Poorva Bansal

Experience

• 

  HCLTech

  Oct 2011 - Sept 2013

  Software Engineer

  • Responsible for requirements gathering and analysis• Collaborated with management and e-commerce clients to develop functional components using Java• Conducted trial runs of programs and software applications to ensure desired results• Systematic unit testing, review & final code confirmation for functional conformance• Maintained workflow charts and documentation to ensure complete understanding of business requirement• Knowledge transition sessions, project on-boarding in-charge, knowledge repository & mapping Show less

• 

  IBM Deutschland Research & Development GmBH

  Jul 2015 - Jun 2016

  Data Scientist

  • Responsible for eliciting requirements and providing analytical solutions to real life data science problems by performing end-to-end analytics to derive insights• Worked on IBM's cloud platform Bluemix which provided a Data Analytics service combining Jupyter notebooks and Spark• Analytical techniques were used on historical data which covered data preparation, core analytics and visualization to derive patterns and correlations in data. Python was used as the programming language• The work was used as a showcase to attract data scientists to utilize the Data Analytics service of IBM on Bluemix Show less

• 

  TnTP ADS - Turn Towards Proclamation

  Feb 2017 - Dec 2017

  Business Head

  • Understood the customer and market needs through surveys and market research and implemented the same• Managed and supervised business development decisions to drive growth• Worked on the marketing strategy to promote the business and reach the target audience• Worked on proposals for client on-boarding• Continuous management and feedback with different teams, technical, financial and marketing, to ensure easy execution of projects• Growth Strategy development for entrance and sustainable expansion in competitive market scenarios• Worked closely with the digital marketing team to ensure social presence of the firm Show less

• 

  Sagacito Technologies

  Dec 2017 - Mar 2022

  Sr. Data Scientist - Business Team

  - Developed an optimizer for media clients for sales maximization and price optimization using python- Enhanced sales dashboards and deal creation system for sales user in TV industry- Revenue and Market Share analysis of various print clients for major advertisers by inventories and publications- Media sights intelligence platform for various industries such as E-com travel to analyse their advertising spends on different mediums like TV/Print/Radio vis-a-viz their competition - Demand forecasting for a FMCG client at brand-pack level by region, identified anomalies in their sales and discounting patterns and optimized fixed discounting at store level- Revenue acceleration for a print client to drive growth in their market share- Developed an Excel optimizer for a media client using VBA and python- Scraped news articles/twitter feeds and processed these feeds to generate effective leads of any upcoming events or launches- Collaborative filtering product recommendation systems- Text extraction from images, audio and video Show less

• 

  EXL

  Apr 2022 - now

  Senior Consultant