Sofia Aleksejeva

Sofia Aleksejeva

Public Relations and Marketing Intern

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location of Sofia AleksejevaRiga, Latvia

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  • Timeline

  • About me

    Senior Affiliate Marketing Manager at Printify

  • Education

    • Venice Skills Center

      2019 - 2019
      English as a Second Language (ESL)
    • Higher School of Economics

      2016 - 2020
      Bachelor's degree Advertising and PR, Digital Marketing specialization
  • Experience

    • Pro-Vision group of companies

      Jan 2018 - Jul 2018
      Public Relations and Marketing Intern

      • Content Strategy: Created Social Media content to support the Brand’s positioning and reputation.• SMM: Created and executed Social Media ad campaigns (Facebook, Instagram, VK) to increase brand awareness and sales.• Analytics: Used Google Analytics and Yandex Metrika to track website traffic performance and understand visitor behavior.• Research: Conducted competitive research that involved analyzing the website, social media pages, and PR activities of competitors to identify opportunities to improve the client’s branding and marketing activities.• PR: Worked with journalists and bloggers to amplify our client’s PR activities. Show less

    • Webolution

      Jan 2019 - May 2019
      Digital Marketing Intern

      • Keyword Analysis: Conducted keyword analysis for search engines (Google, Yandex) to understand which search terms and phrases people use to find the client’s website.• Keyword Optimization: Optimized text on client websites and context ads to increase ad relevance and ad effectiveness (ROI).• Paid Ads: Created and executed Yandex Direct and Google Adwords campaigns to increase website traffic for clients.• Analytics: Used Yandex Metrika and Google Analytics to analyze website traffic statistics, site conversion, and visitor demographics.• SMM: Created targeting criteria for paid social media ad campaigns (Facebook, Instagram, VK) to optimize traffic and ROI.• Email Marketing: Created E-mail campaigns to remind customers of the Brand’s services and drive sales.• SEO: Optimized client website pages to improve SEO rankings and thus increase organic traffic. Show less

    • Fit For Bucks

      Jan 2019 - Dec 2020
      Marketing Coordinator

      • Developed and Executed Digital Marketing Strategy • Managed and developed Content Plan for Social Media and Blog• Managed PR activities including working with media and influencers• Affiliate Marketing (Rakuten, CJ, Skimlinks, Awin)• Assigned appropriate marketing tasks to Copywriters and Designers

    • Printify

      Dec 2020 - now
      • Senior Affiliate Marketing Manager

        Jul 2023 - now
      • Affiliate Marketing Manager

        Dec 2020 - Jul 2023
    • Airbnb

      May 2022 - now
      Airbnb Superhost

      Successfully managed over five apartments, maintaining an average rating of 4.8. As a top-performing host, I have held Airbnb Superhost status for more than two years.

    • Printful

      Feb 2025 - now
      Senior Affiliate Marketing Manager
  • Licenses & Certifications