Anna-Mari Blek

Experience

• 

  Helsingin Sydänpiiri

  Jan 2007 - Jan 2011

  Project Assistant

  I helped with a couple of projects during the summer time.

• 

  Mannerheimin Lastensuojeluliitto

  Jan 2007 - Jan 2010

  Babysitter

  Babysitting during my Senior High School years.

• 

  Autokoulu Menox Oy

  Oct 2009 - Feb 2010

  Secretary

  I was responsible for customer service, new contracts and billing. I took care of the housekeeping and I helped with a simple marketing tasks and administration.

• 

  Movia Koulutus Oy

  Feb 2010 - May 2011

  Secretary

  I was responsible for customer service, new contracts, billing and purchase ledger. I took care of the housekeeping and I helped with a simple marketing tasks and administration.

• 

  Osuuskunta Innomo

  Aug 2011 - May 2015

  Founder

  I commercialized my expertise and sold that to the companies. I did a lot of sales campaigns (digital, phone and face-to-face) and sales development projects. Some of the most remarkable customers were: Hartwall, Red Bull, LähiTapiola Keski-Suomi and Kylpylähotelli Peurunka.

• 

  Satamaravintola Laivuri

  Jan 2012 - Oct 2012

  Entrepreneur, Financial Manager

  As an entrepreneur I took care of all the daily operations of the restaurant (food, HR, finance and administration). Our restaurant was known for its customer experience and great service. Laivuri was part of Osuuskunta Innomo’s business.

• 

  Satamaravintola Laivuri

  Jan 2013 - Oct 2013

  Entrepreneur, Restaurant Manager

  As an entrepreneur I took care of all the daily operations of the restaurant (food, HR, finance and administration). Our restaurant was known for its customer experience and great service. Laivuri was part of Osuuskunta Innomo’s business.

• 

  Muurametalot Oy

  Jul 2014 - Aug 2014

  Customer Service

  Fun and learningful summer job at Jyväskylä's housing fairs.

• 

  Kasvu Open

  Oct 2014 - Oct 2014

  Assistant Facilitator at Kasvu Open Karnevaali

  Volunteering job during my studies. My career at Innovestor Ignite started from this event!

• 

  Jyväskylä Entrepreneurship Society

  Sept 2015 - Oct 2015

  Coach

  Discovery Tuesday is five-week program for anyone who is interested in entrepreneurship.My job was to coach the participants and their ideas ready for the pitching.

• 

  Barona Group Oy / DNA

  Oct 2015 - Dec 2015

  Customer Service

  I helped customers with technical problems on the phone. My goal was to prevent terminations and turn them into new deals.

• 

  Innovestor Ignite

  Jan 2016 - Jul 2021

  Grow to Market LeadI successfully led the Grow to Market business in this role, focusing on sales, customer relations, partnerships, and stakeholder collaboration. My responsibilities included managing the entire project lifecycle for both funding partners and participating SMEs, ensuring the programs delivered value to all stakeholders.Key funding partners included Nasdaq, Crowe Horwath, Marsh Insurance, Kolster, Business Finland, and Boardman Grow. Operating in diverse markets such as Finland, Sweden, New York, and Shanghai, I was responsible for annual sales ranging between 160,000 - 250,000 EUR.Highlights:- Built and maintained strong networks with key stakeholders, fostering long-term partnerships.- Led successful project implementations that met both partner and customer objectives.- Delivered value by aligning project outcomes with the strategic goals of funding partners and the growth objectives of participating SMEs.- Demonstrated expertise in managing multi-market projects across different cultures.Success in this role was driven by my ability to network effectively and manage projects, always ensuring client satisfaction and long-term relationship growth. Show less I managed 4-6 internationalization programs designed to help Finnish SMEs expand into global markets. These programs included event days held in Finland, Stockholm, Shanghai and New York City and provided participating companies with the tools and support they needed to grow internationally.I actively sought out sparring partners from selected target markets to provide Finnish companies with insights and guidance on successfully entering new markets.Key Responsibilities:- Developed and executed internationalization programs tailored to the needs of Finnish SMEs.- Led marketing and sales efforts to promote the programs and attract SME participants.- Identified and engaged sparring partners from target markets to offer critical market-entry support for Finnish companies.- Maintained strong communication and collaboration with program partners to align on goals and expectations. Show less

  • Business Director, Grow to Market

    Sept 2019 - Jul 2021

  • Business Director, Grow to Market

    May 2018 - Jul 2021

  • Producer

    Jan 2018 - May 2018

  • Sales Assistant

    Jul 2016 - Dec 2017

  • Business Development Assistant Trainee

    Jan 2016 - Jun 2016
• 

  Kasvu Open Oy

  Jan 2016 - Jul 2021

  Facilitating our Kasvu Open events in Finland. Kasvu Open is the biggest Growth Venture coaching program in Finland. Over 150 events, 800 applicants and 5 000 coaching sessions with over 1000 Growth Experts in each year.

  • Facilitator

    Jan 2018 - Jul 2021

  • Assistant Facilitator

    Jan 2016 - Jan 2018
• 

  Secapp - Critical Communications

  Oct 2021 - now

  Marketing Manager

  Marketing ManagerAs a Marketing Manager, I lead sales, marketing, and customer success efforts through well-executed campaigns. My primary focus is on growing existing customer accounts and acquiring new clients. I am responsible for content creation, campaign planning, reporting, and team leadership, strongly emphasizing CRM-driven processes. My team and I have achieved positive results and gained valuable insights through collaboration.Key responsibilities include:- Driving brand awareness and visibility in targeted segments.- Maintaining and developing product portfolio materials to support sales and marketing efforts.- Conducting interviews with customers and partners to gain actionable insights. Show less