Laura Tomlinson

Experience

• 

  Strategies for Hope Trust

  Oct 2012 - Sept 2014

  Marketing and Distribution Assistant

  • Maintained the contact database• Handled correspondence regarding orders• Liaison with the material distributor to organise the timely distribution of training and educational materials across the world• Assisted in the development and maintenance of the new website

• 

  Longacres Garden Centre

  Oct 2014 - Mar 2016

  Website Administrator

  • Responsible for the day-to-day management of the e-commerce website• Uploaded and maintained product listings, including writing descriptions, amending prices and taking product photos• Compiled weekly, monthly and annual sales reports• Wrote and published blog articles• Introduced the internal and external monthly newsletters• Managed products on additional e-commerce platforms

• 

  OLIVER Agency

  Mar 2016 - Jun 2020

  • The gatekeeper for all content changes on the BMW UK and Discover BMW websites• Spearheaded the content migration of bmw.co.uk to Adobe Experience Manager (AEM)• Executed time-critical product launches and quarterly offer updates• Conducted CMS training sessions• Created a user guide library• Introduced and produced a monthly internal newsletter• Working closely with the Creative Lead, located opportunities to optimise existing content • Responsible for content changes to the BMW UK website• Wrote and updated web copy, PDF documents, homepage updates and any other BAU tasks as required• Digital asset management• Alongside the UX Lead, was instrumental in optimising and migrating content to the new responsive website

  • Content Manager

    Sept 2018 - Jun 2020

  • Digital Content Editor

    Mar 2016 - Aug 2018
• 

  Virgin Media O2

  Jun 2020 - Nov 2021

  Digital Producer

  • Managed content across two content management systems: Strapi and Adobe Experience Manager (AEM)• Executed time-critical trading briefs• Conducted Strapi training• Worked within the Mobile CRO squad to build and implement A/B tests on Google Optimize360 and Adobe Target to optimise the mobile customer journey• Off the back of winning CRO tests, utilised existing AEM components to make changes permanent, or submitted requirements to the development team• Tested new/enhanced developments prior to release• Documented process on Confluence• The main point of contact for the creative agency, supporting with publishing content and assisting with new/enhanced component creation Show less

• 

  Buzz Bingo

  Nov 2021 - now

  CMS Manager

  • Manager of two CMS Executives• Manage and maintain the team workload, triaging and delegating incoming requests• Build new promotional pages of segmented content using HTML• Introduced new and streamline existing processes for efficiency• Alongside the product delivery manager, test functionality and key journeys prior to development release• Brainstorm and submit user stories and development requirements for CMS improvements • Introduced and maintain a CMS user guide library• Build and test content for migrations and new website launches Show less