Daniel Baird

Experience

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  AKsys USA Inc

  May 2008 - Aug 2008

  Sales and Marketing Intern

  - Pursued a variety of suppliers to reduce production costs through cheaper raw materials.- Conducted studies on waste reduction and productivity improvements to identify cost-cutting methods and procedures- Performed quality assurance checks on new product lines and materials.

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  The Scottish Parliament

  Apr 2011 - Jul 2011

  Marketing Assistant to Alex Neil MSP, Cabinet Minister

  Created a five-year, multi-dimensional communications strategy targeting social media outreach and specific stakeholders in the Mr. Neil’s constituency.Researched and wrote multiple policy reports on proposed policies threatening downtown economic development.

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  Raftelis

  May 2013 - Jun 2014

  Associate Consultant

  Persuaded customer to implement a $74 million storm water utility system, resulting in contract renewal of over $500,000Developed business development proposals totaling $300k new acquisitionsComposed training manuals on extensive data management processes, client’s data accessibility and client's customer management systems.

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  ARM Alarm, LLC

  Jul 2014 - Sept 2015

  Operations Manager

  Developed and completed marketing, sales, and customer service initiatives, resulting in 130% revenue growth, 40% decrease in customer care center call volume, and improved marketing strategies.Managed daily CMS workflow including customer data, billing, and customer care data, and PM on transition to new CMS.Led online marketing campaigns focused on increased awareness, through B2B channels and corporate site redesign.

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  联想

  Sept 2015 - Nov 2017

  Strategized analytics implementation across all Lenovo.com and Motorola.com domainssupporting all B2C and B2B marketing and data initiativesCrafted and drove an internal search optimization and redesign program resulting in attributedrevenue lift of $1.9MDeveloped analytics strategy for the acquisition of Motorola.com sites resulting in advancedanalytics capabilities and business cost savings.Composed all user trainings, communications and documentation for 600+ users andstakeholders. Show less

  • Manager, Web Analytics - Implementation

    Jun 2016 - Nov 2017

  • Digital Analytics Specialist

    Sept 2015 - Jun 2016
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  MetLife

  Nov 2017 - Apr 2021

  Manager: Analytics Software Engineer

  Orchestrate strategic Martech deployments and utilization of Adobe Experience Cloud, Medallia, Content Square and more; across 45 markets, 36 platforms and apps, and over 1,400 users.Designed and implemented MetLife’s 1st marketing data hub for baseline reporting and right-sizing B2B sales targets. Optimized marketing campaign governance systems for increased global campaign efficiency and improved reporting including cost optimization. Integrated UX optimization and VOC platforms to send real-time user metrics back to development teams for 35% improvements in performance for call center, Ops, and CSAT key metrics.Partnering with local markets to ramp up expertise in UX testing resulting in significant gains in customer conversion across various business platforms.Managed team’s $2.5M P/L for operations and personnel Show less

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  Medallia

  Apr 2021 - now

  Senior Solutions Consultant