Maggie Lu

Experience

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  Kijiji, an eBay Company

  Apr 2006 - Jun 2012

  Senior Marketing Manager

  ● Made marketing strategy and execution plans in AARRR, coordinated task force team and vendors to execute various marketing projects. Kijiji was listed by Business Next as Top 100 websites among Taiwan internet users from 2008 - 2011. ● Created online mechanism to share listings on Facebook, blog, Yahoo Knowledge+ to booth word of mouth. Achieved more than 10 thousand postings online. ● Conducted monthly PR events and news release to achieved 300+ media exposure. Made buzz in the topics of housing, good exchange, part-time jobs, Secondhand goods, O2O services, etc. ● Managed brand equity, achieved brand awareness to 90% among Internet users in 2011 based on 3rd party (Insight Xploer) survey.● Conducted online ad campaigns to achieve YoY 100% growth in traffics and listing via paid search, display ads, Video ads. Controlled over 1 million TWD online media buying budget allocations and ROI optimization. Show less

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  Vpon Big Data Group

  Jan 2015 - Oct 2017

  Marketing Manager

  In charge of marketing and PR strategy and execution plan to boost Vpon as a pilot in cross-border tourism advertising: ● Compiled 11 Whitepaper of Mobile Advertising Statistics and Trends in Taiwan and APAC market. Brought in thousands of subscribers and more than 160 media exposure across APAC. Link: http://www.vpon.com/zh-hant/insight/report● Arranged 20+ media interviews to Vpon management team on the topic of big data, startup and cross-border marketing. ● Planned and arranged 9 offline seminars/exhibitions held in Beijing, Shanghai, Singapore, Hong Kong, Tokyo and Taipei for brand awareness enhancement. Show less

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  LION TRAVEL SERVICE CO., LTD

  Dec 2017 - Mar 2022

  ◆Leaded the team of 14 people (JWI Marketing Co., LTD) to provide marketing service to government, specialized in the field of tourism and culture promotion. Achieved $44 million revenue since July, 2020. ◆Accomplished curatorial concept and exhibition planning, website construction and maintenance, travel af-fairs, influencer marketing, press conference, etc.◆Made media buying and RTB advertisement strategy, optimized CTR, Cost per a view, Cost per a lead during campaigns.◆Co-worked with reginal revitalization groups to conduct projects to boost reginal culture and tourism. Show less ◆Launched 30+ outbound travel marketing campaigns delivered $60 million revenue. ◆Leaded the marketing team of 10 people that conducted campaigns and creatives toward promotions of outbound package tours to 10 major markets which achieve $2.1 billion revenue per year. . ◆Co-worked with Google, Facebook, and media buying agency to grow ROI of media buying. ◆Team worked with data scientists to analyze customers’ purchasing behaviors to make marketing decisions in promotional campaign launching date, discount, target audience and customer incentives. Show less

  • Director

    Jun 2020 - Mar 2022

  • Marketing Director

    Dec 2017 - May 2020