James Penfold

Experience

• 

  Festivals Incorporated Ltd

  Aug 2008 - Oct 2014

  Event Programming and Production

  Programming and curating Lounge on the Farm's musical offering, utilising a deep knowledge of what appealed to all ages and an ear for varying genres of music. I built a great relationship maintained to this day with some of the biggest agents in the industry, from some of the most forward-thinking companies. Working alongside other like minded proffessionals programming the event form 2012-14 led to securing some of the formative and earliest festival slots for artists like Tom Odell, Jake Bugg, Bastille and The XX, as well as headline artists such as Rudimental, Example, Chic, Ellie Goulding, Jessie Ware, Emeli Sande and The Vaccines. Show less

• 

  The Event Umbrella

  Feb 2015 - Aug 2017

  Event Coordinator
• 

  The Event Umbrella

  Jan 2018 - May 2022

  Touring with artists including Duran Duran, Black Eyed Peas, H.E.R, AR Rahman and upcoming American boy band Why Don’t We (WDW) as Promoter Rep advancing shows with the tour party and working with venues from Birmingham Academy to the SSE Hydro in Glasgow, the SSE Wembley Arena and Le Zenith in Paris. In late 2019, I completed advancing a 6-date return tour to the UK for WDW, and running the first headline tour of the UK for rapper Jay1 as well as the first shows in the UK by American Rapper, Boogie Wit da Hoodie. Show less Responsible for the procurement and negotiations of major contractors from infrastructure to site services, structures and all technical suppliers as well as the on-site management of the contractors, and management of the production budget. A compulsory fully inclusive event for employees meant having to co-ordinate the arrival of 6,000 people from 20+ countries. The event included company seminars in five purpose-built structures followed by two days of traditional English Festival. Recreation and entertainment were also key features of the event so as well as producing large areas for relaxation, a huge sports field and a lake with water sports, acts included Lorde, Bastille, Steve Angello and Alesso were booked. Show less

  • Programme Manager at Barnet Summertime

    Dec 2021 - May 2022

  • Programming and Production Manager

    Jan 2021 - May 2022

  • Programme Manager Ealing Summer Festivals

    May 2017 - May 2022

  • Promoter Rep for Robomagic and Live Nation

    Sept 2015 - May 2022

  • Event Manager

    Sept 2017 - Dec 2020

  • Production and Operations Manager at WeWork Summercamp

    Jan 2018 - Dec 2018
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  Dreamland Margate

  May 2022 - now

  • Commercial Director

    Feb 2024 - now

  • Head of Live Entertainment

    Oct 2022 - Feb 2024

  • Programming Manager

    May 2022 - Oct 2022