
Timeline
About me
Senior Product Manager @ Motive
Education

Indian institute of management, shillong
2013 - 2015Pgdm - mba business administration and management, generalActivities and Societies: Table Tennis, Office Bearer of IT Cell. Singles Runner up of Intra College Table Tennis tournament Ranbhoomi in 2013. Winner of Ranbhoomi 2014.

Psg college of technology
2006 - 2010B.e e.c.eActivities and Societies: Cricket, Table tennis
Experience

Nxp acquires freescale semiconductor
Jan 2010 - Jan 2010InternThe objective was to improve the test bench pattern used for automatic test equipment of ASICS.Improved the functional test patterns used for Automatic test equipment(ATE) of Custom System on chip (SoC) by reducing the overall turnaround time of pattern generation and checking procedure from two days per pattern to two patterns per day

Samsung electronics
Jan 2010 - Jan 2013Senior software engineerEffectively, Designed and developed the Host and the Device controller firmware for Universal Flash Storage (UFS) memory cards , a flagship storage technology product for the organisationTested the Hardware Interface Layer in the device using a sophisticated unit test application developed in Visual studio with miniport driver that analyses the functionality and performance of the UFS Memory cardDesigned a device simulation software that analyses the read and write performance of Electronic multimedia cards(eMMC) and also measured the performance during sudden power off of the memory card Show less

Apollo hospitals
Apr 2014 - May 2014Operations management internImproved the Patient flow in the Outpatient Department and the Radiology Department of the Hospital using Lean techniquesRecommended suggestions to position 1066-The Emergency Ambulance service of Apollo and also proposed marketing strategies to improve the visibility of E-Doc– The Online Appointment System of the Hospital for the specific target market

Hcltech
Jan 2015 - Jan 2016Senior management trainee, semiconductorsOrchestrated Business development through Pre-Sales with opportunity size of $100 Million for semiconductor and semiconductor equipment clients across US, EMEA and APACConceived Value Packs, Sales Pitch for potential business opportunities of $10 MillionPerform Market Research to understand product requirements and develop use case scenarios to meet business requirements Identification of new market areas and bench marking competition to identify unique HCL capabilities in the Semiconductor Industry Handling Lead Generation and responding to RFX by co-ordinating RFI/RFP responses with Geo Sales teams and Offshore Delivery teams Account Mining into untapped business segments of existing client by cross-leveraging HCL capabilities Handling different aspects of account management including account planning, client visits etc Show less

Hungryqbicle
Jun 2015 - Sept 2016Co-founderCo-Founded a Consumer Internet Food Aggregator SaaS Startup catering to 2 food courts in IT ParksGenerated a GMV of Rs 60,000 across 512 orders by partnering with 20+ restaurants

Dell technologies
Oct 2016 - Jun 2023Managed P&L, market share, and product life cycle of Non Gaming Consumer Laptops in the countryEngineered 75% market coverage through simplified Product Assortment for FY23Championed smooth transition between new and old platforms (EOL Management) with zero E&O riskLed assortment across different Route to Markets including General Trade, Retail, E-commerce,Dell.comDesigned go-to-market (GTM) strategy for new product launches in FY23 with Marketing teamCustomized and localized Competitor Analysis, Reviewers Guide, Sales Aid, and Product GuidesLiasioning with Global stakeholders on product roadmap and product strategy ( New Product Development) Show less Responsible for P&L, Market growth and Lifecycle of Commercial Laptops (B2B) in IndiaAchieved a remarkable 28% CAGR in Commercial Laptops units from 2018 Q3 to 2020 Q3Attained an impressive 25% market share in the 2 in 1 Notebooks within just 2 years of productinceptionSuccessfully expanded the customer buyer base by 10% in an year through effective acquisitionstrategiesSecured the #1 Share position in the High Price Band Laptops(>$1,100) for 7 quarters in a rowDemonstrated expertise in influencing large deals (> $1M) by strategically positioning products &identifying key value propositions Show less Leading a significant portion of the Client Solutions Group (Desktops , Notebooks , Workstations and Client Peripherals) Product Marketing activities and supporting the India Commercial and Enterprise Sales forces Enable Account Teams increase profitable sales of Dell Client Solutions by creating relevant product pitches that resonate with our customers and address their business needs Championed Product Strategy in Greenfield accounts increasing the revenue by 150% ,$6 Mn Designed Dashboards using Excel and Power BI to analyze and track the Lapsed and Net New accounts for propelling the growth of the business Manage Product Life cycle , enable correct product positioning and right product management Show less
Product Manager - Consumer Laptops (B2C)
Nov 2021 - Jun 2023Product Manager - Commercial Laptops (B2B)
Oct 2018 - Oct 2021Product Marketing Senior Analyst
Oct 2016 - Oct 2018

Motive
Nov 2023 - nowSenior product manager
Licenses & Certifications
- View certificate

Become a product manager | learn the skills & get the job
UdemyNov 2020 - View certificate

Upraised product management
UpraisedJan 2023 .webp)
Finance and banking fundamentals
Finitiatives learning india pvt ltd. (flip)- View certificate

Product analytics micro-certification (pac)™
Product schoolJul 2023
Honors & Awards
- Awarded to Srinath SanthanamBest Inside Specialist CSG - FY18 Alok Ohrie March 1, 2018 Awarded for Outstanding Performance for the year 2017-2018
- Awarded to Srinath SanthanamDell Champion Award - FY18 Michael Dell March 1, 2018 Awarded for Outstanding Performance for the year 2017-2018
- Awarded to Srinath SanthanamPlatinum Award - Q3FY18 Alok Ohrie December 1, 2017 Dedication , Commitment and consistency for the last 4 consecutive quarters
- Awarded to Srinath SanthanamSilver Award - Q1FY18 Indrajit Belgundi May 1, 2017 For Outstanding Performance and Lasting Contributions
- Awarded to Srinath SanthanamBronze Award - Q4FY17 Indrajit Belgundi February 1, 2017 For Outstanding Performance and Lasting Contributions
- Awarded to Srinath SanthanamCampus Finalist Mahindra War Room Nov 2014 Campus Finalist in MWR 2014
- Awarded to Srinath SanthanamNational Finalist,Roar for CSK IIM Kozhikode Oct 2014 National Finalist in the Business Event “Roar for CSK” as part of Backwaters’14 in IIM Kozhikode
- Awarded to Srinath SanthanamRunners up,Uncommon Wealth IIM Kozhikode Oct 2014 Runner Up in the National Business Event “Uncommon Wealth” as part of Backwaters’14 in IIM Kozhikode
- Awarded to Srinath SanthanamNational Winner - Intellectual Affair,IIM Ranchi IIM Ranchi Feb 2014 Secured First position in the National Business Event “Intellectual Affair” as part of Arcenciel in IIM Ranchi
Languages
- enEnglish
- hiHindi
- taTamil
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