

  • Manages online product catalogue for Canon.ca and daily operations of Canon online E-store by coordinating with various departments / vendors• Creates and implements E-store marketing strategies via on and offline vendors by establishing and managing relationships with third party partnership programs• Develops and executes nationwide online promotions/contests to promote E-store in order to reach annual sales objectives• Utilizes KPI to analyze performance of marketing campaigns to evaluate ROI• Works collaboratively with key cross-functional departments, including sales, operations, and business planning to facilitate integration of new promotional opportunities• Plans/Creates/Executes bilingual email blasts sent monthly nationwide• Experience working with Google analytics to evaluate website traffic, conversion rates and marketing effectiveness• Strong experience utilizing various software tools as; AS400, IDS, and various CMS tools• Executed all levels of UAT Testing from developing, performing, monitored and supervising• Establishes and maintains internet affiliates and strategic partners that aid the growth and enhance E-store objectives• Monitors budgets to ensure projects/promotions remain feasible Show less

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  Toshiba

  Dec 2010 - May 2011

  Web & marketing communications specialist

  • Drive advertising efforts for all online media• Drive continual process improvements and implement best practices for marketing communications.• Manages eNewsletter distributed monthly nationwide to approximately 70,000 recipients• Implemented and Manages Google AdWords account for Toshiba.ca • Utilizes Google Analytics to evaluate web traffic, customer behavior, and overall impact in order to modify web pages and layouts and improve customer satisfaction with Toshiba.ca• Develop with third party customized feedback tool for Toshiba.ca to gain consumer insights• Develop and execute strategies to increase eNewsletter database• Collaborate with Product Managers, Inside Sales and Business Planning to manage products online as well create new promotional opportunities• Analyze performance of marketing campaigns to evaluate ROI Show less

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  Canadian tire

  May 2011 - May 2016

  Develop & lead strategic planning, implementing and optimizing integrated digital marketing campaigns across owned and paid digital channels, including web, mobile, social, video, email, search and display. Results:• Launched the successful Woods Canada Brand across Canada managing $800K digital budget and >$1M website development.• Grew Sports & Tools departments by approx. 18% in 2015 (10-15% projected)• Increased customer digital engagement to 47MM (11% increase)• Manages digital marketing activities for key campaigns including budgeting (up to $2M), strategizing, wire-framing, testing, & executing (i.e. Father’s Day, Cyber sale, etc.)• Defines objectives, develops strategies, briefs creative and delivers programs that consistently exceeded KPIs. • Manages digital/media agencies and cross-functional relationships to ensure proper integration across all communication vehicles delivering on time & on budget• Measures key metrics (CTR, CPC, conversions etc.) to make informed decisions & optimize Manages and mentors the performance and development of 2-3 direct reports.• Work closely with Google & Facebook to measure brand lift & consideration by project• Led digital to build Maximum Tools brand. Exceeding targets 16-25% engagement rate (1-3% projected) and over 1.5MM Video views (800k planned)• Implement ongoing enhancements to improve conversion and usability of CT.ca Show less Work with stakeholders to provide a cohesive multichannel experience. Develop online support and strategy for major campaigns site wide leveraging mobile, email, social & search. Plan & prioritize key initiatives to support on homepage of Canadiantire.ca by examining analytics.• Used digital customer journey mapping to inform numerous enhancements to digital that have supported digital traffic growth of 21%+• Led digital partnerships with key external partners to develop strategies and objectives to benefit both parties (i.e. NHL, NBA, GoodLife, Black & Decker, Schwinn Bikes, etc)• Utilized Hyper Local Digital Marketing techniques such as geo-fencing for campaigns Show less • Provide online support and strategy for automotive business operations to all digital teams including; email, social media, search, content, mobile, and analytics.• Project manage & execute digital campaigns ensuring accuracy & offline to online consistency (I.e. Father’s Day, Car seat buying guide, Remote starter tool, roof racks)• Implemented cohesion between Canadian Tire DRIVER catalogue and online leveraging online coupons, Did you know tips, redesigned landing pages, & customer sign up.• Led the online integration and business partnership of CanadianTire & Sympatico for 1 year increasing customer awareness, education through editorials and traffic to canadiantire.ca• Actively participates in identifying and implementing process improvements (I.e. Website/Homepage updates)• Collaborate with internal and external stakeholders to support automotive contests (MotoMaster, 3M, Auto service, QuakerState, Mobil1, NASCAR) Developed & streamlined process for future contests to be supported online and created guidelines. • Provide reporting and analysis to management to support program implementation and optimize based on analytics • Developed Go Eco page to educate users on recycling oils/auto batteries • Restructured the taxonomy for a better customer experience• Developed CST (customer selling tool) planned and executed to increase rich customer content. Collaborated with business, creative and IT to develop wireframes/concepts for child seat CST and bringing final product to fruition in a few short weeks Show less

  • Associate Digital Marketing Manager

    Apr 2014 - May 2016

  • Special Projects of Digital Marketing & Merchandising

    Sept 2013 - Apr 2014

  • Digital Marketing and Merchandising‏, Automotive Business Specialist

    May 2011 - Sept 2013
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  Microsoft

  Oct 2016 - Jun 2017

  Ecommerce campaign lead, strategy & merchandising

  Lead Digital Campaigns for the Microsoft Store Canada collaborating with multiple stakeholders within Canada and globally to develop a cohesive omni-channel customer experience. • Own & manage MicrosoftStore.com Sale page, resulting in a 16% increase in revenue participation, 12% increase in orders participation, and 4% increase in AOV during my managing period from FY16-17 • Create & execute merchandising strategy for MicrosoftStore.com seasonal campaigns and product launches • Collaborate with many various internal stakeholders to ensure smooth execution of campaigns and product launches • Utilize A/B testing to optimize various site pages onsite to improve conversion rates and customer experience • Analyze omniture data to pull insights and present them with recommendations to leadership team Show less

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  Bmo financial group

  Sept 2017 - Oct 2020

  Managing and optimizing multi-page, multi-channel personalized experiences for key customer segments based on data and insight.Responsible for helping establish and manage BMO.com's Personalization program and strategy. Oversee the strategy, planning and scheduling of all activities associated with Testing & Personalization of Credit Cards & the Homepage on BMO.com.

  • Digital Marketing Manager, Journey Optimization - Personalization & Testing

    Mar 2019 - Oct 2020

  • Digital Marketing Manager, Personalization & Testing

    Sept 2017 - Oct 2020
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  Telus

  Oct 2020 - now

  Support the enablement of data to drive transformative personalization strategies across Telus Mobility. Developing personalized journeys & advise cross-functional teams toward implementing transformative data-driven strategies.

  • Senior Strategy Manager

    Apr 2022 - now

  • Sr. Optimization Strategist

    Oct 2020 - now