Riya Basu

Experience

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  Tranistics Data Technologies Pvt. Ltd.

  Jun 2014 - Aug 2014

  Project Intern

  - Handled Electronic and digital publication- Learned the use of open electronic book publishing services.- Used different software tools to produce e-pub files.- Media release and controls

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  Times Internet

  Nov 2015 - Jul 2016

  Content Writer

  - Created, edited, and proofread textual and visual content for Dineout's website, blogs, and social media- Worked with the Marketing team on several large-scale campaigns for different cities and brain-storming to set long-term strategies for effective content creation- Developed content for emailers and push notifications for the mobile app

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  The Science and Engineering Research Council (SERC)

  Aug 2016 - Sept 2017

  Programme Associate & Communication Specialist

  - Dealt with internal and external communications for the organization- Created, developed, and designed content for brochures and websites of the organization- Wrote articles for magazines like Nature India and Shubh Yatra.- Handled social media of the organization and curated content for their platforms on a day-to-day basis

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  Frames by Riya

  Oct 2017 - Feb 2018

  Founder

  My entrepreneurial stint to make my hobby into a profitable venture- Worked as the one-woman-army - photographer, editor, marketer - Handled projects for pre-weddings, products, and portraits- Check out my work - https://www.instagram.com/framesbyriya/

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  YouTube

  Oct 2017 - now

  Content Creator

  Currently heading the video production process of my YouTube channel 'Riya Basu' which focuses on lifestyle-related videos. Check it out → https://www.youtube.com/riyabasu- Preparing YouTube video content strategy- Optimizing videos using best-suited keywords- Conduct research to understand viral video concepts- Analyze target audience requirements and devise a creative strategy for increased engagement

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  NIIT Limited

  Mar 2018 - Sept 2018

  Content Designer

  - Worked in India B2B team as content and instructional designer for clients like Maruti, SBI Card, Reliance & Art Institute Online, Pittsburgh.- Created, developed, and designed video content for e-learning courses including ILTs and WBTs.- Team & I won the 'Champion of the year' award

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  Freelance

  Oct 2018 - Jan 2019

  Digital Content Strategist

  - Worked as a content strategist for startups and solopreneurs- End-to-end content creation for brands into F&B, fitness, and lifestyle- Content pieces delivered as photos, videos, audio, blogposts- Also, built my Instagram account and YouTube channel from scratch

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  Techjockey.com

  Feb 2019 - Oct 2021

  Marketing Communications Manager

  - Developing and executing integrated marketing campaigns and promotional strategies for Techjockey and its partner OEMs- Launching and managing end-to-end processes of all the social media channels of Techjockey including brainstorming new ideas, making strategies and calendars, creating, posting & promoting content, maintaining statistics, and digital media ROIs & KPIs- Creating & executing video marketing for the brand single-handedly- Actively involved in all digital marketing campaigns, creating campaign-specific EDMs, landing pages, banners, blog posts, and ad creatives- Managing brand campaigns via Facebook Ads, LinkedIn ads, Google Ads- Managing sales promotions, publicity, storyboarding & building media relations (bloggers, influencers, media, etc.) to drive buzz for the brand- Creating customized internal & external communications - blogs, PR articles, emailers, hosting regular webinars with partners and clients Show less

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  Jodo

  Nov 2021 - Aug 2023

  Brand & Marketing Manager

  - Building the social media presence of Jodo from scratch with organiccontent creation – Videos, statics, case-studies- Generating quality leads through B2B + B2C Facebook ads campaigns,Email + WhatsApp marketing campaigns- Built Jodo Joy – A platform that conducts weekly events, workshops,and rewards for kids and parents. Created the first parentingcommunity in India offering guidance to them in their parenting journey- Initiating and executing various brand campaigns like influencermarketing and referral campaigns- Marketing content for internal and external communications- presentations, panel discussions, comms to institutes and parents- Employer branding- through LinkedIn, organising events, merchandising Show less

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  MRCC

  Sept 2023 - now

  Social Media Manager