Key Cheung

Experience

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  Mindshare

  Dec 2014 - Apr 2017

  Media Executive

  - Worked with various partners to traffic approved campaigns in a timely manner to ensure deliveries are met on time.- Researched new media opportunities to provide innovative marketing opportunities and planned the best combination of media to get across the client's targeted audience.- Assisted with print and online campaign planning process as needed.- Managed paid social media across all brands.- Prepared ad copies and managed SEM campaigns to drive conversions.- Prepared competitive reports and media trend analysis.- Ensured flawless execution of media plans, including insertion orders, ad production schedules, ad trafficking, vendor communication, and media billing.- Maintained weekly reports to measure and optimized campaign performance against KPIs. Show less

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  Suchprice 優價網

  Aug 2017 - Nov 2018

  Online Marketing Officer

  - Responsible for all aspects of campaign strategies, planning, execution and analysis to achieve profitable growth across digital channels, including but not limited to SEO/SEM, marketing database, email, social media and display advertising campaigns.- Generated brand awareness by increasing impressions and clicks to company website and appropriately managing keywords for paid search campaigns.- Established engaging content across Facebook page and maintain interaction with customers in a daily basis.- Evaluated and improved marketing activities using A/B multivariate testing segmentation, targeting, remarketing and other strategies.- Developed, tested, and maintain a robust email automation platform to nurture new leads as well as to drive repeat purchases.- Researched & identify new digital marketing trends, evaluate new technologies and ensure the brand is at the forefront of industry developments. Show less

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  MT Sportswear

  Dec 2018 - Jun 2020

  Senior Marketing Specialist

  - Developed brand building and new customer acquisition across digital channels, including social media, SEM and website development.- Performed ongoing paid keyword discovery, expansion and optimization. - Identified & coordinated with business partner to develop joint promotions.- Planned & delivered CRM strategies to retain existing customers and increase brand loyalty.

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  OKiBook Ltd

  Jun 2020 - May 2021

  Senior E-commerce Executive

  - Managed daily operations of the e-commerce platform functions, graphics, campaigns, purchasing, customer support and online inventory.- Liaised with business partners for product set up; worked alongside with IT team to develop user experience of the platform.- Developed bilingual content for marketing materials and channels (e.g. eDM, SEM, website and blog, etc.)- Conducted analysis of marketplace channels (search ads, display ads, social media etc.) for lead generation, conversion rate, and sales revenue to optimize category performance. Show less