Preeti Kumari

Experience

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  MECON Limited, India

  Jan 2009 - Jan 2009

  Vocational training in IT service sector

  Using the computer languages like SQL ,HTML , XML and JAVA SCRIPT :Created a web page ona) top three school in Ranchib) the vocational courses offered in Women’s college

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  Sanskar Seva Shram Shangh, Ranchi

  May 2010 - Sept 2011

  Health care and community development work

  Responsibilities Planning and supervising health camps  Organizing health awareness programmes in rural areaAchievements Successfully executed health camp programmes

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  BFactory Consultancy and Services Private Limited

  Jan 2012 - May 2013

  Business Development Executive

  Responsibilities:  Content building which included framing questions and preparing solutions for question banks such as “CAT Granth” Conducting MBA Research for admission in B-Schools  Preparing customized content for a particular exam Conducting research on market feasibility and market sizeAchievements Single-handedly conducted a market feasibility research on the Ranchi higher education market Awarded a Certificate of Excellence for primary research done across schools and colleges in Ranchi Show less

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  SOUL- IIM Ranchi

  Aug 2013 - Feb 2015

  Executive Member - Event Planner

   Organized 20 Knowledge Sharing Sessions , Career Counselling Co-ordinated recreational activities Organized Management live events e.g. “Beg Borrow Steal”, Tambola Nights

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  Department of Disaster Management, Government of Jharkhand

  Apr 2014 - Jun 2014

  Disaster Management Plan for Districts: Ramgarh, Ranchi and Khunti

  Summer InternshipResponsibilities Took part in the planning, training and field work for preparation of Disaster Management plans for districts. Leading member of team for updation and formulation of broad policies and guidelines on Disaster Management for 3 districts. Conducted Hazard, Risk and Vulnerability Analysis for 3 districts Laid down guidelines to be followed by 22 Departments of the GOI for integrating the measures for prevention and mitigation of disasters in their development plansAchievement  Designed ‘Preparedness and Mitigation Plans’ for natural and man-made disasters Resource Mapping of equipment for capacity building to deal with the threatening disaster situation in Ramgarh District Set out Incident Command System for immediate emergency management Appreciated for preparing one of the best DDMP for Ramgarh among 17 interns Show less

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  Indian Institute of Management Ranchi

  Aug 2014 - Feb 2015

  Member- PGP Committee

   Designing academic and extra-curricular activities Student’s representative to the committee

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  GSK

  May 2015 - Jul 2017

  Working as an Area Business Manager responsible for Sales and Distribution in Bihar:1. Lead a team of 4 members (one of the top performing ABM in the region), handle 8 distributors covering territories across Bihar (Patna, Arrah, Gaya, Vaishali, Purnia, Darbhanga). 2. Set direction and inspire my team to drive change in which we interact with our 400 clients, major hospitals and other stakeholder. 3. Positively engage with trade & channel partners to ensure the availability of products in markets; actively track consumption, inventory levels and forecast demand patterns.4. Involved in Key Account Management, Team Building, Leading and Motivating team, Price Negotiations, Opportunity Analysis5. Experience in campaign management for 9 products. 6. Project: Measure the Impact of UIP in Private Market Sales • Analyzed the current market situation for the brand and performed comparative analysis for other UIP brands• Designed strategy (Customer, Communication & Coverage) to maintain our market share and growth. Show less Vaccine Division (Mumbai)Experienced the product manager role and responsibilities by working closely with the team on various assignments• Performed regular product manager tasks – External and Internal Situation analysis for 3 Brands, IMS data analysis, ZINC marketing communication development and certification, eForms - budgetary allocations.• Identified the current scientific and commercial beliefs of HCPs for a Brand, prepared rebuttals for the beliefs for internal training of Sales Field Force.• Successfully explored Digital as a platform for brand promotion and executed it to map HCP belief for a focused brand. • Successfully executed a Champions League for 260 Sales Force. Created database and analyzed data for measuring their performance on different parameters and recognizing the Winners at Annual Sales Meet.• Conducted an event with team on World Rabies Day in Head Office with awareness program. • Attended workshop on Multi-Channel Marketing and Digital Conclave. Show less Vaccine Division (Bangalore)1. Got exposure of the pharmaceutical industry in a metro city.2. I got hands on experience of a front line sales executive responsible for maintaining driving business from 100 clients and major distributors.3. Identified the gap in the promotion by GSK and their expectations by in-depth discussion with KOLs.4. Sub-Bucketing of Customers• Sub-segmented our customers on the basis of their Usage. • Designed a tailor-made approach for targeting and converting institutional and trade doctors.5. Performed analysis of the Region on Stock & Territory Management and Institution Business.6. Project: To Measure Institution Potential• Conceptualized and Initiated a project to map the business potential of Institutions in Bangalore.• Conducted a Survey to Study the Brand Image of GSK in Potential 5 Institution.• Facilitated a project to identify the challenges with respect to a brand in Institution and implemented a solution to increase its visibility and usage. 7. Project: Competitor Analysis for a Brand• Conducted a survey to identify and map the competitor usage behavior for a brand.• Identified the gaps and HCP belief with respect to the brand and suggested solution. Show less

  • Area Business Manager

    Oct 2016 - Jul 2017

  • Area Sales Manager

    May 2015 - Jul 2017

  • Future Leader Program: Brand Management

    Jun 2016 - Oct 2016

  • Future Leader Program: Sales

    May 2015 - May 2016
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  SC Johnson

  Jan 2018 - Aug 2019

  Area Sales Manager based at Bangalore for Karnataka Associated as Area Sales Manager based at Gurgaon managing Haryana and Himachal, supervising, training and motivating sales staff, planning sales strategies and increasing sales revenue. Coordinate with decision-makers, develop productive and profitable business relationships, and understand market development.

  • Associate Manager Retail Account Management – General Trade

    May 2019 - Aug 2019

  • Area Sales Manager

    Jan 2018 - Apr 2019
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  Shell

  Sept 2019 - now

  • Digital Product Manager

    Apr 2021 - now

  • Regional Channel Manager

    Sept 2019 - Apr 2021