Hui Ling Sim

Experience

• 

  Digitas APAC

  Nov 2019 - Apr 2020

  Account Servicing Intern

  Digitas APAC is a global marketing agency that offers services including strategy, creative, media, data, and technology.• Collaborated with Creative team on a TV commercial which had since accumulated more than 5 million views on YouTube• Spearheaded a print ad project for a bank within tight deadline• Key client industries: beauty, banking

• 

  IHub Solutions

  Aug 2020 - Oct 2021

  Project & Account Management

  iHub is a logistics and technology company specializing in digitized warehousing, last-mile delivery, and e-commerce fulfillment services.• Worked closely with developers in launching a delivery notification platform which reduced failed deliveries and associated cost incurred by client by 50% • Collaborated in building tablet features to minimise inaccurate deliveries• Spearheaded the optimisation of VLS to increase compatibility with customers’ ERP systems through web API for real time order and delivery management• Streamlined supply chain management processes, increasing operational efficiency Show less

• 

  SHOPLINE

  Jan 2022 - now

  SHOPLINE is a leading Software-as-a-Service (SaaS) provider offering comprehensive unified commerce solutions for merchants, encompassing e-commerce, social commerce, point-of-sale (POS) systems, and customer relationship management (CRM) tools.Led the Horizons 2024 product launch campaign—the largest in company history—unveiling over 100 features and releases to drive market impact, while coordinating efforts across Product, Marketing, UED teams and external agencies. Contributed to monetization strategies by conducting data and cost analyses, shaping the product roadmap, and influencing stakeholders with acquisition and growth-focused strategies. Show less

  • Product Strategist (Monetization)

    Jul 2024 - now

  • Product Marketing

    Sept 2022 - Jun 2024

  • Product Operations

    Jan 2022 - Aug 2022