Anna H.

Experience

• 

  Carlsberg Group

  Mar 2014 - Sept 2022

  Held the position of Senior Product/Brand Manager for a market leader beer brand, seamlessly combining roles as Product, Project, Marketing Manager, and effective Team Leader. As a 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫, drove the development and execution of 3-year growth strategies and product road maps covering Portfolio Management, Price Strategy, Communication, Marketing & Channel Strategy. As a 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 and 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫, led key brand projects, overseeing 𝟏𝟎+ 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 and 𝟓𝟎+ 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬. As a 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝, I mentored and coached a team of 5 brand managers, resulting in a strong team dynamic and positive internal team image.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:- Integrated Agile methodology and tools into team project management (Kanban, Scrum, Team Canva, etc)- Chosen as a key representative from the local market to contribute to the Global Carlsberg Group 5-year strategy - SAIL'27.- Developed and executed a successful brand strategy since 2018, including brand repositioning and redesign, resulting in a historically high market share of 21.5% in April 2020.- Achieved 'Best Project Team' internal award and 'Carlsberg Group's best-case studies 2019' for leading the Product Launch 'Heritage Brew.'- Directed the organization of the largest football fan-zone (7140 m3, 100k visitors) for Euro 2020, and the biggest music festival, Afest (170k), supported by 360-degree marketing campaigns. Show less - Launched Zatecky Gus Radler, exploring a new category for the company. Achieved the #2 position in the Radler segment within the first year of launch.- Discovered a new beer category for the company, "local craft," and launched a completely new brand - Karol Jan. Achieved the #1 position in the category within its first year of launch and has maintained its leading position since.- Led an integrated digital project, "7 Sides of Rio," during the Olympic Games in Rio de Janeiro. The project involved developing an interactive web landing that dynamically changed throughout the Olympics. This project achieved an exceptionally high Engagement Rate of 28% for the beer industry. Show less

  • Senior Product/Brand Manager

    Jun 2018 - Sept 2022

  • Brand manager

    Mar 2015 - Jun 2018

  • Junior Brand Manager

    Oct 2014 - Mar 2015

  • Marketing Specialist

    Mar 2014 - Oct 2014
• 

  Infront Sports & Media AG

  May 2014 - May 2014

  Seasonal Assistant
• 

  Webbee GmbH

  Dec 2021 - Mar 2022

  Project Manager

  Project Manager of Testimporter.fr (E-commerce, Antigen Tests' Online Shop). - Directed the launch and maintenance of the online shop in France, collaborating with Digital Marketing, Development, and QA teams.- Conducted market research and CustDev in France. - Selected and partnered with a French CPC Agency, overseeing multiple successful Google Ads campaigns. 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭: Launched online shop in France and ran several Google Campaigns within a remarkably short timeline of just 1 month. Show less

• 

  Webbee GmbH

  May 2023 - Nov 2023

  Responsible for establishing a strong HR team, setting up HR Ops, managing the HR budget, and coaching Team Leaders.- Established and led a 𝟔-𝐦𝐞𝐦𝐛𝐞𝐫 𝐇𝐑 𝐝𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭, successfully scaling Webbee's team 𝐟𝐫𝐨𝐦 𝟐𝟎 𝐭𝐨 𝟒𝟎+ 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞𝐬 across 𝟕 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬 within 𝟏 𝐲𝐞𝐚𝐫.- Set up HR ops, resulting in a 𝟗𝟓% 𝐐𝐮𝐚𝐥𝐢𝐭𝐲-𝐨𝐟-𝐇𝐢𝐫𝐞, shortened time-to-fill, a 𝟗𝟓% 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐫𝐚𝐭𝐞, and a 𝟗𝟎% 𝐓𝐞𝐚𝐦 𝐇𝐚𝐩𝐩𝐢𝐧𝐞𝐬𝐬 𝐫𝐚𝐭𝐞 in 2023. - Uplifted the 𝐇𝐑 𝐛𝐫𝐚𝐧𝐝 by refining the company's tone of voice and optimizing job descriptions, resulting in a +𝟑𝟎% increase 𝐢𝐧 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐫𝐚𝐭𝐞𝐬. - 𝐏𝐫𝐨𝐦𝐨𝐭𝐞𝐝 𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 (𝐃𝐄&𝐈) by recognizing major cultural and religious holidays, developing a "Cultural Guidance" workshop, and driving internal awareness.- 𝐅𝐨𝐮𝐧𝐝𝐞𝐝 an internal “𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐢𝐧𝐠 𝐀𝐜𝐚𝐝𝐞𝐦𝐲” to equip new recruiters with essential skills and insights tailored to the specific needs of the company.- Successfully led the "Webbee House redesign", "Green Garden" project and "Democratic Kitchen" projects.- Delivered 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠 to Team Leads and Senior Management. Show less Product Manager Assistant at Bamboo (no-code platform for creation custom business apps). - Supported 𝐮𝐬𝐞𝐫 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 and 𝐂𝐮𝐬𝐭𝐃𝐞𝐯, using Mizo tools.- Assisted in 𝐀/𝐁, 𝐮𝐬𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 on prototypes, and facilitation of 𝐔𝐀𝐓 (User Acceptance Testing). - Collaborated on creating a compelling pitch deck for VC investors and the YCombinator application.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭: Finalized and implemented UX design enhancements together with UX designer. Show less

  • Head of Human Resources

    Dec 2021 - Nov 2023

  • Assistant Product Manager

    May 2023 - Oct 2023
• 

  Talentway

  Apr 2024 - now

  Product Manager