Volod Reznichenko

Experience

• 

  Motor Sich

  May 2010 - Mar 2012

  Programmer

  Motor Sich is one of the leading enterprises in the world manufacturing engines for airplanes and helicopters as well as industrial gas turbine installations· implemented and documented more than 100 of the programs for the metalworking CNC· increased 5 times the lifetime of metalworking tools

• 

  Эльдорадо

  May 2012 - Oct 2013

  Procurement Specialist

  Eldorado is the 3rd largest consumer electronics retailer in Ukraine with revenue at $200M/year· • Handled the contracting process end-to-end, including legal alignment with Sony, Samsung, and LG Electronics· Increased the warehouse inventory turnover from 74 to 51 days on average · Inventory distribution from 70% to 85%

• 

  Фокстрот

  Oct 2013 - Oct 2015

  Foxtrot is the largest consumer electronics retailer in Ukraine (revenue $500M/year)· Launched promotions with Samsung, LG, Sony· Streamlined a 64% growth of sales in two years in the assigned category (TV, photo & video)· Growth of margin on 5 p.p.· Developed and implemented the automatic purchasing process of winning supply price-list

  • Senior Ecommerce Category Manager

    Sept 2014 - Oct 2015

  • Category Manager

    Oct 2013 - Sept 2014
• 

  RoyalBag

  Oct 2015 - May 2017

  Achievements:· Implemented automatic import/export content for 3 websites· Tripled sales growth from $20K to $70K per month, due to B2B partnerships, and performance marketing· Brought to the market new brand of leather bags - Blamont (own manufacturing)· Hired 4 employees for the brand· Gained ROI on the level of 350% (net profit/marketing costs)· Grew organic website traffic up to 10K users per month with exclusive content and SEO· Attained paid traffic up to 20K users per month with affiliate marketing, Google Ads and paid search· Signed a partnership with the country’s largest marketplaces: Rozetka (41M visitors/m), Kasta (5M visitors/m)Responsibilities:· Operating search engines optimization of the website· Managing performance marketing (Google Ads, Facebook Ads, Yandex Direct)· Procurement and purchasing of the stock units· Creating and implementing the content strategies for the 3 websites, social media, market places and drop shipping websites· Development of the new Blamont launches· Signing contracts with partners (delivery companies, market places, retailers, etc)· Running of all reports (financial, sales, purchasing, marketing, etc)· Monitoring sales and analyzing performance trends to identify issues and opportunities· Developing and maintaining an active relationship and dialogue with partners· Maintaining top organic search rankings Show less

  • Director of Product Management

    May 2016 - May 2017

  • Senior Product Manager

    Oct 2015 - May 2016
• 

  Фокстрот

  May 2017 - Dec 2018

  Senior E-commerce Category Manager

  Foxtrot is the largest consumer electronics retailer in Ukraine (revenue $500M/year)With a focus on product, management leveraged heavily with e-commerce and significant changes in finding and specifying better products and building relations with vendors the key product focus of these achievements came quickly.· final approval on all new products· manage vendor relationships· negotiating all promotional marketing fundsAccomplishments:· 45% annual growth of sales in the product category (home entertainment), the average across all categories was 10%· Growth of margin on 3 percentage points in the product category· Market share of the OEM brand 30% in the national market· Doubled the conversion rate within product category on the website· Developed and implemented a competitor price-parsing and price-editing software· Launched an exclusive Star Wars Toshiba TV sales· Implemented a process that helped to parse customer insights for the product and sales teams from customer support requestsResponsibilities:· Setting retail prices and promotions for all items of the assigned categories· Negotiating promotion activities with vendors· Measurement of the product promotions· Managing product selection based on market demands and trends· Procurement of the category stock items· Competitor monitoring· Participating in the development of the automated price management system· Generating insights for category growth and sales opportunities through multiple inside analytics and region-specific data from 3rd party· Running and analyzing sales and marketing reports· Maintaining all aspects of brand requirements· Negotiating contracts with new vendors· Preparing reports and presentations for board meetings· Managing graphic designers and content managers· Initializing group coaching of the sales team· Completing ad hoc requests from the sales team Show less

• 

  Elektrokarniz. Smart Window Coverings

  Dec 2018 - Dec 2019

  Co-founder, Director of Product Management

  Co-founded a smart window company in Ukraine that competed with 3 established companies that had dominated the industry for 10 plus years having bought the original technology from France. By focusing on building a product with a better design my team developed a superior product ad then I focused on the technology itself to offer new ways to use the equipment and new ways to go to market. The success was immediate yielding a profitable company in the 2nd month.Achievements:• Launched CRM automation system and gain stable lead-flow 70 leads per month, $200K in revenue in the first year after launch• Gained ROI on the level of 260% (net profit/marketing costs)• Became a niche monopoly with 3 brands in Google Ads• Attained 5x growth of organic traffic• Built the team of seven• Achieved an exclusive contract as representative of Turkish Textile Producer in Ukraine• Participation in international exhibition Design. Living Tendency - 2019, gained 170 B2B leads• Brought to the market a new brand of shades motors - BaccumaResponsibilities:• Maintaining CRM• Management of marketing activities: SEO, PPC, content marketing• Designing new websites and landing pages• Procurement and purchasing of the materials• Financial reports• Creating estimates for tenders• Recruiting and onboarding new hires• Negotiating with local and international partners• Searching for new vendors, manufacturers, and suppliers Show less

• 

  FedEx

  Jan 2020 - Mar 2021

  • managing up to 15 direct reports• evaluating key metrics of the sorting process• coaching and training on equipment use• insuring the safety standards

  • Operations Manager

    Aug 2020 - Mar 2021

  • Package Handler

    Jan 2020 - Aug 2020
• 

  Because Health

  Mar 2021 - Apr 2022

  Senior Product Marketing Manager

  Because Health is building a modern, consumer-branded medical practice transforming health and wellness through a growing network of trusted centers in US metropolitan cities and an end-to-end platform.Responsibilities:• Product Opportunities. Identify new products based on customer development, and market trends• Research. Conduct consumer, market, and competitor research; use insights to shape marketing decision• Project Management. Plan, direct, coordinate marketing efforts, and organize the daily operations• Strategy. Identify the right segmentation, positioning, messaging, and adoption tactics for new and existing products Show less

• 

  Hearst Magazines

  Apr 2022 - now

  Product Manager

  • Streamline experimentation culture, using A/B tests company-wide• Shepherd product concepts through testing, execution, validation, and adoption• Partner with performance marketing stakeholders to build momentum and alignment on a growth of traffic acquisition• Volunteer Culture Squad member fostering a collaborative and energetic work environment