MUHAMMAD NA'IM RIDZWAN

Experience

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  Telekom Malaysia

  Feb 2012 - Jul 2012

  Intern

  Doing the monthly forecasting or budgeting, calculate the service tax exemption, refund charges, wrong billing, make confirmation of the monthly figures, checking on the monthly updates.

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  HSBC Data Processing

  Dec 2012 - Feb 2013

  GLOBAL SUPPORT EXECUTIVE

  Provide information to the managers in Malta for loans applications by customers. Working in shifts from 3 pm to 12 am every day except weekends. Need to update customer’s status in the system and work with minimum error and be punctual all the time.

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  Celcom (Malaysia) Berhad

  Mar 2013 - Nov 2015

  ASSOCIATE (CELCOM FIRST)

  Main Job: 1. Managing company's margin by evaluating each program, promotion or new plans before any implementation. 2. Advice product owners regarding the offering either should we go with the initial offering or do some improvements based on the analysis. 3. We also advise product owners their target to achieve to cover all the expenses (breakeven). 4. Analyze current trend to forecast revenue, revenue cannibalization or revenue foregone.5. Data extraction - Use SQL to pull out relevant data needed for analysis purposes. Own initiatives:1. Create a general template that can be used for every new program or promotion to compute P&L. 2. Create automated strata usage by months and product trend.3. Create automated performance monitoring report. 4. Managing share directory folder. Show less

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  AirAsia BIG Loyalty Programme

  Nov 2015 - Aug 2018

  Campaign Analyst

  Main Resposibility1. EDM (Electronic Direct Mail) execution. Experienced with Netcore and Emarsys platform. - Base sizing criteria selection for campaign targeting via SQL redshift. - Segmentation.- Set up EDM blasting automation trigger. - Send EDM test mail to ensure personalisation and EDM layout as planned. - A/B testing split when required.2. Post-campaign Analysis- Identify the takers of the campaign.- Find demographic information i.e age, gender, country, tenure, tier, points balance.- Open rate, Click rate, Click Through Rate of our EDM.- Give recommendations. - Deeper analysis: ● What communication influenced most to our member? ● What type members usually take the promo? ● What are the most preferred routes? ● How we can improve? 3. Automate to send report and list to operations to process- Task scheduler to run SQL script.- Export data to S3.- Import to Pentaho to change file format.- Import to Talend to send report or list to be processed. Show less

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  AmBank Group

  Aug 2018 - Apr 2019

  Campaign Analyst

  1. Campaign• Pre-campaign opportunity sizing, lead generation, test and learn techniques.• Conduct post campaign analysis • Work with advance analytics team to leverage statistical models to sharpen campaign targeting. • Conduct ad-hoc analysis and design value added business dash board.2. MIS Reporting• Prepare daily performance report of the bank overall.

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  Nestlé

  May 2019 - Mar 2022

  Customer Relationship Management Analyst

  CRM (Nespresso)- Niche campaign targeting focusing reward & retention initiative that involves planning and execution via EDM and SMSMonthly performance report,Campaign test and learn initiative,Prepare EDM layout look and feel,EDM and SMS execution,CRM planning,Forecasting supply and demand,Ad-hoc analysis request

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  Mesra

  Sept 2021 - now

  Executive Performance & Planning

  Pioneer team of Café Mesra PetronasOperationsMonth end Stock Take & Inventory Movement Data CompilationGather data from 50 (and counting) stores in Excel and compile for monthly stock take and inventory movement report. Very use to rigorous checking of data and critical thinking due to human error and system issue. Knowledgeable in joining multiple files and documents using Power Query. Point of Sales (POS)Develop SKU creation system in Excel from scratch. Collaborate with multiple departments include finance, food solution, supply chain and operations. Given the trust to have power user access since our first Cafe opened to manage SKU registration and updates. Apart from that, I'm the only individual responsible to create promotion mechanics in POS. Other than that, my initiative to manually download sales data since beginning of first cafe and compile in 1 flat file is worth mentioning. This is then helped others with analysis and data request.Analysis/ReportPart of the special team that create Cafe Mesra PowerBI Dashboard that includes sales, gross profit and analysis by SKU.OthersMesra first Away Day Committee (DoubleTree Putrajaya Dec'22) - Responsible in out/indoor activities and points mechanics. Show less