Sofia Aleksejeva

Experience

• 

  Pro-Vision group of companies

  Jan 2018 - Jul 2018

  Public Relations and Marketing Intern

  • Content Strategy: Created Social Media content to support the Brand’s positioning and reputation.• SMM: Created and executed Social Media ad campaigns (Facebook, Instagram, VK) to increase brand awareness and sales.• Analytics: Used Google Analytics and Yandex Metrika to track website traffic performance and understand visitor behavior.• Research: Conducted competitive research that involved analyzing the website, social media pages, and PR activities of competitors to identify opportunities to improve the client’s branding and marketing activities.• PR: Worked with journalists and bloggers to amplify our client’s PR activities. Show less

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  Webolution

  Jan 2019 - May 2019

  Digital Marketing Intern

  • Keyword Analysis: Conducted keyword analysis for search engines (Google, Yandex) to understand which search terms and phrases people use to find the client’s website.• Keyword Optimization: Optimized text on client websites and context ads to increase ad relevance and ad effectiveness (ROI).• Paid Ads: Created and executed Yandex Direct and Google Adwords campaigns to increase website traffic for clients.• Analytics: Used Yandex Metrika and Google Analytics to analyze website traffic statistics, site conversion, and visitor demographics.• SMM: Created targeting criteria for paid social media ad campaigns (Facebook, Instagram, VK) to optimize traffic and ROI.• Email Marketing: Created E-mail campaigns to remind customers of the Brand’s services and drive sales.• SEO: Optimized client website pages to improve SEO rankings and thus increase organic traffic. Show less

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  Fit For Bucks

  Jan 2019 - Dec 2020

  Marketing Coordinator

  • Developed and Executed Digital Marketing Strategy • Managed and developed Content Plan for Social Media and Blog• Managed PR activities including working with media and influencers• Affiliate Marketing (Rakuten, CJ, Skimlinks, Awin)• Assigned appropriate marketing tasks to Copywriters and Designers

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  Printify

  Dec 2020 - now

  • Senior Affiliate Marketing Manager

    Jul 2023 - now

  • Affiliate Marketing Manager

    Dec 2020 - Jul 2023
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  Airbnb

  May 2022 - now

  Airbnb Superhost

  Successfully managed over five apartments, maintaining an average rating of 4.8. As a top-performing host, I have held Airbnb Superhost status for more than two years.

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  Printful

  Feb 2025 - now

  Senior Affiliate Marketing Manager